Consultancy Firm Marketing Budget Estimator

If you own a consultancy firm, smart marketing is essential. However, determining the right budget can be challenging—you might worry about overspending or falling short. Our free tool will help you make informed decisions. By answering a few tailored questions, you’ll receive a precise estimate of your ideal monthly marketing budget. We hope you find it both insightful and practical!

Good news for you, we have a lot of marketing resources for consultancy firm owners

1. What is your consultancy firm's operating market?

Local/Niche market Major urban/Global market

Firms in highly competitive or global markets often need a more robust marketing investment.

2. Does your website offer interactive client engagement (e.g., online appointment booking, lead generation)?

No Yes

An interactive website boosts lead generation but may require extra SEO work and ad spend.

3. What type of content do you plan to prioritize?

High-quality case study videos Client testimonials Thought leadership articles Webinars/Podcasts Promotional offers

More sophisticated content like professional videos or webinars usually involve higher production costs.

4. On how many social networks do you plan to maintain a presence?

2

Popular platforms for consultancy firms include LinkedIn, Twitter, Facebook, and sometimes Instagram or YouTube.

5. Are you planning to hire a dedicated social media manager?

Yes No

A dedicated manager ensures a consistent online presence—an asset for busy consultancy firms.

6. What is your consultancy firm's positioning?

High-end / Premium (boutique consulting) Mid-range (balanced quality and value) Budget-friendly / Mass-market Specialist / Niche expertise

Premium positioning may require higher-end branding while budget-friendly approaches can optimize on cost.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means more spending on LinkedIn Ads, Google Ads, and other digital campaigns.

8. Do you primarily target large corporations or public institutions (B2B)?

No Yes

B2B marketing often involves additional outreach efforts, specialized networking events, and LinkedIn campaigns.

9. How frequently do you run promotional campaigns or limited-time service offers?

Occasionally Regularly

Frequent campaigns require a higher advertising spend to boost visibility and engagement.

10. Do you plan to collaborate with industry thought leaders or influential professionals?

No Yes

Collaborations with industry influencers can enhance credibility but require additional investment.

11. What is your approximate monthly revenue? ($) Many consultancies budget around 10% of revenue for marketing. We'll use 10% as our baseline and adjust based on your inputs.

12. Have you checked our marketing pack for consultancy firms?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, avoid costly mistakes, and invest in only profitable strategies for your consulting business.

Calculate My Budget