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You're a business professional. Let us ask you a question - are you effectively engaging your team and clients with your current communication software?
We are asking this question because we've seen many professionals struggle with the challenge of managing efficient and impactful communication.
That's why we've developed a free social media planner, tailored to communication software users. This tool will help you streamline your communication strategy, showing you how to engage your audience with every message.
Also, if you want to enhance your communication efficiency with the right tactics and strategies, check out our Communication Enhancement Pack.
Read on to discover how to leverage this tool to improve your software's effectiveness and ensure every interaction contributes directly to your success.
What social media platforms are best for promoting a communication software?
Contrary to popular belief, not all social media platforms are relevant for your communication software marketing strategy.
This is mainly due to varying user demographics, content formats, and engagement dynamics. For example, platforms like Instagram, primarily used for visual content and lifestyle updates, offer little value for communication software aiming to attract business users and engage with them on a professional level.
Actually, as a communication software provider, you have to strategically select platforms focusing on those that enable professional networking, detailed content sharing, and B2B engagement, such as LinkedIn, Twitter, and specialized forums. We have made it easy for you to understand with the table below.
Finally, please note that we have included specific guides for every relevant platform in our pack for software providers who want to grow their business.
The best social media platforms for communication software
| Social Media Platform | Relevancy Level for Communication Software | Detailed Explanation |
|---|---|---|
| High | LinkedIn's professional network is ideal for B2B marketing, sharing detailed case studies, and connecting with decision-makers in various industries. | |
| High | With its real-time updates and broad reach, Twitter allows software providers to engage in industry conversations, provide customer support, and share timely updates and insights. | |
| Medium-High | Facebook's diverse user base and group features can help in building communities, sharing updates, and using targeted ads to reach specific business audiences. | |
| Medium | While Instagram is more visual, it can be used to humanize your brand, showcase company culture, and share behind-the-scenes content, but it may not be the primary platform for B2B engagement. | |
| Medium | Reddit's specialized forums (subreddits) can be useful for engaging with niche communities, sharing knowledge, and gathering user feedback, but it requires careful navigation to avoid negative feedback. | |
| Low | Pinterest is less relevant for communication software as it is more focused on visual content and lifestyle topics, which may not align with B2B marketing goals. | |
| Snapchat | Low | Snapchat's ephemeral content and younger audience make it less suitable for professional and detailed communication required in the software industry. |
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We have studied the strategies of the best communication software in the world. Replicate them now!
How to get started on social media for your communication software?
Setting up and managing a social media account for your communication software is something you can definitely do by yourself, and in many cases, it's advisable to start this way.
It’s not as complicated as it might seem, but it does require a bit of strategy and thoughtfulness. We have actually explained everything, for each platform, step-by-step, in our marketing strategy pack for communication software.
Pick the right audience
First, let's talk about identifying your target audience.
This is crucial because your entire social media voice, style, and content will pivot around what appeals to your audience.
Consider your software’s features, user interface, pricing, and unique selling points. Who does it appeal to? Small businesses, remote teams, large enterprises? Understanding who you're talking to helps tailor your message.
Set up your profile the right way
When setting up your profile, ensure your communication software’s social media bio includes essential elements that instantly inform and attract potential users.
This includes the key features of your software, your website (a must), customer support hours, and something unique about your software, like “Seamless integration with popular tools” or “Best for remote team collaboration.” Including a link to a demo, trial sign-up, or your website is also crucial.
Does it take a lot of time?
Now, is it time-consuming? Initially, setting up your account and learning the ropes can take some time.
However, once you get into the rhythm of things, maintaining your social media presence becomes part of your daily routine, not unlike checking your email.
Should you hire someone to do it for you?
Regarding whether you need to hire someone, it depends on your comfort level with social media and the amount of time you can dedicate. Starting by yourself is a great way to understand what works for your business.
Down the line, if your business grows or if you find it too time-consuming, hiring a professional with experience in social media management for communication software might be a good investment.
7-day social media calendar for communication software
Now, let's summarize the actions you need to take in the first week of setting up and getting started with your communication software's social media (if you need a more detailed and in-depth calendar, spanning over 30 days, please check our marketing strategy pack for communication software.
| Day Number | Actions | How to Do It Well |
|---|---|---|
| 1 | Choose the right platforms | Pick platforms where your target audience is most active. Usually, LinkedIn and Twitter are key. |
| 2 | Set up your profiles | Use high-quality images for your profile and cover photos. Fill in all the bio details comprehensively. |
| 3 | Identify your target audience | Think about who your software appeals to and tailor your content to match their interests. |
| 4 | Plan your content | Draft a content calendar with a mix of promotional, informative, and engaging posts. |
| 5 | Start posting | Begin with introducing your software, your team, and what makes you special. Keep it light and engaging. |
| 6 | Engage with your audience | Respond to comments, messages, and mentions. Engagement is key to building a community. |
| 7 | Analyze and adjust | Look at what posts are doing well and which aren’t. Adjust your strategy accordingly. |
What are the best strategies to increase the followers of your communication software organically?
