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Facebook and Instagram are not just for likes and fun—they're powerful tools that the best construction companies in the world use strategically to attract clients.
We know you're busy managing your construction projects and the thought of handling social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your business.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for construction companies.
Get the content idea list made for construction company owners
A lot of construction companies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a construction company
We have analyzed numerous construction companies' social media accounts to develop our strategy pack for construction companies - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Clients to Your Construction Company |
|---|---|
| Project Showcase | High-quality images and videos of completed projects demonstrate your expertise and can attract potential clients looking for similar work. |
| Behind-the-Scenes Videos | Showcasing the construction process, from planning to execution, builds trust and provides transparency, making clients feel more comfortable. |
| Client Testimonials | Positive reviews and testimonials from satisfied clients provide social proof and encourage others to choose your services. |
| Special Offers and Promotions | Announcing limited-time offers or discounts can attract new clients looking for cost-effective solutions. |
| User-Generated Content | Sharing content created by clients, such as photos of their completed projects, engages the community and adds authenticity. |
| Local Collaborations | Partnering with local businesses or influencers can introduce your company to a broader, local audience. |
| Event Announcements | Promoting upcoming events, such as open houses or community projects, can attract new clients interested in your work. |
| Seasonal and Holiday Posts | Highlighting seasonal projects or holiday-themed builds can attract clients looking for timely construction solutions. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your services. |
| DIY Tips and Tutorials | Sharing construction tips and tutorials can intrigue DIY enthusiasts and position your company as an expert in the field. |
| Project Updates | Regularly updating followers with the progress of ongoing projects keeps your company top-of-mind and showcases your work ethic. |
| Behind-the-Scenes Staff Stories | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Construction Tips | Sharing tips and tricks from your construction experts can engage followers who are interested in home improvement. |
| Sustainability Initiatives | Highlighting sustainable building practices or eco-friendly materials appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some construction companies make 5x more profit than you!
We have studied the strategies of the best construction companies in the world. Replicate them now!
How can construction company owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your construction projects are essential.
People judge the quality of your work with their eyes first. Make sure the lighting is good, the projects look well-executed, and the presentation is professional.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your construction company. Behind-the-scenes photos, staff stories, and client testimonials can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special projects, milestones, or new services. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your construction company’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your construction company, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for construction companies.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own photos and tag your construction company. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for construction companies on social media
Our team has compiled a list of highly specific, low-budget content ideas tailored for construction companies, complete with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your construction company.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Project Progress Photos | Use natural light by taking photos during the day. Enhance images with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a small discount on future services as a thank-you. |
| User-Generated Content | Encourage clients to share photos of completed projects by offering a monthly raffle for those who tag your company on Instagram. |
| DIY Home Improvement Tips | Film short, simple home improvement tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily operations or introduce the team during slow hours. |
| Project Highlight Posts | Design simple, eye-catching graphics for project highlights using free tools like Canva. Include a brief description and a compelling photo. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting on-site. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their home improvement preferences or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their completed projects. Take a quick photo and share a short story about their experience with your company. |
| Completed Project Photos | Create attractive settings using inexpensive items like plants, furniture, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using sustainable materials or energy-efficient solutions. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the construction prep work, such as material delivery or site setup. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free home inspection. |
| Seasonal Project Posts | Highlight seasonal projects and materials using natural light and your smartphone camera. Share the story behind the project to add interest. |
Copy the tactics of the best construction companies in the world!
There are construction companies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for construction companies
Investing in high-quality social media content for your construction company can be a game-changer. Many competitors might overlook this, giving you a unique opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Virtual Project Tours | Offering virtual tours of completed and ongoing projects can provide potential clients with a detailed look at your craftsmanship and attention to detail, making them more likely to choose your services. |
| Time-Lapse Construction Videos | Creating time-lapse videos that show the progression of a project from start to finish can be both fascinating and informative, showcasing your efficiency and expertise. |
| Client Testimonials | Sharing video testimonials from satisfied clients can build trust and credibility, encouraging new clients to consider your company for their construction needs. |
| Behind-the-Scenes Content | Providing behind-the-scenes looks at your construction process, including interviews with your team and insights into your methods, can create a connection with potential clients and demonstrate your transparency. |
| Interactive 3D Models | Using interactive 3D models to showcase your designs can give clients a better understanding of your vision and capabilities, making your proposals more compelling. |
| Live Q&A Sessions | Hosting live Q&A sessions where potential clients can ask questions about your services, processes, and past projects can build trust and address any concerns they might have. |
| Project Milestone Celebrations | Sharing posts that celebrate key milestones in your projects can create a sense of progress and achievement, keeping your audience engaged and excited about your work. |
| Collaborative Community Projects | Partnering with local organizations for community projects can enhance your company's reputation and introduce your services to a broader audience. |
| Eco-Friendly Building Practices | Promoting your use of sustainable and eco-friendly building practices can attract environmentally conscious clients and set you apart from competitors. |
| Interactive Design Polls | Engaging your audience with polls to choose design elements for a project can make them feel involved and invested in your work, increasing their likelihood of becoming clients. |
| Educational Webinars | Hosting webinars on topics like home renovation tips, construction trends, or building regulations can position your company as an industry expert and attract potential clients. |
| Before-and-After Comparisons | Showcasing before-and-after photos of your projects can highlight the transformative power of your work and attract clients looking for similar results. |
| Interactive Site Visits | Offering virtual or in-person interactive site visits where clients can see your team in action can build confidence in your capabilities and professionalism. |
| Construction Challenges | Organizing construction challenges, such as building a structure within a tight deadline, can create engaging content and demonstrate your team's skills and efficiency. |
| Collaborative Design Workshops | Hosting workshops where clients can collaborate with your design team can create a personalized experience and ensure their vision is realized, leading to higher satisfaction and referrals. |
Content that never works well for construction companies on social media
Don't waste your time and resources on these strategies. We've seen many construction companies make these mistakes, and they won't help you stand out from the competition or attract new clients for your business.
| Content Type | Why It Never Works for Construction Companies | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the company appear unoriginal or untrustworthy. | Use real photos of your projects, team, and construction sites to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off potential clients. | Mix in engaging content like project updates, client testimonials, and behind-the-scenes stories to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with construction confuses followers and dilutes your brand. | Keep your content focused on your projects, industry news, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your company's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your projects positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on your projects, community involvement, and your company's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your company can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your company seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your company. |
Make your construction company more profitable
We have studied the strategies of the best construction companies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your construction company
We understand that as a construction company owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a construction company are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for construction company owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your construction business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small construction companies on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your construction company's visibility online.
With our marketing pack, you can invest in your construction company's growth without feeling overwhelmed or uncertain.
Your construction company could make more money!
Most construction company owners don't know how to grow their business. Let us teach you the right strategies.
