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You're a blockchain entrepreneur. Let us ask you a question - are you effectively engaging potential clients and partners with your social media content?
We are asking this question because we've seen many blockchain firms struggle with the challenge of planning impactful social media strategies.
That's why we've developed a free social media planner template, tailored to blockchain consulting firms. This tool will help you streamline the process, showing you how to engage your audience with every post.
Also, if you want to elevate your firm's visibility with the right tactics and strategies, check out our Blockchain Marketing Pack.
Read on to discover how to leverage this tool to enhance your firm's online presence and ensure every post contributes directly to your success.
What social media platforms are best for promoting a blockchain consulting firm?
Contrary to popular belief, not all social media platforms are relevant for your blockchain consulting firm's marketing strategy.
This is mainly due to varying user demographics, content formats, and engagement dynamics. For example, platforms like Instagram, primarily used for visual content and lifestyle posts, offer little value for blockchain consulting firms aiming to attract professional clients and engage with industry leaders on a technical level.
Actually, as a blockchain consultant, you have to strategically select platforms focusing on those that enable professional networking, thought leadership, and industry-specific discussions, such as LinkedIn, Twitter, and Medium. We have made it easy for you to understand with the table below.
Finally, please note that we have included specific guides for every relevant platform in our pack for blockchain consultants who want to grow their business.
The best social media platforms for a blockchain consulting firm
| Social Media Platform | Relevancy Level for a Blockchain Consulting Firm | Detailed Explanation |
|---|---|---|
| High | LinkedIn's professional networking environment is ideal for sharing industry insights, connecting with potential clients, and establishing thought leadership through articles and posts. | |
| High | With its real-time updates and active tech community, Twitter allows blockchain consultants to engage in industry discussions, share news, and connect with influencers and potential clients. | |
| Medium | Medium-High | Medium's long-form content format is perfect for publishing in-depth articles, case studies, and whitepapers, helping to establish authority and attract a knowledgeable audience. |
| Medium | While Facebook can be used for community building and sharing updates, its general audience and less professional focus make it less effective for specialized B2B engagement. | |
| Low | Instagram’s visual-centric format and lifestyle focus make it less relevant for blockchain consulting firms aiming to share technical content and engage with a professional audience. | |
| Medium | Reddit's niche communities and forums can be useful for engaging with tech-savvy audiences and participating in detailed discussions, but it requires careful navigation to avoid negative feedback. | |
| YouTube | Medium-High | YouTube is valuable for sharing detailed tutorials, webinars, and case studies, helping to build credibility and reach a global audience interested in blockchain technology. |
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How to get started on social media for your blockchain consulting firm?
Setting up and managing a social media account for your blockchain consulting firm is something you can definitely do by yourself, and in many cases, it's advisable to start this way.
It’s not as complicated as it might seem, but it does require a bit of strategy and thoughtfulness. We have actually explained everything, for each platform, step-by-step, in our marketing strategy pack for blockchain consulting firms.
Pick the right audience
First, let's talk about identifying your target audience.
This is crucial because your entire social media voice, style, and content will pivot around what appeals to your audience.
Consider your firm’s services, expertise, industry focus, and pricing. Who does it appeal to? Startups, enterprises, tech enthusiasts? Understanding who you're talking to helps tailor your message.
Set up your profile the right way
When setting up your profile, ensure your firm’s social media bio includes essential elements that instantly inform and attract potential clients.
This includes the type of blockchain services you offer, your location (if applicable), operating hours, and something unique about your firm, like “Pioneers in blockchain solutions since 2015” or “Experts in DeFi and smart contracts.” Including a link to your case studies, whitepapers, or your website is also crucial.
Does it take a lot of time?
Now, is it time-consuming? Initially, setting up your account and learning the ropes can take some time.
However, once you get into the rhythm of things, maintaining your social media presence becomes part of your daily routine, not unlike checking your email.
Should you hire someone to do it for you?
Regarding whether you need to hire someone, it depends on your comfort level with social media and the amount of time you can dedicate. Starting by yourself is a great way to understand what works for your business.
