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LinkedIn and Twitter are not just for networking and news—they're powerful tools that the top consultancy firms use strategically to attract clients.
We understand that you're busy running your consultancy business and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your firm.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for consultancy firms.
Get the content idea list made for consulting firm owners
A lot of consulting firms manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a consultancy firm
We have analyzed numerous consultancy firms' social media strategies while developing our Consultancy Strategy Pack - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Clients to Your Consultancy Firm |
|---|---|
| Case Studies | Detailed case studies showcasing successful projects demonstrate your expertise and build credibility with potential clients. |
| Behind-the-Scenes Videos | Sharing insights into your work process and team dynamics builds trust and creates a personal connection with your audience. |
| Client Testimonials | Positive feedback from satisfied clients provides social proof and encourages others to engage your services. |
| Industry Insights | Posting about the latest trends and insights in your industry positions your firm as a thought leader and attracts clients seeking knowledgeable consultants. |
| User-Generated Content | Sharing content created by clients, such as reviews or project outcomes, engages your community and adds authenticity to your brand. |
| Webinars and Workshops | Hosting educational webinars or workshops can attract potential clients interested in your expertise and services. |
| Event Announcements | Promoting your participation in industry events or conferences can attract new clients interested in your network and influence. |
| Seasonal and Holiday Posts | Highlighting seasonal trends or holiday-specific services can attract clients looking for timely and relevant consultancy. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage your audience and create a sense of community, encouraging them to consider your services. |
| Expert Articles | Publishing articles on industry-specific topics can intrigue potential clients and showcase your firm's expertise. |
| Service Updates | Regularly updating followers with new services or special offers keeps your firm top-of-mind and encourages inquiries. |
| Team Member Spotlights | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Consulting Tips | Sharing tips and best practices from your consultants can engage followers who are interested in improving their own businesses. |
| Sustainability Initiatives | Highlighting sustainable practices or community involvement appeals to socially conscious clients. |
| Client Spotlights | Featuring successful client stories creates a sense of community and makes others want to be part of that success. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some consulting firms make 5x more profit than you!
We have studied the strategies of the best consulting firms in the world. Replicate them now!
How can consulting firm owners make great content on social media?
What to Prioritise
You probably know it already, but high-quality case studies and client testimonials are essential.
Clients make decisions based on proven results. Ensure your case studies are detailed, your testimonials are genuine, and your presentation is professional.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free content calendar for you.
Of course, respond to inquiries and messages quickly. Clients appreciate prompt interaction and it makes them feel valued. Don’t just be another “generic” consultancy firm.
Show the real side of your consultancy. Behind-the-scenes insights, team stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special projects, upcoming webinars, or industry insights. Make sure your followers know what’s new and valuable.
Finally, share positive reviews and success stories. Social proof is powerful and can help attract new clients.
An example of our marketing pack for consulting firm owners
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your consultancy’s “image” and what your audience values.
If you have a low budget to conduct marketing for your consultancy, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for consultancy firms.
How to Do It Fast and Efficient
First, spend a few hours once a week drafting case studies, recording client testimonials, and planning posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A LinkedIn article can be a blog post on your website or a tweet on Twitter.
Encourage clients to share their own success stories and tag your consultancy. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for consulting firms on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for consultancy firms, complete with practical tips to keep costs low and maximize the impact of your social media presence.
You might want to incorporate some of these ideas in the marketing strategy of your consultancy firm.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Client Success Stories | Request satisfied clients to share a brief video testimonial using their smartphone. Offer a small discount on future services as a token of appreciation. |
| Expert Tips and Advice | Share short, actionable tips related to your field using free tools like Canva to create visually appealing graphics. |
| Behind-the-Scenes Insights | Use Instagram Stories or Facebook Live to give a real-time look at your team’s brainstorming sessions or project kick-offs. |
| Industry News and Trends | Share relevant articles and your insights on current industry trends. Use free tools like Buffer to schedule and manage your posts. |
| Client Spotlights | Highlight your clients and their success stories. Take a quick photo and share a short narrative about their journey and how your consultancy helped them. |
| DIY Webinar Clips | Record short segments of your webinars using a smartphone and a basic tripod. Edit them with free software like iMovie or OpenShot. |
| Team Member Spotlights | Feature team members with a casual photo and interesting facts about their expertise. Use your smartphone and a natural office setting. |
| Simple Polls and Questions | Engage your audience with free Instagram or Facebook polls about industry challenges or topics they want to learn more about. |
| Local Event Collaborations | Partner with local business events by offering a small discount on your services. Cross-promote each other's content to expand your reach. |
| Community Involvement Posts | Share photos and short stories about your participation in local business events or partnerships with community organizations. |
| Infographics on Best Practices | Create simple infographics on industry best practices using free tools like Canva. Share these on your social media channels. |
| Office Environment Photos | Capture the essence of your office environment with attractive settings using inexpensive items like plants, office supplies, and props from dollar stores. |
| Sustainability Initiatives | Share your eco-friendly practices such as paperless operations or energy-saving tips. Create simple infographics with free tools like Canva. |
| Project Prep Insights | Record short clips of your project preparation work, such as brainstorming sessions or strategy meetings. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free initial assessment. |
| Seasonal Tips and Advice | Highlight seasonal business tips and advice using natural light and your smartphone camera. Share the story behind the advice to add interest. |
Copy the tactics of the best consulting firms in the world!
