![Crowdfunding Campaign: use SEO so everyone can find you on internet [SEO checklist]](http://onlineyougrow.com/cdn/shop/articles/cov-seo-checklist-2_733733f3-fca7-4071-abb9-f931ecb8b8fa.png?v=1715867397&width=1100)
SEO isn't just for tech giants and online stores—it's a powerful tool that can help our new business thrive and reach its full potential.
We understand that you're busy and the thought of supporting a new venture might seem like a big commitment.
But here's the deal: you don't need to be an expert or invest a lot to make a significant impact. Just a small contribution can help us improve our online visibility and bring our vision to life.
To show our appreciation, we've created a free SEO checklist for all our backers. For those who want to dive deeper, please check out our comprehensive guide on marketing tactics and strategies that we're offering as part of our campaign rewards.
Get the SEO checklist made for crowdfunding campaign organizers
The best crowdfunding campaigns rank first on Google. Here is a free tool to to get you started.
What is SEO for crowdfunding campaigns exactly?
Simply put, SEO is all about making your crowdfunding campaign more attractive to search engines like Google.
When someone searches for "best crowdfunding campaigns for startups" or "innovative business ideas to support," SEO helps your campaign show up in the results. The goal is to get your campaign page higher up on the search results page so more potential backers can find and support your business.
Why is SEO Important for Crowdfunding Campaigns?
SEO is incredibly important for crowdfunding campaigns, and here’s why:
- Increased Online Visibility:
The higher your campaign ranks on search engines, the more people will see it. This means more potential backers discovering your project online, especially when they're looking for new ventures to support.
- Higher Rankings on Search Engines:
Most people don’t look past the first page of search results. By optimizing your campaign page, you can climb those rankings and stand out from the competition. Imagine someone searching for "top tech startups to invest in" and finding your campaign right at the top!
- Attracting More Targeted Backers:
SEO isn't just about getting anyone to your page—it's about getting the right people. Local SEO helps ensure that when someone nearby searches for a project to back, your campaign pops up. This means more relevant traffic and more potential investors interested in your business.
Key Components of SEO
Now, let’s break down the main parts of SEO specifically for your crowdfunding campaign:
On-Page SEO
This involves making sure the content on your campaign page is optimized. It includes things like:
- Keywords:
Using the words and phrases people are searching for in your titles, descriptions, and content. For example, if your project is a new tech gadget, make sure you use phrases like "innovative tech startup" or "cutting-edge technology" on your page.
- Content Quality:
Providing useful, engaging, and fresh content about your campaign. Share your project details, funding goals, updates, and stories about your team and vision.
- Meta Tags:
Using meta titles and descriptions that are relevant and appealing to searchers. For instance, a meta description for your campaign page could be "Support [Your Project Name], an innovative startup revolutionizing [Your Industry] with groundbreaking technology."
Off-Page SEO
This focuses on actions taken outside your campaign page to impact your rankings:
- Backlinks:
Getting other reputable websites to link to your campaign, which signals to search engines that your page is trustworthy and relevant. This could be from tech blogs, industry news sites, or community forums.
- Social Media:
Being active on social media with your campaign’s page can drive traffic to your site and improve your online presence. Share your project updates, backer testimonials, and milestones to engage with your audience.
Technical SEO
This ensures your campaign page meets the technical requirements of search engines:
- Site Speed:
Making sure your campaign page loads quickly. No one likes to wait, especially potential backers eager to learn about your project!
- Mobile-Friendliness:
Ensuring your page looks and works well on mobile devices. Many people search for crowdfunding campaigns on their phones while on the go.
- Secure Website (HTTPS):
Having a secure website that users (and search engines) can trust. This is especially important if you have an online payment system for backers.
Some crowdfunding campaigns make 5x more profit than you!
We have studied the strategies of the best crowdfunding campaigns in the world. Replicate them now!
Which keywords should you target for your crowdfunding campaign?