Down the line, if your business grows or if you find it too time-consuming, hiring a professional with experience in social media management for blockchain consulting firms might be a good investment.
7-day social media calendar for a blockchain consulting firm
Now, let's summarize the actions you need to take in the first week of setting up and getting started with your firm's social media (if you need a more detailed and in-depth calendar, spanning over 30 days, please check our marketing strategy pack for blockchain consulting firms.
| Day Number | Actions | How to Do It Well |
|---|---|---|
| 1 | Choose the right platforms | Pick platforms where your target audience is most active. Usually, LinkedIn and Twitter are key. |
| 2 | Set up your profiles | Use high-quality images for your profile and cover photos. Fill in all the bio details comprehensively. |
| 3 | Identify your target audience | Think about who your firm appeals to and tailor your content to match their interests. |
| 4 | Plan your content | Draft a content calendar with a mix of promotional, informative, and engaging posts. |
| 5 | Start posting | Begin with introducing your firm, your team, and what makes you special. Keep it light and engaging. |
| 6 | Engage with your audience | Respond to comments, messages, and mentions. Engagement is key to building a community. |
| 7 | Analyze and adjust | Look at what posts are doing well and which aren’t. Adjust your strategy accordingly. |
What are the best strategies to increase the followers of your blockchain consulting firm organically?
Here is a table of 12 highly effective and innovative content strategies a blockchain consulting firm can use on social media to organically grow their audience, along with the types of content that resonate most with their clients and stakeholders.
This table is concise and summarized. For a comprehensive guide, complete with step-by-step actionable tips, and insights derived from real-world case studies of successful blockchain projects, please refer to our blockchain strategy pack.
| Strategy | How to make it so it brings you profit |
|---|---|
| Webinar Series | Host live webinars covering emerging blockchain technologies or case studies. Encourage participation and interaction through Q&A sessions, which can help in building authority and thought leadership in the blockchain space. |
| Insider Updates | Share insights into the latest blockchain developments or internal project updates. This transparency builds trust and keeps your audience informed and engaged with your firm's activities. |
| Client Success Stories | Feature stories of how your consulting has led to successful blockchain integration for clients. Testimonials and case studies can significantly boost credibility and attract new clients. |
| Industry Collaborations | Collaborate with other tech firms or blockchain influencers to co-create content. This can expand your reach and introduce your services to a broader audience. |
| Technology Sneak Peeks | Preview upcoming blockchain technologies or features your firm is working on. Engage your audience by inviting feedback or ideas, making them feel part of your innovation process. |
| Educational Content Series | Create and share educational content that simplifies complex blockchain concepts for your audience. This can help in nurturing leads and establishing your firm as an educational leader in the blockchain sector. |
| Exclusive Client Workshops | Offer exclusive workshops for clients on how to leverage blockchain technology in their specific industries. Share highlights or snippets on social media to showcase your firm's expertise. |
| Interactive Polls and Surveys | Engage with your audience through polls and surveys about blockchain trends or their pain points. This interactive content can provide valuable insights and keep your followers engaged. |
| Technology Deep Dives | Post detailed analyses of specific blockchain technologies or protocols. This type of content can attract a technical audience that values in-depth knowledge. |
| Client Testimonials | Regularly share client feedback and testimonials to highlight the effectiveness of your consulting services. Positive reviews can help in converting prospects into new clients. |
| Green Blockchain Initiatives | If your firm is involved in sustainable blockchain solutions, share your green initiatives. This can attract clients who prioritize environmental considerations in their operations. |
| Time-Limited Consultation Offers | Create urgency with special, limited-time offers on your consulting services, exclusive to your social media followers. This strategy can drive quick decisions and increase client engagement. |
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What are some common social media mistakes to avoid as a blockchain consulting firm?
