![Coach: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-5_4f0c97b1-6fd3-4cc0-9001-c053b6ad9ea8.png?v=1715865445&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best coaches in the world use strategically to attract clients.
We know you're busy running your coaching business and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your schedule.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for coaches.
Get the content idea list made for coaches
A lot of coaches manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a coach
We have analyzed numerous coaching businesses' social media accounts to develop our strategy pack for coaches - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Clients to Your Coaching Business |
|---|---|
| Success Stories | Sharing testimonials and success stories from clients provides social proof and demonstrates the effectiveness of your coaching methods. |
| Behind-the-Scenes Videos | Showcasing your coaching sessions, preparation, and personal journey builds trust and creates a connection with your audience. |
| Client Testimonials | Positive reviews and testimonials from real clients offer credibility and encourage others to seek your coaching services. |
| Special Offers and Promotions | Announcing limited-time offers, discounts, and free consultations can attract new clients looking for value. |
| User-Generated Content | Sharing content created by your clients (testimonials, progress updates) engages the community and adds authenticity. |
| Collaborations with Influencers | Partnering with local influencers or other professionals can introduce your coaching services to a broader, relevant audience. |
| Event Announcements | Promoting upcoming workshops, webinars, or live Q&A sessions can attract new clients interested in your expertise. |
| Seasonal and Holiday Posts | Highlighting seasonal themes or holiday-specific coaching tips can attract clients looking for timely advice. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to seek your coaching services. |
| Free Resources | Sharing free resources like eBooks, guides, or worksheets can intrigue potential clients and showcase your expertise. |
| Daily Tips and Motivation | Regularly updating followers with daily tips and motivational quotes keeps your coaching business top-of-mind and encourages engagement. |
| Behind-the-Scenes Personal Stories | Featuring stories about your personal journey and experiences creates a personal connection and humanizes your brand. |
| Coaching Techniques | Sharing tips and techniques from your coaching sessions can engage followers who are interested in self-improvement. |
| Sustainability Initiatives | Highlighting sustainable practices or community involvement appeals to socially conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some coaches make 5x more profit than you!
We have studied the strategies of the best coaches in the world. Replicate them now!
How can coaches make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your coaching sessions are essential.
People connect with visuals first. Make sure the lighting is good, the setting is professional, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your coaching practice. Behind-the-scenes photos, client success stories, and personal insights can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, workshops, or new programs. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your coaching “image” and what your audience likes.
If you have a low budget to conduct marketing for your coaching business, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for coaches.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own experiences and tag your coaching practice. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for coaches on social media
Our team has curated a list of highly specific, low-budget content ideas tailored for coaches, complete with practical tips to keep costs down and effectively leverage social media.
You might want to incorporate some of these ideas in the marketing plan for your coaching business.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Coaching Tips | Use natural light by positioning yourself near windows during daytime. Enhance videos with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a free session or a small gift as a thank-you. |
| User-Generated Content | Encourage clients to share their progress photos or stories by offering a monthly raffle for those who tag your coaching business on Instagram. |
| DIY Workout Videos | Film short, simple workout routines using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily routine or introduce your team during slow hours. |
| Daily Motivation Posts | Design simple, eye-catching graphics for daily motivational quotes using free tools like Canva. Include a brief description and an inspiring photo. |
| Coach Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your coaching space. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their fitness goals or suggestions for new programs. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their success stories. Take a quick photo and share a short story about their journey with your coaching. |
| Home Workout Photos | Create attractive workout settings using inexpensive items like mats, dumbbells, and props from dollar stores. |
| Wellness Tips | Share eco-friendly practices such as using reusable water bottles or local produce. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of your workout prep, such as setting up equipment or warming up. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free coaching session. Use prizes that are cost-effective like a free consultation. |
| Seasonal Fitness Tips | Highlight seasonal fitness tips and routines using natural light and your smartphone camera. Share the story behind the routine to add interest. |
Copy the tactics of the best coaches in the world!
There are coaches that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for coaches
Investing in high-quality social media content for your coaching business can be a game-changer. Many other coaches might not take this step, giving you a unique opportunity to stand out, capture attention, and build a dedicated client base.
| Content Type | Why It Could Attract a LOT of Clients |
|---|---|
| Live Coaching Sessions | Hosting live or recorded coaching sessions where you address common challenges and provide actionable advice can create a sense of community and attract a global audience. |
| Interactive 360° Office Tours | Offering virtual 360° tours of your coaching space, including your office and meeting areas, can provide a unique behind-the-scenes experience and entice potential clients to book sessions. |
| Exclusive Webinars | Creating buzz with exclusive or seasonal webinars available for a limited time can generate excitement and urgency, attracting new and repeat clients. |
| One-on-One VIP Sessions | Offering exclusive one-on-one VIP coaching sessions where clients receive personalized attention can create a memorable experience and encourage word-of-mouth referrals. |
| AR Goal Visualization | Implementing augmented reality (AR) technology in your coaching materials where clients can visualize their goals in 3D can enhance the coaching experience and attract tech-savvy clients. |
| Themed Coaching Events | Hosting themed coaching events, such as a goal-setting retreat or a stress management workshop, can provide a unique and immersive experience, attracting groups and special occasions. |
| Challenge Contests | Organizing challenge contests (e.g., a 30-day fitness challenge) can create viral moments, attracting competitive individuals and spectators. |
| Collaborative Workshops | Partnering with other local experts or coaches to host workshops can introduce your coaching services to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about your coaching journey, client success stories, or the principles you follow can create an emotional connection with potential clients. |
| Interactive Goal Setting | Allowing clients to choose their goals via social media polls can make them feel involved and eager to achieve the milestones they helped set. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as digital-only resources or sustainable practices in your coaching business, can attract environmentally conscious clients and media attention. |
| Mobile Coaching Sessions | Offering mobile coaching sessions in different locations or at local events can expand your reach and attract new clients who may book regular sessions later. |
| Subscription Service | Offering a subscription service where clients receive monthly coaching tips, resources, and exclusive content can create a loyal client base. |
| Immersive Coaching Workshops | Hosting workshops where clients can learn advanced techniques and strategies from you can attract enthusiasts and create a sense of exclusivity. |
| Flash Mob Coaching Sessions | Organizing flash mob coaching sessions in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for coaches on social media
Don't waste your time and resources on these strategies. We've seen many coaches make these mistakes, and they won't help you stand out from the crowd or attract new clients for your coaching business.
| Content Type | Why It Never Works for Coaches | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your coaching practice appear unoriginal or untrustworthy. | Use real photos of your coaching sessions, client success stories, and personal moments to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, client testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with coaching or personal development confuses followers and dilutes your brand. | Keep your content focused on coaching tips, success stories, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your coaching practice's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your coaching positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on personal growth, community, and your coaching expertise. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your coaching services can bore followers and reduce engagement. | Share user-generated content, collaborate with other professionals, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your coaching practice seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your coaching practice. |
Make your coaching business more profitable
We have studied the strategies of the best coaches in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your coaching business
We understand that as a coach, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than individual coaches like you.
The day-to-day demands of running your coaching business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight budget can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for coaches like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your coaching business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for individual coaches on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your coaching business's visibility online.
With our marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your coaching business could make more money!
Most coaches don't know how to grow their business. Let us teach you the right strategies.