Business owners, like you, must target specific keywords in SEO because it helps your crowdfunding campaign appear in search results when potential backers look for projects similar to yours. This increases the chances that people will find and support your campaign.
For example, if you are launching a tech gadget, targeting keywords like "innovative tech gadget" or "latest tech crowdfunding" helps attract backers searching for those terms. This makes it easier for people interested in supporting new tech innovations to find your campaign online.
Here are some keyword ideas for you. If you want a more developed strategy with actionable steps, go check out our strategy pack for crowdfunding campaigns.
| Keyword | Competitiveness Level | Tips and Initiatives |
|---|---|---|
| Best crowdfunding campaign for [Product Type] | High | Optimize your campaign page with high-quality images and videos, gather testimonials, list on crowdfunding directories, and use targeted SEO strategies. |
| Where to support [Product Type] | Medium | Create blog posts or updates highlighting your product's unique features, use keywords naturally in content, and engage with relevant online communities. |
| Innovative [Product Type] crowdfunding | Medium | Use compelling imagery and videos to showcase innovation, gather positive feedback from early supporters, and ensure your campaign profile is complete. |
| Best place to back [Product Type] | Medium | Feature specific product benefits prominently on your campaign page, use targeted SEO tactics, and promote your campaign on social media. |
| [Product Type] crowdfunding campaign | High | Highlight unique aspects of your product, create SEO-friendly content about your campaign, and engage with the crowdfunding community online. |
| Top-rated [Product Type] crowdfunding | High | Encourage satisfied backers to leave positive reviews, optimize your campaign page for mobile, and ensure accurate information on crowdfunding platforms. |
| Affordable [Product Type] crowdfunding | Low | Highlight affordable pledge options and rewards on your campaign page, use keywords related to value, and promote deals on social media. |
| Where to find [Product Type] crowdfunding | Medium | Use targeted SEO strategies, create content around your product's benefits, and ensure your campaign page is optimized for mobile users searching nearby. |
| Popular [Product Type] crowdfunding | Medium | Use social media to share popular features of your product, engage with influencers, and gather testimonials to build credibility. |
| Best [Product Type] crowdfunding for families | Low | Create family-friendly content, highlight family-oriented benefits on your campaign page, and host family-themed events to generate buzz. |
What really matters when you do SEO for a crowdfunding campaign
Actually, we think that SEO often follows the 80/20 rule, meaning that 80% of your results come from 20% of your efforts. For business owners like you, launching a crowdfunding campaign, this means it's crucial to focus on the right strategies to maximize impact without feeling overwhelmed.
| Action / Initiative | Why It Matters / How It Helps Attract Backers |
|---|---|
| Optimize your crowdfunding profile | Ensures your campaign appears in relevant searches, provides essential information (goals, timeline, rewards), and builds trust with potential backers. |
| Gather and respond to feedback | Positive feedback builds credibility and trust. Responding to comments shows you value backer input, encouraging more people to support your campaign. |
| Create high-quality content with targeted keywords | Helps your campaign page rank higher in search results for relevant queries, attracting backers looking for specific types of projects or causes. |
| Optimize for local SEO | Ensures your campaign shows up in local searches (e.g., "crowdfunding projects near me"), driving support from nearby potential backers. |
| Ensure your campaign page is mobile-friendly | Most users browse crowdfunding sites on their phones. A mobile-friendly page provides a better user experience, leading to higher engagement and conversions. |
| Use high-quality images and videos | Attractive visuals entice potential backers, showcasing your project and its impact, which can significantly influence their decision to support. |
| Include detailed project descriptions with keywords | Allows search engines to index your campaign, helping you appear in searches for specific projects, and makes it easy for backers to understand what you offer. |
| List your campaign on relevant directories | Increases your online presence and backlinks, improving your search engine ranking and making it easier for backers to find you. |
| Engage with local bloggers and influencers | Generates buzz and word-of-mouth, reaching a wider audience and attracting backers who trust these local voices. |
| Promote special rewards and milestones | Creates a sense of urgency and excitement, encouraging potential backers to support your campaign for unique rewards and experiences. |
| Utilize social media to share updates and engage with backers | Builds a community around your campaign, keeps backers informed about progress, and drives traffic to your crowdfunding page. |
| Ensure accurate and consistent NAP (Name, Address, Phone) information across all platforms | Prevents confusion, helps search engines trust your campaign information, and improves your local SEO ranking. |
| Offer easy ways to share and support your campaign | Makes it convenient for backers to spread the word and contribute, leading to increased visibility and funding. |
| Create blog posts about your project and its impact | Attracts visitors to your campaign through informative and engaging content, improving SEO and showcasing what makes your project unique. |
Copy the tactics of the best crowdfunding campaigns in the world!
