Get a comprehensive marketing plan for your board game store

You are probably very good at curating niche board games and managing in-store game nights, but you might need help promoting your board game store.

Our team studied your industry and assembled a "marketing pack". It's thorough, easy to follow and easy to put into practice.
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Your weekly report is ready$24,400 revenue last week. Congrat's!
200+ pages
in 6 documents
100% tailored to
board game stores
We can review
your marketing for free

OUR MARKETING PACK

Why we think you will like it

We know you don't want generic, AI-generated, superficial, and non-actionable advice.
Good news, that's not what we do.

It's made for board game store owners, and no one else

There is a lot of free marketing advice on the internet, but is it really helpful?

Many strategies out there will never work for you. Take running TikTok challenges or cold-calling potential customers—they are typical tactics, but they just don't make sense for you.

You have a board game store. You don't want to "create a community-driven retail experience" or "leverage gamification to enhance brand loyalty". You want to have every game sold, every group ready for their next game night, and every table filled with excited players. That's your marketing goal. Nothing else matters.

How do you draw gamers to your store, even if it's not right around the corner? What’s the best way to showcase rare and exciting board games? How do you make your store the top choice for game nights and gaming events? How do you keep people coming back for the latest game releases and expansions?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.

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Count on us to be there for you

When you purchase our marketing pack, you also get access to our dedicated team.

As you go through the materials, if you need further explanation or feel there's a challenge you have that isn't fully addressed, just reach out. We'll provide additional insights, strategies, and examples—at no extra cost.

If you'd like a fresh perspective on your current marketing efforts, whether it’s your Facebook account, website, or anything else, we're happy to offer a free audit.

Your questions and feedback are actually really valuable to us. They help us understand your needs better and improve our resources.

So, please, don't hesitate to speak to us after you've received your marketing pack.

See you in a bit!

OUR PACK

More than 300 hours of research, condensed in 6 documents

Also, when you buy our pack, you gain exclusive access to our team of experts. Have a specific question? Feel free to ask. We're here to provide you with the answers you need.

GUIDE

WEBSITE STRATEGIES

How can your board game store rank first in search results for "best board game stores for [type of game]"? What should your homepage highlight? Where should the "Shop Now" button be placed? What convinces customers to choose your store? What mistakes should you avoid?

This guide will provide you with clear answers to improve your website and attract more customers.

GUIDE

FACEBOOK STRATEGIES

How can I ensure my board game store shows up on Facebook when users are engaging with board game or hobby content? What types of board game content does Facebook’s algorithm promote more—game reviews, how-to-play videos, infographics, or community event posts? How can I attract gamers from nearby neighborhoods who don’t know about my store? What 20% of my Facebook efforts will yield 80% of new sales?

This document covers everything you need to know.

GUIDE

INSTAGRAM STRATEGIES

Who and where are the primary clients of a board game store on Instagram? What content do they engage with the most—game reviews? Gameplay tips? Reels showcasing game nights? IG stories with customer reviews? How can I grow to 50k followers, with most of them being local?

From the initial setup of your profile to the moment you get new customers everyday in your DMs, this document will be your go-to guide.

GUIDE

TIKTOK STRATEGIES

If I post a video about our board game store on TikTok, how can I make sure it appears in the feed of local people who love board games and are looking for new additions to their collection? Once they see it, how can I encourage most of them to click on my profile and check out our offerings? Additionally, how can I ensure this process repeats every day without wasting time?

We will answer all these questions. TikTok is still a fresh platform, and your competitors likely aren't using it yet— it's an opportunity to take. This guide shows you how to get ahead.

GUIDE

GOOGLE ADS STRATEGIES

If families or board game enthusiasts in my city are searching for board games on Google, how can I make sure my store shows up first? How do I reach similar demographics in neighboring cities? And how can I transform a Google search into a sale of board games?

At first glance, Google Ads seems complicated, but you don't need to master everything. We'll teach you just enough to get your business to the top of Google search results.
GUIDE

EMAIL STRATEGIES

Where should I collect emails from potential customers on my board game store’s website? How do I convert them from prospects to buyers? What should I write to encourage them to visit our store and explore our selection of board games? How can I create an email sequence once and have it automatically sent to anyone who provides their email?

Email marketing is easy to set up in just a few hours and can effectively turn interest into revenue. We'll guide you through it.

The best investment you can make for your board game store

Hiring a marketing consultant will cost you thousands of dollars. Learning everything by yourself will take you months. Why not saving a lot of time and money? Get our pack, read it, and start making more $$$ with your store.

Pack Pro

$49

One-time payment
  • Website Strategies (45 pages)

Use the code LETSGROW for a 10% discount

Pack Pro +

$79

One-time payment
  • Website Strategies (45 pages)

    • Facebook Strategies (41 pages)

Use the code LETSGROW for a 10% discount

Pack Pro ++

$99

One-time payment
  • Website Strategies (45 pages)

    • Facebook Strategies (41 pages)

      • Instagram Strategies (43 pages)

        • Tiktok Strategies (34 pages)

          • Google Ads Strategies (22 pages)

            • Email Strategies (16 pages)

              • You can ask any questions to the expert who made the pack

Use the code LETSGROW for a 10% discount

Questions? Email us at team@onlineyougrow.com