![Crowdfunding Campaign: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_178d0c0b-a51b-478e-8650-c8744faaf865.png?v=1715865588&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that successful crowdfunding campaigns use strategically to attract backers.
We know you're busy planning your project and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new backers to your campaign.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for crowdfunding campaigns.
Get the content idea list made for crowdfunding campaign organizers
A lot of crowdfunding campaigns manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a crowdfunding campaign
We have researched numerous successful crowdfunding campaigns to create our Crowdfunding Success Guide - here are the strategies that consistently drive results.
| Content Type | Why It Works to Attract Backers to Your Campaign |
|---|---|
| Compelling Project Images | High-quality visuals of your product or project can captivate potential backers, making them more likely to support your campaign. |
| Behind-the-Scenes Videos | Showcasing the development process and the team behind the project builds trust and creates a personal connection with your audience. |
| Backer Testimonials | Positive feedback from early supporters provides social proof and encourages others to contribute to your campaign. |
| Exclusive Rewards | Offering limited-time perks and exclusive rewards can entice new backers looking for unique incentives. |
| User-Generated Content | Sharing content created by your backers (photos, reviews) engages the community and adds authenticity to your campaign. |
| Collaborations with Influencers | Partnering with influencers or other businesses can introduce your campaign to a broader, more engaged audience. |
| Event Announcements | Promoting live Q&A sessions, webinars, or launch events can attract new backers interested in learning more about your project. |
| Seasonal and Holiday Updates | Highlighting how your project fits into seasonal trends or holiday themes can attract backers looking for timely and relevant products. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage your audience and create a sense of community, encouraging them to support your campaign. |
| Project Development Insights | Sharing detailed updates and insights about your project's progress can intrigue potential backers and keep current supporters engaged. |
| Daily Updates | Regularly updating your backers with daily progress keeps your campaign top-of-mind and encourages ongoing support. |
| Team Member Stories | Featuring stories about your team members creates a personal connection and humanizes your campaign. |
| Expert Tips and Advice | Sharing tips and advice related to your project can engage followers who are interested in your field and build credibility. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly aspects of your project appeals to environmentally conscious backers. |
| Backer Spotlights | Featuring stories about your backers creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new backers, many of whom may convert into long-term supporters. |
Some crowdfunding campaigns make 5x more profit than you!
We have studied the strategies of the best crowdfunding campaigns in the world. Replicate them now!
How can crowdfunding campaign organizers make great content on social media?
What to Prioritize
When launching a crowdfunding campaign, high-quality photos and videos of your project are essential.
People connect visually first. Ensure your lighting is good, your project looks appealing, and your presentation is inviting.
Also, post updates regularly to keep your backers engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” campaign.
Show the real side of your project. Behind-the-scenes photos, team stories, and supporter shoutouts can create a personal connection with your audience.
If you want to keep your potential backers excited, highlight any special milestones, events, or exclusive rewards. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new backers.
An example of our marketing pack for crowdfunding campaign organizers
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your project’s “image” and what your audience likes.
If you have a low budget for your crowdfunding campaign, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for crowdfunding campaigns.
How to Do It Fast and Efficiently
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage supporters to share their own photos and tag your project. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for crowdfunding campaigns on social media
We're excited to share a list of highly specific, budget-friendly content ideas designed for crowdfunding campaigns, complete with practical tips to keep costs low and maximize your social media impact.
Consider incorporating some of these ideas into your crowdfunding campaign strategy.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Product Photos | Utilize natural light by positioning your products near windows during the day. Enhance photos with free apps like Snapseed or VSCO. |
| Backer Testimonials | Ask early backers to leave a quick video testimonial on their phone. Offer a small reward or exclusive update as a thank-you. |
| User-Generated Content | Encourage backers to share their support by offering a monthly raffle for those who tag your campaign on Instagram. |
| DIY Product Demo Videos | Film short, simple demos of your product using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your development process or introduce the team during quieter moments. |
| Daily Update Posts | Design simple, eye-catching graphics for daily updates using free tools like Canva. Include a brief description and a compelling image. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your workspace. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their preferences or suggestions for your product. |
| Local Event Promotions | Collaborate with local events by offering a small discount or exclusive perk. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Backer Spotlights | Highlight loyal backers with their reasons for supporting your campaign. Take a quick photo and share a short story about their involvement. |
| Homemade Product Photos | Create attractive settings using inexpensive items like tablecloths, props, and backdrops from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using sustainable materials or packaging. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the preparation work, such as assembling products or packaging. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a small reward. Use prizes that are cost-effective like a branded sticker or keychain. |
| Seasonal Product Posts | Highlight seasonal features or limited-time offers using natural light and your smartphone camera. Share the story behind the product to add interest. |
Copy the tactics of the best crowdfunding campaigns in the world!
