![Children Games E-Commerce: use SEO so everyone can find you on internet [SEO checklist]](http://onlineyougrow.com/cdn/shop/articles/cov-seo-checklist-8_22af83c9-1e8d-4e4e-be54-523b0ad72a18.png?v=1715867313&width=1100)
SEO isn't just for tech giants and online stores—it's a powerful tool that the best children's toys and games e-commerce sites use strategically to attract customers.
We understand that you're busy managing your online store, and the thought of optimizing your website might feel like another burden.
But here's the deal: you don't need to be an SEO expert or spend a fortune to make it work. Just a few simple steps can significantly improve your online visibility and bring more customers to your site.
To help you out, we have built a free SEO checklist - also, for a full action plan, please check our pack of marketing tactics and strategies for e-commerce toy stores.
Get the SEO checklist made for toys shop owners
The best toys shops rank first on Google. Here is a free tool to to get you started.
What is SEO for toys shops exactly?
Simply put, SEO is all about making your children's toys and games e-commerce site more attractive to search engines like Google.
When someone searches for "best educational toys for toddlers" or "fun board games for family night," SEO helps your site show up in the results. The goal is to get your website higher up on the search results page so more people can find and shop from your store.
Why is SEO Important for E-commerce Sites?
SEO is incredibly important for e-commerce sites, and here’s why:
- Increased Online Visibility:
The higher your website ranks on search engines, the more people will see it. This means more potential customers discovering your toys and games online, especially when they're looking for gifts or new playtime ideas.
- Higher Rankings on Search Engines:
Most people don’t look past the first page of search results. By optimizing your site, you can climb those rankings and beat out the competition. Imagine someone searching for "top-rated educational toys" and finding your store right at the top!
- Attracting More Targeted Customers:
SEO isn't just about getting anyone to your site—it's about getting the right people. By focusing on relevant keywords, you ensure that when someone searches for specific toys or games, your store pops up. This means more sales and happier customers.
Key Components of SEO
Now, let’s break down the main parts of SEO specifically for your e-commerce site:
On-Page SEO
This involves making sure the content on your website is optimized. It includes things like:
- Keywords:
Using the words and phrases people are searching for in your titles, descriptions, and content. For example, if you sell STEM toys, make sure you use phrases like "best STEM toys" or "educational STEM kits" on your site.
- Content Quality:
Providing useful, engaging, and fresh content about your products. Share detailed product descriptions, customer reviews, and blog posts about the benefits of your toys and games.
- Meta Tags:
Using meta titles and descriptions that are relevant and appealing to searchers. For instance, a meta description for your homepage could be "Discover the best educational toys and games at [Your Store Name], your go-to online shop for fun and learning."
Off-Page SEO
This focuses on actions taken outside your website to impact your rankings:
- Backlinks:
Getting other reputable websites to link to your site, which signals to search engines that your site is trustworthy and relevant. This could be from parenting blogs, educational websites, or toy review sites.
- Social Media:
Being active on social media with your store’s page can drive traffic to your site and improve your online presence. Share new product launches, customer testimonials, and fun playtime ideas to engage with your audience.
Technical SEO
This ensures your website meets the technical requirements of search engines:
- Site Speed:
Making sure your website loads quickly. No one likes to wait, especially parents looking for the perfect toy for their child!
- Mobile-Friendliness:
Ensuring your site looks and works well on mobile devices. Many people shop for toys and games on their phones while on the go.
- Secure Website (HTTPS):
Having a secure website that users (and search engines) can trust. This is especially important if you have an online checkout system.
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We have studied the strategies of the best toys shops in the world. Replicate them now!
Which keywords should you target for your children toys and games e-commerce store?
Children's toys and games e-commerce site owners, like you, must target specific keywords in SEO because it helps your website appear in search results when potential customers look for the types of toys or games you offer. This increases the chances that people will find and purchase from your online store.
For example, if you specialize in educational toys, targeting keywords like "best educational toys" or "STEM toys for kids" helps attract customers searching for those terms. This makes it easier for parents and gift-givers interested in educational toys to find your e-commerce site online.
Here are some keyword ideas for you. If you want a more developed strategy with actionable steps, go check out our strategy pack for e-commerce site owners.