There are crowdfunding campaigns that make way more money than you do. We have studied their tactics. Get them now!
What is always useless when you do SEO for a crowdfunding campaign
We have studied a lot of party planning businesses when we built our strategy pack and we saw a lot of SEO-related initiatives that don't help attract new clients. We explain here why they might be a waste of time or even counterproductive.
| Action / Initiative | Why It Doesn't Matter / How It Doesn't Help Bring New Clients |
|---|---|
| Using meta keyword tags | Search engines no longer use meta keyword tags to rank pages, so focusing on them doesn't improve SEO for your party planning business. |
| Keyword stuffing in service descriptions | Overusing keywords in service descriptions makes them hard to read and can be penalized by search engines, turning away potential clients. |
| Paying for backlinks from unrelated websites | Backlinks from non-event related or low-quality websites don't improve your SEO and can even hurt your ranking if considered spammy by search engines. |
| Using exact match domains like bestpartyplanner.com | Having an exact match domain has minimal impact on SEO and can appear spammy, especially if it doesn't reflect your brand well. |
| Creating multiple pages for the same services | Duplicate content confuses search engines and can dilute your SEO efforts. Focus on one high-quality page for each unique service or topic. |
| Using Flash for service or booking pages | Flash is outdated, not supported by many devices, and negatively impacts SEO. Modern alternatives like HTML5 should be used instead. |
| Focusing only on desktop optimization | Many clients search for party planners on mobile devices. Ignoring mobile optimization leads to poor user experience and lower search rankings. |
| Using automated link-building tools | These tools often create low-quality or spammy links that can be penalized by search engines, hurting your party planning business's SEO efforts. |
| Ignoring structured data for services | Structured data helps search engines understand your services better. Ignoring it means missing out on potential SEO benefits like rich snippets. |
| Not updating your service offerings regularly | Outdated service information can frustrate clients and harm your SEO. Regular updates keep content relevant and maintain search rankings. |
| Using irrelevant stock photos on your site | Low-quality or irrelevant images can negatively impact user experience and SEO. Use high-quality photos of your actual events and services. |
| Over-optimizing anchor text in links | Using exact match keywords for every link appears unnatural and can be penalized by search engines. Use varied, natural anchor text instead. |
| Ignoring page load speed for your website | Slow-loading pages frustrate users and can lead to higher bounce rates, negatively impacting your party planning business's SEO. Ensure your site loads quickly. |
| Using too many ads above the fold on your homepage | Too many ads at the top of the page can be off-putting for users and may be penalized by search engines, impacting your SEO negatively. |
Should you pay someone for the SEO of your crowdfunding campaign?
Well, we will be transparent. Here’s the thing: SEO can get pretty complex, and having some support can really make a difference. Imagine trying to juggle launching your crowdfunding campaign, managing backers, keeping your project on track, and then on top of that, diving into the world of search engine optimization. It’s a lot, right?
Having someone handle your SEO means you can focus on what you do best—bringing your project to life. SEO experts know the ins and outs of getting your campaign to rank higher on search engines. They stay updated on the latest trends and algorithms, which means your campaign page will be optimized correctly and consistently. This can lead to more people finding your campaign online, and ultimately, more backers supporting your project.