There are crowdfunding campaigns that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for crowdfunding campaigns
Investing in top-notch social media content for our crowdfunding campaign could be a game-changer. Many other campaigns might not go the extra mile, giving us a unique opportunity to stand out, capture attention, and build a dedicated community of supporters.
| Content Type | Why It Could Attract a LOT of Backers |
|---|---|
| Behind-the-Scenes Videos | Sharing behind-the-scenes videos of our team working on the project can create a sense of transparency and trust, making backers feel more connected to our journey. |
| Interactive Q&A Sessions | Hosting live Q&A sessions where potential backers can ask questions and get real-time answers can build engagement and address any concerns directly. |
| Exclusive Sneak Peeks | Offering exclusive sneak peeks of our product or service to backers can generate excitement and a sense of exclusivity, encouraging more people to support us. |
| Story-Driven Updates | Sharing in-depth stories about our project's origins, challenges, and milestones can create an emotional connection with backers, making them more invested in our success. |
| Interactive Polls and Surveys | Engaging backers with polls and surveys to gather their input on various aspects of the project can make them feel involved and valued, increasing their likelihood of support. |
| Collaborative Webinars | Partnering with industry experts to host webinars can provide valuable insights to backers and position our campaign as a credible and knowledgeable venture. |
| Limited-Time Offers | Creating urgency with limited-time offers or early bird rewards can encourage quick action and boost initial funding momentum. |
| Virtual Tours | Offering virtual tours of our workspace or production facility can provide a unique behind-the-scenes experience and build trust with potential backers. |
| Interactive Product Demos | Hosting live or recorded product demos where we showcase the features and benefits of our offering can help backers understand its value and potential impact. |
| Eco-Friendly Initiatives | Promoting our eco-friendly initiatives, such as sustainable sourcing or zero-waste practices, can attract environmentally conscious backers and media attention. |
| Community Challenges | Organizing community challenges or contests related to our project can create viral moments and engage a wider audience, increasing our campaign's visibility. |
| Collaborative Partnerships | Partnering with other creators or businesses to offer joint rewards can introduce our campaign to new audiences and create a buzz in the community. |
| Personalized Thank-You Messages | Sending personalized thank-you messages or shout-outs to backers can create a sense of appreciation and loyalty, encouraging them to spread the word about our campaign. |
| Interactive Milestone Celebrations | Celebrating campaign milestones with interactive events or live streams can keep backers engaged and excited about our progress, fostering a sense of community. |
| Exclusive Backer Content | Providing exclusive content, such as behind-the-scenes footage or early access to updates, can make backers feel special and more connected to our project. |
Content that never works well for crowdfunding campaigns on social media
Don't waste your time and resources on these common pitfalls. We've seen many crowdfunding campaigns make these mistakes, and they won't help you stand out or attract the support you need for your new business.
| Content Type | Why It Never Works for Crowdfunding | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your campaign appear unoriginal or untrustworthy. | Use real photos of your team, prototypes, and workspace to create a genuine connection with your backers. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off potential backers. | Mix in engaging content like behind-the-scenes stories, backer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with your project confuses followers and dilutes your brand. | Keep your content focused on your project, progress updates, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your project's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your project positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on your project, community, and unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate backers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your backers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your project can bore followers and reduce engagement. | Share user-generated content, collaborate with other creators, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential backers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value backer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your campaign seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Rewards | Rewards that are hard to understand can frustrate backers and deter participation. | Offer simple, clear, and straightforward rewards that are easy for backers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your project. |
Make your crowdfunding campaign more profitable
We have studied the strategies of the best crowdfunding campaigns in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your crowdfunding campaign
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your crowdfunding campaign could make more money!
Most crowdfunding campaign organizers don't know how to grow their business. Let us teach you the right strategies.