| Keyword | Competitiveness Level | Tips and Initiatives |
|---|---|---|
| Best educational toys for kids | High | Optimize your website with high-quality images of toys, gather customer reviews, list on parenting directories, and use targeted SEO strategies. |
| Where to buy STEM toys | Medium | Create blog posts or pages on your website highlighting your best STEM toys, use keywords naturally in content, and engage with parenting bloggers. |
| Top-rated toys for toddlers | Medium | Use beautiful imagery of your toys, gather positive customer reviews, and ensure your Google My Business profile is complete. |
| Best board games for family night | Medium | Feature specific board games prominently on your website, use local SEO tactics, and promote game nights on social media. |
| Popular action figures for kids | High | Highlight unique aspects of your action figures, create SEO-friendly content about your products, and engage with the online toy community. |
| Affordable toys for kids | Low | Highlight affordable options and specials on your website, use keywords related to value, and promote deals on social media. |
| Where to find educational games | Medium | Use local SEO strategies, create content around popular educational games, and ensure your website is optimized for mobile users searching nearby. |
| Popular toys for preschoolers | Medium | Use social media to share popular toy items, engage with parenting influencers, and gather customer testimonials to build credibility. |
| Best toys for family bonding | Low | Create family-friendly content, highlight toys that promote family bonding on your website, and host family-themed events to generate buzz. |
What really matters when you do SEO for a children's toys and games e-commerce site
Actually, we think that SEO often follows the 80/20 rule, meaning that 80% of your results come from 20% of your efforts. For children's toys and games e-commerce site owners, like you, this means it's crucial to focus on the right strategies to maximize impact without feeling overwhelmed.
| Action / Initiative | Why It Matters / How It Helps Bring New Customers |
|---|---|
| Optimize Google My Business profile | Ensures your e-commerce site appears in local search results, provides essential information (hours, contact details, product categories), and collects reviews to build trust. |
| Gather and respond to online reviews | Positive reviews build credibility and trust. Responding to reviews shows you value customer feedback, encouraging more people to shop with you. |
| Create high-quality content with targeted keywords | Helps your website rank higher in search results for relevant queries, attracting customers looking for specific toys or games. |
| Optimize for local SEO | Ensures your e-commerce site shows up in local searches (e.g., "toy stores near me"), driving traffic from nearby potential customers. |
| Ensure website is mobile-friendly | Most users search for products on their phones. A mobile-friendly site provides a better user experience, leading to higher engagement and conversions. |
| Use high-quality images of toys and games | Attractive photos entice potential customers, showcasing your products, which can significantly influence their decision to purchase. |
| Include detailed product descriptions with keywords | Allows search engines to index your products, helping you appear in searches for specific toys or games, and makes it easy for customers to understand what you offer. |
| List your e-commerce site on local directories | Increases your online presence and backlinks, improving your search engine ranking and making it easier for customers to find you. |
| Engage with local parenting bloggers and influencers | Generates buzz and word-of-mouth, reaching a wider audience and attracting customers who trust these local voices. |
| Promote special offers and discounts | Creates a sense of urgency and excitement, encouraging potential customers to make a purchase for unique deals. |
| Utilize social media to share updates and engage with customers | Builds a community around your brand, keeps customers informed about new products, and drives traffic to your website. |
| Ensure accurate and consistent NAP (Name, Address, Phone) information across all platforms | Prevents confusion, helps search engines trust your business information, and improves your local SEO ranking. |
| Offer easy online ordering and shipping options | Makes it convenient for customers to purchase toys and games, leading to increased sales and customer satisfaction. |
| Create blog posts about your toys and games | Attracts visitors to your site through informative and engaging content, improving SEO and showcasing what makes your products unique. |
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What is always useless when you do SEO for a children's toys and games e-commerce site
We have studied a lot of children's toys and games e-commerce sites when we built our strategy pack and we saw a lot of SEO-related initiatives that don't help attract new customers. We explain here why they might be a waste of time or even counterproductive.
| Action / Initiative | Why It Doesn't Matter / How It Doesn't Help Bring New Customers |
|---|---|
| Using meta keyword tags | Search engines no longer use meta keyword tags to rank pages, so focusing on them doesn't improve SEO for your toy store. |
| Keyword stuffing in product descriptions | Overusing keywords in product descriptions makes them hard to read and can be penalized by search engines, turning away potential customers. |
| Paying for backlinks from unrelated websites | Backlinks from non-toy related or low-quality websites don't improve your SEO and can even hurt your ranking if considered spammy by search engines. |
| Using exact match domains like besttoysforkids.com | Having an exact match domain has minimal impact on SEO and can appear spammy, especially if it doesn't reflect your brand well. |
| Creating multiple pages for the same product | Duplicate content confuses search engines and can dilute your SEO efforts. Focus on one high-quality page for each unique product or topic. |
| Using Flash for product or checkout pages | Flash is outdated, not supported by many devices, and negatively impacts SEO. Modern alternatives like HTML5 should be used instead. |
| Focusing only on desktop optimization | Many customers search for toys on mobile devices. Ignoring mobile optimization leads to poor user experience and lower search rankings. |
| Using automated link-building tools | These tools often create low-quality or spammy links that can be penalized by search engines, hurting your toy store's SEO efforts. |
| Ignoring structured data for products | Structured data helps search engines understand your products better. Ignoring it means missing out on potential SEO benefits like rich snippets. |
| Not updating your product listings regularly | Outdated product information can frustrate customers and harm your SEO. Regular updates keep content relevant and maintain search rankings. |
| Using irrelevant stock photos on your site | Low-quality or irrelevant images can negatively impact user experience and SEO. Use high-quality photos of your actual toys and games. |
| Over-optimizing anchor text in links | Using exact match keywords for every link appears unnatural and can be penalized by search engines. Use varied, natural anchor text instead. |
| Ignoring page load speed for your website | Slow-loading pages frustrate users and can lead to higher bounce rates, negatively impacting your toy store's SEO. Ensure your site loads quickly. |
| Using too many ads above the fold on your homepage | Too many ads at the top of the page can be off-putting for users and may be penalized by search engines, impacting your SEO negatively. |
Should you pay someone for the SEO of your children toys and games e-commerce store?
