Coach Marketing Budget Estimator

If you are a coach, marketing is essential. However, determining the right budget can be tricky—you might worry about spending too much or not enough. To help you make informed decisions, we’ve created a free tool. By answering a few simple questions, you’ll receive a precise estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for coaches

1. What is your coaching practice's primary market?

Local or niche market Global or high-competition market

High-competition markets often require more aggressive marketing strategies and higher budgets to stand out.

2. Do you have a website with online booking or digital course sales?

No Yes

Offering online services typically requires ongoing updates, SEO efforts, and targeted digital marketing.

3. What type of content do you plan to prioritize?

High-quality coaching videos Client testimonials Behind-the-scenes coaching sessions Webinars or workshops Promotional offers

More complex content like polished videos or webinars typically requires higher production budgets.

4. On how many social networks do you want to post?

2

Popular platforms for coaches include LinkedIn, Instagram, Facebook, and sometimes YouTube. More platforms mean more time and resources.

5. Are you planning to hire a dedicated social media manager?

Yes No

As a coach, managing your online presence might be time-consuming. A dedicated manager can help maintain consistency.

6. What is your coaching practice's positioning?

High-end / premium coaching (exclusive, tailored sessions) Mid-range coaching (balanced pricing) Budget-friendly coaching (accessible and scalable) Specialized coaching (unique niche or methodology)

Premium coaches often require more polished branding, while budget-friendly options can invest less in high-end visuals.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means more spending on Facebook Ads, Instagram Ads, LinkedIn Ads, Google Ads, etc.

8. Do you offer corporate coaching services?

No Yes

Corporate coaching often requires additional outreach, networking, and sometimes targeted LinkedIn ads or business events.

9. How frequently do you launch promotional offers or special coaching packages?

Occasionally Regularly

Coaches running frequent promotions often invest more in advertising to reach potential clients.

10. Do you plan to collaborate with industry influencers or renowned coaches?

No Yes

Collaborations with influencers or respected experts can boost your visibility but require a dedicated budget.

11. What is your approximate monthly revenue? ($) Many businesses budget 5%–10% of revenue for marketing. We'll use 5% as a baseline and then adjust based on your other answers.

12. Have you checked our marketing pack for coaches?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, avoid mistakes, and spend only on profitable strategies for your coaching business and target audience.

Calculate My Budget