- But here’s the kicker: there are a lot of low-hanging fruits in SEO that you can tackle on your own, even if you don’t know much about it.
You will find a lot of low-hanging fruits that cost nothing, are quick to implement, and will make your crowdfunding campaign much more visible in strategy pack for campaign creators.
Simple actions like optimizing your campaign title and description, ensuring your campaign page is mobile-friendly, and using relevant keywords can significantly improve your online presence. These tasks don't require deep technical knowledge but can make a big impact.
So, should you increase the marketing budget of your campaign to pay someone to manage your SEO? If you can do it, it’s a worthwhile investment. But don't underestimate what you can achieve on your own. Start with the basics, see the results, and then decide if you need more specialized help.
Make your crowdfunding campaign more profitable
We have studied the strategies of the best crowdfunding campaigns in the world. All their tactics are explained in our pack!
Useful tools crowdfunding campaign organizers can use for their SEO
Here are some essential tools that our team has collected and listed, to help you improve your crowdfunding campaign's online presence and SEO.
| Tool | How It's Useful |
|---|---|
| Google My Business | Ensures your crowdfunding campaign appears in local search results and Google Maps, provides essential information (campaign details, contact info), and collects supporter reviews. |
| SEMrush | Helps identify the best keywords for your campaign, analyze competitors, and track your search rankings. Provides insights to improve your content and visibility. |
| Yext | Manages your campaign's listings across multiple directories, ensuring consistent NAP (Name, Address, Phone) information to boost local SEO. |
| Google Search Console | Monitors your campaign website's performance, identifies issues, and provides data on search traffic and keywords to optimize your SEO strategy. |
| Yelp | Collects supporter reviews and ratings, which improve your campaign's online reputation and visibility in local search results. |
| BrightLocal | Offers tools for local SEO audits, citation building, and review management, helping your campaign improve its local search presence. |
| Moz | Provides keyword research, link building, and site audit tools to enhance your campaign's SEO efforts and improve search engine rankings. |
| Ahrefs | Analyzes your campaign's backlink profile, identifies top-performing content, and tracks keyword rankings to boost your SEO strategy. |
| Screaming Frog SEO Spider | Crawls your campaign's website to identify technical SEO issues, such as broken links and duplicate content, helping improve site health and rankings. |
| AnswerThePublic | Generates content ideas by showing what people are searching for related to your campaign, helping you create relevant and engaging blog posts and pages. |
| Canva | Helps create visually appealing social media posts and graphics for your campaign page, which can improve user engagement and indirectly boost SEO. |
| Hotjar | Provides insights into user behavior on your campaign's website through heatmaps and session recordings, helping you optimize user experience and reduce bounce rates. |
Copy the SEO tactics of the best crowdfunding campaign organizers
We understand why many business owners might shy away from SEO and marketing.
Starting a new business is already a full-time job, and the concept of SEO can seem vague and foreign. The terminology can be confusing, and it often feels like marketing is a luxury only big corporations can afford.
Plus, there's the constant worry about costs and whether any marketing efforts will actually pay off. We get that you prefer to focus on immediate, tangible improvements to your business rather than dive into something that seems complicated and uncertain. No need to deteriorate your business’s budget here.
That's why we've created a "marketing pack" specifically for new business owners like you.
Our pack is designed to address all these concerns head-on. It includes easy-to-follow guides that break down SEO and marketing into simple steps, so you don't need to be a tech expert to understand. We offer cost-effective strategies that fit within tight budgets, and our step-by-step plans ensure that you can implement a good marketing strategy for your business without feeling overwhelmed.
Plus, we've included real-life examples and tips that have worked for other small businesses, so you can see the tangible benefits before you even start.
Our goal is to make marketing accessible and practical, helping your new business thrive without adding extra stress to your already busy life.
Your crowdfunding campaign could make more money!
Most crowdfunding campaign organizers don't know how to grow their business. Let us teach you the right strategies.
