![Board Game Store: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-1_3530298d-36cb-4fce-94e9-10000fcde501.png?v=1715865626&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best board game stores in the world use strategically to attract customers.
We know you're busy running your store and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new customers through your doors.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for board game store owners.
Get the content idea list made for board game store owners
A lot of board game stores manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a board game store
We have studied dozens of board game stores’ social media accounts when building our strategy pack for board game stores - here is what seems to always work.
| Content Type | Why It Works to Get New Customers in Your Board Game Store |
|---|---|
| High-Quality Game Photos | Visually appealing images of board games can spark interest and excitement, encouraging potential customers to visit the store. |
| Behind-the-Scenes Videos | Showcasing the store setup, game unboxings, and staff recommendations builds trust and creates a connection with the audience. |
| Customer Testimonials | Positive reviews and testimonials from real customers provide social proof and encourage others to visit the store. |
| Specials and Promotions | Announcing limited-time offers, discounts, and bundle deals can attract new customers looking for great deals on games. |
| User-Generated Content | Sharing content created by customers (photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or gaming groups can introduce the store to a broader, local audience. |
| Event Announcements | Promoting upcoming game nights, tournaments, or special events can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal games or holiday-themed events can attract customers looking for special gaming options during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to visit. |
| Game Reviews | Sharing reviews of popular or new board games can intrigue enthusiasts and motivate them to visit the store to purchase or try the game. |
| Daily Specials Updates | Regularly updating followers with daily specials or new arrivals keeps the store top-of-mind and encourages spontaneous visits. |
| Behind-the-Scenes Staff Stories | Featuring stories about the staff members creates a personal connection and humanizes the brand. |
| Game Tips and Strategies | Sharing tips and strategies for popular games can engage followers who are gaming enthusiasts and looking to improve their skills. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly games appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular customers creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some board game stores make 5x more profit than you!
We have studied the strategies of the best board game stores in the world. Replicate them now!
How can board game store owners make great content on social media?
What to Prioritise
You probably know it already, but high-quality photos and videos of your board games are essential.
People are drawn to visually appealing games. Make sure the lighting is good, the games look exciting, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your board game store. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, events, or new game releases. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
An example of our marketing pack for board game store owners
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your board game store “image” and what your audience likes.
If you have a low budget to conduct marketing for your board game store, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for board game store owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your board game store. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for board game stores on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for board game stores, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing plan of your board game store.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Game Photos | Use natural light by positioning games near windows during daytime. Enhance photos with free apps like Snapseed or VSCO. |
| Customer Testimonials | Ask satisfied customers to leave a quick video testimonial on their phone. Offer a small discount or a free game accessory as a thank-you. |
| User-Generated Content | Encourage customers to share their game night photos by offering a monthly raffle for those who tag your store on Instagram. |
| Game Tutorial Videos | Film short, simple tutorials of popular games using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your store setup or introduce the team during slow hours. |
| New Arrival Posts | Design simple, eye-catching graphics for new game arrivals using free tools like Canva. Include a brief description and a captivating photo. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about their favorite games. Use your smartphone and a natural setting in the store. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite games or suggestions for new stock. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite games. Take a quick photo and share a short story about their experience at your store. |
| Game Night Photos | Create attractive table settings using inexpensive items like tablecloths, napkins, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as recycling game components or using sustainable packaging. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the store setup, such as unboxing new games or organizing shelves. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free game. Use prizes that are cost-effective like a game accessory. |
| Seasonal Game Posts | Highlight seasonal games or themes using natural light and your smartphone camera. Share the story behind the game to add interest. |
Copy the tactics of the best board game stores in the world!
There are board game stores that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for board game stores
Investing in top-notch social media content for your board game store might be worth it because many other stores won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal community of gamers.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Live Game Demos | Hosting live or recorded game demos where you explain and play popular board games can create a sense of community and attract a global audience of gamers. |
| Interactive 360° Store Tours | Offering virtual 360° tours of your store, including game sections and play areas, can provide a unique behind-the-scenes experience and entice people to visit in person. |
| Limited Edition Game Releases | Creating buzz with limited edition or exclusive game releases available for a short time can generate excitement and urgency, attracting new and repeat customers. |
| Game Night Events | Hosting exclusive game night events where customers can play new or popular games with others can create memorable experiences and word-of-mouth. |
| AR Game Previews | Implementing augmented reality (AR) technology in your store where customers can see 3D representations of games can enhance the shopping experience and attract tech-savvy customers. |
| Themed Game Nights | Hosting themed game nights, such as a fantasy RPG night or a classic board game evening, can provide a unique and immersive experience, attracting groups and special occasions. |
| Game Challenge Contests | Organizing game challenge contests (e.g., a speed run of a complex game) can create viral moments, attracting competitive gamers and spectators. |
| Collaborative Pop-Up Events | Partnering with other local stores or game designers to host pop-up events can introduce your store to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of popular games, the designers behind them, or the personal journey of your store can create an emotional connection with customers. |
| Interactive Game Selection | Allowing customers to vote on which games to feature in your store via social media polls can make them feel involved and eager to try the games they helped choose. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as sustainable game production or recycling programs, can attract environmentally conscious consumers and media attention. |
| Mobile Game Pop-Ups | Operating a mobile game store in different locations or at local events can expand your reach and attract new customers who may visit your main store later. |
| Game Subscription Service | Offering a subscription service where customers receive monthly game recommendations and exclusive content can create a loyal customer base. |
| Immersive Game Workshops | Hosting workshops where customers can learn advanced game strategies or design their own games can attract enthusiasts and create a sense of exclusivity. |
| Flash Mob Game Events | Organizing flash mob game events in unexpected locations can create viral content and attract adventurous gamers looking for unique experiences. |
Content that never works well for board game stores on social media
Don't waste your time and resources on these ideas. We've seen many board game store owners make these mistakes, and they won't help you stand out from the crowd or bring in new customers to your store.
| Content Type | Why It Never Works for Board Game Stores | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the store appear unoriginal or untrustworthy. | Use real photos of your game nights, staff, and store to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like game tutorials, customer reviews, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with board games or the store confuses followers and dilutes your brand. | Keep your content focused on board games, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your store's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your store positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on games, community, and your store's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your store can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your store seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your store. |
Make your board game store more profitable
We have studied the strategies of the best board game stores in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your board game store
We understand that as a board game store owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a board game store are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for board game store owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your board game store. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small board game stores on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your store's visibility online.
With our marketing pack, you can invest in your board game store's growth without feeling overwhelmed or uncertain.
Your board game store could make more money!
Most board game store owners don't know how to grow their business. Let us teach you the right strategies.