Here is a table of 12 very specific and creative content tactics that communication software companies can use on social media to organically increase their followers, along with the types of content that users engage with the most.
This table is concise and summarized. If you require a detailed description, complete with step-by-step actionable tips, and winning theories derived from studies of actual real-life use cases of successful communication software companies, please refer to our communication strategy pack.
| Strategy | How to make it so it brings you profit |
|---|---|
| Webinar Series | Host live webinars that showcase the capabilities of your software, featuring guest speakers from the industry. Encourage participants to engage and ask questions, enhancing user interaction and visibility. |
| Developer Diaries | Share behind-the-scenes videos or blogs about your software's development process, updates, and feature roadmaps. This transparency builds trust and keeps your audience informed and engaged. |
| User-Generated Challenges | Create challenges or contests where users submit their own content created using your software. Offer prizes or recognition for the best entries, which encourages community participation and content creation. |
| Industry Partnership Highlights | Collaborate with other tech companies or influencers to co-create content. This can broaden your reach and introduce your software to new audiences through shared networks. |
| Feature Teasers | Release sneak peeks of upcoming features or enhancements in your software. Get your audience excited by letting them provide feedback or vote on new functionalities, making them feel part of the development process. |
| Themed Tutorial Days | Organize days where you focus on tutorials related to specific themes or problems your software can solve. This educates your users and demonstrates the versatility of your product. |
| Exclusive Beta Testing | Offer your followers the chance to participate in beta tests of new features. Share their feedback and experiences on social media to generate buzz and demonstrate user involvement in product enhancements. |
| Interactive Q&A Sessions | Conduct live Q&A sessions where users can ask questions about your software. Use these sessions to directly engage with your audience and clarify any doubts, enhancing user satisfaction and loyalty. |
| Client Success Stories | Highlight case studies or testimonials from clients who have successfully implemented your software to solve their challenges. This not only validates your product but also inspires potential customers. |
| Community Spotlights | Feature stories or interviews with community members who are active users of your software. This fosters a sense of community and shows appreciation for your user base. |
| Eco-Friendly Initiatives | If your company prioritizes sustainability, share your initiatives like reducing digital waste or optimizing energy usage in your services. This attracts users who value environmental consciousness. |
| Limited-Time Discounts | Create urgency with limited-time discounts or exclusive access to new features for your social media followers. This can drive quick conversions and increase your follower engagement. |
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What are some common social media mistakes to avoid as a communication software?
There are some mistakes communication software companies might make when using social media. Below is a comprehensive table that outlines specific pitfalls, their potential impacts, detailed descriptions, and recommendations for better strategies.
| Mistake # | Mistake Description | Consequences | What Not to Do | What to Do Instead |
|---|---|---|---|---|
| 1 | Ignoring User Feedback | Negative impact on reputation and user satisfaction. | Do not overlook comments, complaints, or reviews. | Actively respond to both positive and negative feedback promptly, showing that you value user input. |
| 2 | Inconsistent Posting | Loss of audience engagement and visibility. | Avoid posting sporadically or flooding posts in a short time. | Develop a content calendar to maintain a regular posting schedule. |
| 3 | Overly Promotional Content | Followers might disengage due to lack of value. | Don't make every post about selling your software or service. | Balance promotional content with valuable, informative, or entertaining posts. |
| 4 | Not Using High-Quality Visuals | Poor presentation can lead to a negative perception of your software. | Avoid using low-resolution or irrelevant images and videos. | Use high-quality, appealing visuals that showcase your software's features and benefits. |
| 5 | Ignoring SEO Practices | Missing out on potential users. | Don't neglect to include relevant keywords and hashtags. | Optimize your content with relevant keywords, hashtags, and tag your location to improve visibility. |
| 6 | Not Engaging With Industry Influencers | Missed opportunities for industry engagement and promotion. | Avoid isolating your social media presence from your industry community. | Collaborate with industry influencers for cross-promotion and to build a stronger network. |
| 7 | Failing to Highlight Unique Features | Difficulty in standing out in a competitive market. | Do not rely solely on generic content that could apply to any software. | Share your software's unique features, success stories, or any awards to differentiate yourself from competitors. |
| 8 | Neglecting User-Generated Content | Missing out on authentic promotional content created by your users. | Don't overlook the power of content created by your users, such as reviews and testimonials. | Encourage and share user-generated content with proper credits to build community and trust. |
| 9 | Poor Handling of Crisis Situations | Potential viral negative publicity. | Avoid deleting negative comments or responding defensively. | Address the situation transparently and professionally, showing commitment to resolution and improvement. |
| 10 | Lack of Personality in Posts | Failure to connect with your audience on a personal level. | Don't make your social media presence too formal or robotic. | Inject personality into your posts, showing the human side of your business, to foster a stronger connection with your audience. |
| 11 | Not Tracking Analytics | Missing insights into what content performs best. | Avoid the "post and forget" approach. | Use social media analytics tools to track engagement and adjust your strategy based on data-driven insights. |
| 12 | Not Adapting to New Social Media Trends | Falling behind in an ever-evolving digital landscape. | Don't stick rigidly to old strategies or ignore new platforms and features. | Stay informed about new social media trends and features, and experiment with them to see what resonates with your audience. |
How to implement a successful system on social media for your communication software?
