![Communication Software: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_7f6aadbf-2e8b-477f-a563-5d78a22931b5.png?v=1715865574&width=1100)
LinkedIn and Twitter are not just for networking and news—they're powerful tools that the best communication software companies use strategically to attract and engage users.
We know you're busy developing and improving your software, and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new users to your platform.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for communication software companies.
Get the content idea list made for communication software developers
A lot of communication software manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a communication software
We have analyzed numerous communication software platforms to develop our strategy pack for communication software - here is what consistently drives user engagement and growth.
| Content Type | Why It Works to Boost Engagement and User Adoption |
|---|---|
| Feature Demos | Short, visually appealing videos demonstrating key features can help potential users understand the software's value and encourage them to try it out. |
| Behind-the-Scenes Development | Showcasing the development process, team members, and coding sessions builds trust and creates a connection with the audience. |
| User Testimonials | Positive reviews and testimonials from real users provide social proof and encourage others to adopt the software. |
| Special Offers and Promotions | Announcing limited-time offers, discounts, and free trials can attract new users looking for deals. |
| User-Generated Content | Sharing content created by users (case studies, reviews) engages the community and adds authenticity. |
| Industry Collaborations | Partnering with industry influencers or other tech companies can introduce the software to a broader, relevant audience. |
| Webinar Announcements | Promoting upcoming webinars, live demos, or Q&A sessions can attract new users interested in learning more about the software. |
| Seasonal and Event-Based Posts | Highlighting how the software can be used during specific seasons or events can attract users looking for timely solutions. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to explore the software further. |
| How-To Guides | Sharing detailed guides on how to use various features can intrigue tech enthusiasts and motivate them to try the software. |
| Regular Feature Updates | Regularly updating followers with new features and improvements keeps the software top-of-mind and encourages continuous use. |
| Team Member Spotlights | Featuring stories about the team members creates a personal connection and humanizes the brand. |
| Productivity Tips | Sharing tips and tricks on how to maximize productivity using the software can engage followers who are looking to improve their workflow. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly features appeals to environmentally conscious users. |
| User Spotlights | Featuring regular users creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into users. |
Some communication software make 5x more profit than you!
We have studied the strategies of the best communication software in the world. Replicate them now!
How can communication software developers make great content on social media?
What to Prioritize
You probably know it already, but high-quality screenshots and demo videos of your software are essential.
People judge with their eyes first. Make sure the interface is clean, the features are clearly displayed, and the presentation is user-friendly.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free content calendar for you.
Of course, respond to comments and support tickets quickly. People appreciate timely interaction and it makes them feel valued. Don’t just be another “generic” software provider.
Show the real side of your company. Behind-the-scenes photos, team stories, and user shoutouts can create a personal connection with your audience.
If you want to keep your potential users excited, highlight any new features, updates, or special offers. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new users.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your software’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your software, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for software developers.
How to Do It Fast and Efficient
First, spend a few hours once a week taking screenshots, recording demo videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A screenshot on Instagram can be a post on LinkedIn or a tweet on Twitter.
Encourage users to share their own experiences and tag your software. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for communication software on social media
Our team has curated a list of highly specific, low-budget content ideas tailored for communication software, with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your communication software.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone App Screenshots | Use natural light by positioning your phone near windows during daytime. Enhance screenshots with free apps like Snapseed or VSCO. |
| User Testimonials | Ask satisfied users to leave a quick video testimonial on their phone. Offer a free month of premium service as a thank-you. |
| User-Generated Content | Encourage users to share their experiences by offering a monthly raffle for those who tag your software on Instagram or Twitter. |
| DIY Tutorial Videos | Film short, simple tutorials of your software's features using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your development process or introduce the team during slow hours. |
| Feature Highlight Posts | Design simple, eye-catching graphics for new features using free tools like Canva. Include a brief description and a screenshot. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite features or suggestions for new ones. |
| Local Event Promotions | Collaborate with local tech events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local tech meetups or partnerships with community organizations. |
| User Spotlights | Highlight loyal users with their favorite features. Take a quick photo and share a short story about their experience with your software. |
| App Interface Photos | Create attractive screenshots using inexpensive items like phone stands and props from dollar stores. |
| Productivity Tips | Share productivity tips and best practices for using your software. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Development | Record short clips of the development process, such as coding sessions or team meetings. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free premium subscription. Use prizes that are cost-effective like a free month of service. |
| Seasonal Feature Posts | Highlight seasonal updates or features using natural light and your smartphone camera. Share the story behind the update to add interest. |
Copy the tactics of the best communication software in the world!
