![Children Games E-Commerce: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-8_969e4592-e765-42db-ac75-791e8432eced.png?v=1715865503&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best children's toys and games e-commerce sites use strategically to attract customers.
We know you're busy managing your online store and the thought of handling social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new customers to your site.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for e-commerce store owners.
Get the content idea list made for toys shop owners
A lot of toys shops manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a children's toys and games e-commerce site
We have studied dozens of children's toys and games e-commerce sites when building strategy pack for toy stores - here is what seems to always work.
| Content Type | Why It Works to Get New Customers for Your Toy Store |
|---|---|
| High-Quality Product Photos | Visually appealing images of toys and games can capture the attention of both children and parents, encouraging them to make a purchase. |
| Unboxing Videos | Showcasing the unboxing experience of toys builds excitement and curiosity, making potential customers eager to buy and experience it themselves. |
| Customer Reviews | Positive reviews and testimonials from real customers provide social proof and encourage others to trust and buy from your store. |
| Special Offers and Discounts | Announcing limited-time offers, discounts, and sales can attract new customers looking for great deals on toys and games. |
| User-Generated Content | Sharing photos and videos created by customers (kids playing with toys) engages the community and adds authenticity to your brand. |
| Collaborations with Influencers | Partnering with popular parenting bloggers or kid influencers can introduce your store to a broader audience. |
| New Product Announcements | Promoting the launch of new toys and games can attract customers who are always on the lookout for the latest and greatest products. |
| Seasonal and Holiday Posts | Highlighting seasonal toys or holiday-themed games can attract customers looking for special gifts during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to visit your site. |
| DIY Craft Ideas | Sharing craft ideas and activities that can be done with your toys can intrigue parents and motivate them to purchase the necessary items. |
| Daily Deals Updates | Regularly updating followers with daily deals keeps your store top-of-mind and encourages spontaneous purchases. |
| Behind-the-Scenes Staff Stories | Featuring stories about the team members creates a personal connection and humanizes your brand. |
| Educational Tips | Sharing tips on how to use toys for educational purposes can engage parents who are looking for learning opportunities for their children. |
| Sustainability Initiatives | Highlighting eco-friendly toys or sustainable practices appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular customers and their kids creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some toys shops make 5x more profit than you!
We have studied the strategies of the best toys shops in the world. Replicate them now!
How can toys shop owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your toys and games are essential.
Kids and parents shop with their eyes first. Make sure the lighting is good, the toys look vibrant, and the presentation is engaging.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. Parents appreciate interaction and it makes them feel valued. Don’t just be another “generic” e-commerce site.
Show the real side of your business. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, new arrivals, or seasonal toys. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your brand “image” and what your audience likes.
If you have a low budget to conduct marketing for your e-commerce site, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for e-commerce owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your e-commerce site. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for toys shops on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for children's toys and games e-commerce sites, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing plan of your e-commerce site.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Toy Photos | Use natural light by positioning toys near windows during daytime. Enhance photos with free apps like Snapseed or VSCO. |
| Customer Testimonials | Ask satisfied parents to leave a quick video testimonial on their phone. Offer a small discount on their next purchase as a thank-you. |
| User-Generated Content | Encourage customers to share photos of their children playing with your toys by offering a monthly raffle for those who tag your store on Instagram. |
| DIY Toy Unboxing Videos | Film short, simple unboxing videos of your popular toys using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your warehouse or introduce the team during slow hours. |
| Daily Deal Posts | Design simple, eye-catching graphics for daily deals using free tools like Canva. Include a brief description and a captivating photo. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your workspace. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite toys or suggestions for new products. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite toys. Take a quick photo and share a short story about their experience with your products. |
| Homemade Toy Photos | Create attractive play settings using inexpensive items like colorful mats, props, and backdrops from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using recyclable packaging or sourcing sustainable materials. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the packaging process or quality checks. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free toy. Use prizes that are cost-effective like a small toy or accessory. |
| Seasonal Toy Posts | Highlight seasonal toys and games using natural light and your smartphone camera. Share the story behind the toy to add interest. |
Copy the tactics of the best toys shops in the world!
There are toys shops that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for toys shops
Investing in high-quality social media content for your children's toys and games e-commerce site can be a game-changer. Many competitors might not put in the effort, giving you a golden opportunity to stand out, capture attention, and build a loyal customer base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Unboxing Videos | Creating engaging unboxing videos of your latest toys can generate excitement and anticipation, attracting both kids and parents eager to see what's new. |
| Interactive Toy Demos | Hosting live or recorded toy demonstrations where you showcase how to play with the toys can provide a hands-on feel and entice viewers to make a purchase. |
| Limited Edition Releases | Offering limited edition or seasonal toys can create a sense of urgency and exclusivity, encouraging quick purchases and repeat visits to your site. |
| Virtual Playdates | Organizing virtual playdates where kids can interact and play games together using your toys can foster a sense of community and increase brand loyalty. |
| AR Toy Previews | Implementing augmented reality (AR) technology to allow customers to see 3D representations of toys can enhance the shopping experience and attract tech-savvy families. |
| Themed Toy Events | Hosting themed toy events, such as a superhero day or a princess tea party, can provide a unique and immersive experience, attracting groups and special occasions. |
| Toy Design Contests | Organizing toy design contests where kids can submit their own toy ideas can create viral moments and engage both children and parents in a fun, creative way. |
| Collaborative Toy Launches | Partnering with popular toy brands or influencers to launch new toys can introduce your site to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing stories about the inspiration behind your toys, the designers, or the manufacturing process can create an emotional connection with customers. |
| Interactive Polls and Quizzes | Using social media polls and quizzes to let customers choose new toy features or themes can make them feel involved and eager to see the final product. |
| Eco-Friendly Toys | Promoting eco-friendly toys made from sustainable materials can attract environmentally conscious consumers and generate positive media attention. |
| Pop-Up Toy Shops | Setting up pop-up toy shops in different locations or at local events can expand your reach and attract new customers who may visit your online store later. |
| Subscription Boxes | Offering a subscription service where customers receive monthly boxes of curated toys can create a loyal customer base and provide a steady revenue stream. |
| DIY Toy Workshops | Hosting workshops where kids can create their own toys can attract families looking for interactive and educational activities. |
| Surprise Toy Drops | Organizing surprise toy drops with limited availability can create viral content and attract adventurous shoppers looking for unique finds. |
Content that never works well for toys shops on social media
Don't waste your time and resources on these strategies. We've seen many e-commerce sites for children's toys and games make these mistakes, and they won't help you stand out from the competition or attract new customers to your online store.
| Content Type | Why It Never Works for Toy Stores | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your store appear unoriginal or untrustworthy. | Use real photos of your toys, games, and happy children playing with them to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, customer reviews, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with toys or games confuses followers and dilutes your brand. | Keep your content focused on your products, playtime ideas, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your store's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your toys and games positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on play, creativity, and your store's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your store can bore followers and reduce engagement. | Share user-generated content, collaborate with parenting bloggers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your store seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your store. |
Make your children toys and games e-commerce store more profitable
We have studied the strategies of the best toys shops in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your children toys and games e-commerce store
We understand that as the owner of a children's toys and games e-commerce site, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running an e-commerce site are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for children's toys and games e-commerce sites like yours.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your e-commerce site. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small e-commerce businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your site's visibility online.
With our marketing pack, you can invest in your e-commerce site's growth without feeling overwhelmed or uncertain.
Your children toys and games e-commerce store could make more money!
Most toys shop owners don't know how to grow their business. Let us teach you the right strategies.