When it comes to social media management for communication software, you're looking at a game that's as much about user engagement and feature highlights as it is about your software's capabilities.
Setting up a process for this requires a bit of strategy and a lot of authenticity.
How to track results?
For tracking performance and results, it's all about the analytics. Each social platform offers its own set of tools for this.
For LinkedIn and Twitter, you've got Analytics; for Facebook, there's Insights, and so on. These tools allow you to track engagement rates, follower growth, and the reach of your posts.
The success metrics for communication software specifically can include direct engagement on posts related to your features, the number of demo requests or inquiries received via social media, and user-generated content, like when users share their experiences with your software. An uptick in these areas typically indicates a winning strategy.
What marketing budget?
On the topic of the right marketing budget for your communication software, there's no one-size-fits-all number, but for a small to medium-sized company, starting with an average weekly budget of $100 to $500 on paid advertisements can test the waters effectively.
This budget allows for experimentation with different ad types, targeting options, and platforms to see what yields the best ROI. Adjustments can be made based on the performance and goals of the campaign.
Speaking of paid advertisements, they're not mandatory but definitely advantageous. We actually cover them in our strategy pack. The organic reach on social media has been declining, making paid ads a valuable tool for ensuring your content gets seen by both your current audience and potential new customers.
The benefits are manifold: increased visibility, targeted reach (you can zero in on demographics, locations, interests), and, importantly, actionable insights from ad performance data. This last point means you can constantly refine your approach for better results.
How often should you post?
As for posting frequency, the golden rule is consistency over quantity.
For communication software, a good rhythm might be once a day on platforms like LinkedIn and Facebook, where professional engagement is key.
Stories and live features offer additional, less formal ways to connect daily. On Twitter, where the conversation moves faster, two to three posts a day can keep you in the loop without overwhelming your followers. The key is to maintain a regular presence that keeps your audience engaged without bombarding them.
Make your communication software more profitable
We have studied the strategies of the best communication software in the world. All their tactics are explained in our pack!
Where can you get the social media strategies that will actually work for your communication software?
We understand the hesitation many business owners feel about diving into the world of social media marketing.
It's not uncommon to see the realm of digital promotion as daunting, especially when terms like "user engagement" and "conversion rates" seem like a foreign language.
Managing a business is already a round-the-clock job, and finding the time, resources, or budget to dedicate to what might seem like a corporate luxury can feel out of reach. Add to that the skepticism born from past attempts that didn’t pan out, or the belief that the quality of your product and service should naturally attract users, and it’s easy to see why stepping into social media marketing might be put on the back burner.
Recognizing these challenges, our team has crafted a strategy pack specifically tailored for communication software businesses like yours.
This set of tools is designed to demystify the process, breaking down the jargon into simple, actionable steps. We've focused on strategies that are not only cost-effective but are also easy to implement, ensuring they don't require a hefty upfront investment or extensive marketing knowledge.
Our communication software strategy pack addresses each concern, from the misconception that significant financial resources are necessary, to the challenge of keeping up with the rapid evolution of digital marketing.
We offer clear, straightforward solutions that highlight the value and effectiveness of social media, aiming to transform skepticism into optimism.
By doing so, we aim to make it easier for you to see the potential in leveraging social media to enhance your software's visibility and user engagement, without detracting from the essential operations of your business.
Your communication software could make more money!
Most communication software developers don't know how to grow their business. Let us teach you the right strategies.