There are consulting firms that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for consulting firms
Investing in high-quality content for your consultancy firm can be a game-changer. Many firms overlook this, giving you a golden opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Attract a LOT of Clients |
|---|---|
| Webinars and Online Workshops | Hosting live or recorded webinars where your experts share insights on industry trends can create a sense of community and attract a global audience. |
| Virtual Office Tours | Offering virtual 360° tours of your office, including meeting rooms and workspaces, can provide a unique behind-the-scenes experience and entice potential clients to engage with your firm. |
| Exclusive Whitepapers | Creating buzz with exclusive whitepapers or research reports available for a limited time can generate excitement and urgency, attracting new and repeat clients. |
| Client Case Studies | Offering detailed case studies where clients can see the impact of your consultancy services can create a memorable impression and drive word-of-mouth referrals. |
| AR Project Visualizations | Implementing augmented reality (AR) technology to showcase project visualizations can enhance the client experience and attract tech-savvy businesses. |
| Themed Networking Events | Hosting themed networking events, such as industry-specific meetups or innovation nights, can provide a unique and immersive experience, attracting professionals and decision-makers. |
| Consulting Challenge Contests | Organizing consulting challenge contests (e.g., solving a business problem in a limited time) can create viral moments, attracting competitive professionals and spectators. |
| Collaborative Workshops | Partnering with other industry experts to host collaborative workshops can introduce your firm to new audiences and create a buzz in the community. |
| Story-Driven Blog Posts | Sharing in-depth stories about successful projects, the journey of your consultants, or the impact of your services can create an emotional connection with clients. |
| Interactive Strategy Sessions | Allowing clients to participate in strategy sessions via social media polls can make them feel involved and eager to see the results of their input. |
| Sustainability Initiatives | Launching and promoting sustainability initiatives, such as eco-friendly consulting practices, can attract environmentally conscious clients and media attention. |
| Pop-Up Consulting Booths | Operating a mobile consulting booth at different locations or industry events can expand your reach and attract new clients who may seek your services later. |
| Subscription-Based Insights | Offering a subscription service where clients receive monthly insights and strategy guides can create a loyal client base. |
| Immersive Training Programs | Hosting training programs where clients can learn advanced business techniques from your consultants can attract business enthusiasts and create a sense of exclusivity. |
| Flash Consulting Sessions | Organizing flash consulting sessions in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for consulting firms on social media
Don't waste your time and resources on these strategies. We've seen many consultancy firms make these mistakes, and they won't help you stand out from the competition or attract new clients to your business.
| Content Type | Why It Never Works for Consultancies | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the consultancy appear unoriginal or untrustworthy. | Use real photos of your team, office, and client interactions to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing services can feel spammy and turn off followers. | Mix in engaging content like case studies, client testimonials, and industry insights to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with consultancy or your expertise confuses followers and dilutes your brand. | Keep your content focused on your consultancy services, industry trends, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your consultancy's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your consultancy positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on industry insights, success stories, and your consultancy's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your consultancy can bore followers and reduce engagement. | Share user-generated content, collaborate with industry experts, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your consultancy seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your consultancy. |
Make your consultancy firm more profitable
We have studied the strategies of the best consulting firms in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your consultancy firm
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your consultancy firm could make more money!
Most consulting firm owners don't know how to grow their business. Let us teach you the right strategies.