Well, let's be honest. Here’s the thing: SEO can get pretty complex, and having some support can really make a difference. Imagine trying to juggle running your e-commerce site, managing inventory, keeping customers happy, and then on top of that, diving into the world of search engine optimization. It’s a lot, right?
Having someone handle your SEO means you can focus on what you do best—running your children's toys and games business. SEO experts know the ins and outs of getting your website to rank higher on search engines. They stay updated on the latest trends and algorithms, which means your site will be optimized correctly and consistently. This can lead to more people finding your online store, and ultimately, more customers purchasing your toys and games.
- But here’s the kicker: there are a lot of low-hanging fruits in SEO that you can tackle on your own, even if you don’t know much about it.
You will find a lot of low-hanging fruits that cost nothing, are quick to implement, and will make your e-commerce site much more visible in strategy pack for e-commerce owners.
Simple actions like optimizing your Google My Business profile, ensuring your website is mobile-friendly, and using relevant keywords can significantly improve your online presence. These tasks don't require deep technical knowledge but can make a big impact.
So, should you increase the marketing budget of your e-commerce site and pay someone to manage your SEO? If you can do it, it’s a worthwhile investment. But don't underestimate what you can achieve on your own. Start with the basics, see the results, and then decide if you need more specialized help.
Make your children toys and games e-commerce store more profitable
We have studied the strategies of the best toys shops in the world. All their tactics are explained in our pack!
Useful tools toys shop owners can use for their SEO
Here are some essential tools that our team has collected and listed, to help you improve your children's toys and games e-commerce site's online presence and SEO.
| Tool | How It's Useful |
|---|---|
| Google My Business | Ensures your e-commerce site appears in local search results and Google Maps, provides essential information (hours, location, contact details), and collects customer reviews. |
| SEMrush | Helps identify the best keywords for your toys and games, analyze competitors, and track your search rankings. Provides insights to improve your content and visibility. |
| Yext | Manages your e-commerce site's listings across multiple directories, ensuring consistent NAP (Name, Address, Phone) information to boost local SEO. |
| Google Search Console | Monitors your website's performance, identifies issues, and provides data on search traffic and keywords to optimize your SEO strategy. |
| Yelp | Collects customer reviews and ratings, which improve your e-commerce site's online reputation and visibility in local search results. |
| BrightLocal | Offers tools for local SEO audits, citation building, and review management, helping your e-commerce site improve its local search presence. |
| Moz | Provides keyword research, link building, and site audit tools to enhance your e-commerce site's SEO efforts and improve search engine rankings. |
| Ahrefs | Analyzes your e-commerce site's backlink profile, identifies top-performing content, and tracks keyword rankings to boost your SEO strategy. |
| Screaming Frog SEO Spider | Crawls your e-commerce site to identify technical SEO issues, such as broken links and duplicate content, helping improve site health and rankings. |
| AnswerThePublic | Generates content ideas by showing what people are searching for related to children's toys and games, helping you create relevant and engaging blog posts and pages. |
| Canva | Helps create visually appealing social media posts and graphics for your website, which can improve user engagement and indirectly boost SEO. |
| Hotjar | Provides insights into user behavior on your e-commerce site through heatmaps and session recordings, helping you optimize user experience and reduce bounce rates. |
Copy the SEO tactics of the best toys shop owners
We understand why many children's toys and games e-commerce site owners might shy away from SEO and marketing.
Running an online store is already a full-time job, and the concept of SEO can seem vague and foreign. The terminology can be confusing, and it often feels like marketing is a luxury only big corporations can afford.
Plus, there's the constant worry about costs and whether any marketing efforts will actually pay off. We get that you prefer to focus on immediate, tangible improvements to your e-commerce site rather than dive into something that seems complicated and uncertain. No need to deteriorate your e-commerce budget here.
That's why we've created a "marketing pack" specifically for children's toys and games e-commerce site owners like you.
Our pack is designed to address all these concerns head-on. It includes easy-to-follow guides that break down SEO and marketing into simple steps, so you don't need to be a tech expert to understand. We offer cost-effective strategies that fit within tight budgets, and our step-by-step plans ensure that you can implement a good marketing strategy for your e-commerce site without feeling overwhelmed.
Plus, we've included real-life examples and tips that have worked for other small e-commerce sites, so you can see the tangible benefits before you even start.
Our goal is to make marketing accessible and practical, helping your online store thrive without adding extra stress to your already busy life.
Your children toys and games e-commerce store could make more money!
Most toys shop owners don't know how to grow their business. Let us teach you the right strategies.