There are communication software that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for communication software
Investing in high-quality content for your communication software can be a game-changer because many competitors might overlook this, giving you a unique opportunity to stand out, capture user interest, and build a loyal user base.
| Content Type | Why It Could Bring a LOT of Users |
|---|---|
| Live Webinars | Hosting live webinars where experts discuss best practices and advanced features of your software can create a sense of community and attract a global audience. |
| Interactive Product Demos | Offering interactive product demos that allow users to explore features in real-time can provide a unique hands-on experience and entice people to try your software. |
| Exclusive Feature Previews | Creating buzz with exclusive previews of upcoming features can generate excitement and urgency, attracting new and repeat users. |
| User Feedback Sessions | Hosting sessions where users can provide direct feedback and interact with your development team can create a memorable experience and foster word-of-mouth. |
| AR Integration Tutorials | Implementing augmented reality (AR) tutorials that show users how to utilize advanced features can enhance the user experience and attract tech-savvy customers. |
| Themed Virtual Events | Hosting themed virtual events, such as a cybersecurity workshop or a productivity hackathon, can provide a unique and immersive experience, attracting groups and special interest users. |
| Feature Challenge Contests | Organizing feature challenge contests (e.g., creating the best automation workflow) can create viral moments, attracting competitive users and spectators. |
| Collaborative Webinars | Partnering with other software providers or industry experts to host collaborative webinars can introduce your software to new audiences and create a buzz in the community. |
| Story-Driven Blog Posts | Sharing in-depth stories about the development of your software, the team behind it, or user success stories can create an emotional connection with users. |
| Interactive Feature Requests | Allowing users to vote on new features via social media polls can make them feel involved and eager to see the updates they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as energy-efficient server usage or sustainable business practices, can attract environmentally conscious users and media attention. |
| Mobile App Pop-Ups | Operating a mobile app version of your software at different tech events or conferences can expand your reach and attract new users who may subscribe to your main platform later. |
| Subscription-Based Tutorials | Offering a subscription service where users receive monthly tutorials and advanced feature guides can create a loyal user base. |
| Immersive Training Workshops | Hosting workshops where users can learn advanced techniques from your team can attract tech enthusiasts and create a sense of exclusivity. |
| Flash Mob Webinars | Organizing flash mob webinars in unexpected online forums can create viral content and attract adventurous users looking for unique experiences. |
Content that never works well for communication software on social media
Don't waste your time and resources on these strategies. We've seen many communication software companies make these mistakes, and they won't help you stand out from the competition or attract new users to your platform.
| Content Type | Why It Never Works for Communication Software | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your software appear unoriginal or untrustworthy. | Use real screenshots of your interface, team photos, and user testimonials to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off potential users. | Mix in engaging content like behind-the-scenes stories, user success stories, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with communication or your software confuses followers and dilutes your brand. | Keep your content focused on your software, communication tips, industry news, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your software's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your software positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on communication, community, and your software's unique features. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate users looking for genuine interaction. | Respond personally to comments and messages to show that you care about your users and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your software can bore followers and reduce engagement. | Share user-generated content, collaborate with industry influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential users. | Address negative feedback calmly and constructively, showing that you are willing to improve and value user input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your software seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate users and deter participation. | Offer simple, clear, and straightforward promotions that are easy for users to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your software. |
Make your communication software more profitable
We have studied the strategies of the best communication software in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your communication software
We understand that as a business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for communication software businesses like yours.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your communication software business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses in the tech industry on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your software's visibility online.
With our marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your communication software could make more money!
Most communication software developers don't know how to grow their business. Let us teach you the right strategies.