There are some mistakes blockchain consulting firms might make when using social media. Below is a comprehensive table that outlines specific pitfalls, their potential impacts, detailed descriptions, and recommendations for better strategies.
| Mistake # | Mistake Description | Consequences | What Not to Do | What to Do Instead |
|---|---|---|---|---|
| 1 | Ignoring Client Feedback | Negative impact on reputation and client trust. | Do not overlook comments, questions, or reviews from clients. | Actively respond to both positive and negative feedback promptly, showing that you value client input. |
| 2 | Inconsistent Posting | Loss of audience engagement and visibility. | Avoid posting sporadically or flooding posts in a short time. | Develop a content calendar to maintain a regular posting schedule. |
| 3 | Overly Technical Content | Followers might disengage due to lack of understanding. | Don't make every post overly technical or jargon-heavy. | Balance technical content with simplified explanations, case studies, and industry news. |
| 4 | Not Using High-Quality Visuals | Poor presentation can lead to a negative perception of your firm. | Avoid using low-resolution or irrelevant images and graphics. | Use high-quality, professional visuals to enhance your posts and attract more clients. |
| 5 | Ignoring Industry SEO Practices | Missing out on potential clients searching for blockchain consulting services. | Don't neglect to include industry-specific keywords and hashtags. | Optimize your content with relevant keywords, hashtags, and tag your location to improve visibility to your target audience. |
| 6 | Not Engaging With Other Industry Leaders or Influencers | Missed opportunities for industry engagement and promotion. | Avoid isolating your social media presence from the broader blockchain community. | Collaborate with industry leaders and influencers for cross-promotion and to build a stronger network. |
| 7 | Failing to Highlight What Makes Your Firm Unique | Difficulty in standing out in a competitive market. | Do not rely solely on generic content that could apply to any consulting firm. | Share your firm's unique story, successful projects, or any awards to differentiate yourself from competitors. |
| 8 | Neglecting User-Generated Content | Missing out on authentic promotional content created by your clients. | Don't overlook the power of content created by your clients, such as testimonials and case studies. | Encourage and share user-generated content with proper credits to build community and trust. |
| 9 | Poor Handling of Crisis Situations | Potential viral negative publicity. | Avoid deleting negative comments or responding defensively. | Address the situation transparently and professionally, showing commitment to resolution and improvement. |
| 10 | Lack of Personality in Posts | Failure to connect with your audience on a personal level. | Don't make your social media presence too formal or robotic. | Inject personality into your posts, showing the human side of your business, to foster a stronger connection with your audience. |
| 11 | Not Tracking Analytics | Missing insights into what content performs best. | Avoid the "post and forget" approach. | Use social media analytics tools to track engagement and adjust your strategy based on data-driven insights. |
| 12 | Not Adapting to New Social Media Trends | Falling behind in an ever-evolving digital landscape. | Don't stick rigidly to old strategies or ignore new platforms and features. | Stay informed about new social media trends and features, and experiment with them to see what resonates with your audience. |
How to implement a successful system on social media for your blockchain consulting firm?
When it comes to social media management for blockchain consulting firms, you're looking at a game that's as much about credibility and thought leadership as it is about your services.
Setting up a process for this requires a bit of strategy and a lot of authenticity.
How to track results?
For tracking performance and results, it's all about the analytics. Each social platform offers its own set of tools for this.
For LinkedIn and Twitter, you've got Analytics; for Facebook, there's Insights, and so on. These tools allow you to track engagement rates, follower growth, and the reach of your posts.
The success metrics for blockchain consulting firms specifically can include direct engagement on posts related to your case studies, the number of consultation requests or inquiries received via social media, and user-generated content, like when clients share testimonials about your services. An uptick in these areas typically indicates a winning strategy.
What marketing budget?
On the topic of the right marketing budget for your blockchain consulting firm, there's no one-size-fits-all number, but for a small to medium-sized firm, starting with an average weekly budget of $200 to $1000 on paid advertisements can test the waters effectively.
This budget allows for experimentation with different ad types, targeting options, and platforms to see what yields the best ROI. Adjustments can be made based on the performance and goals of the campaign.
Speaking of paid advertisements, they're not mandatory but definitely advantageous. We actually cover them in our strategy pack. The organic reach on social media has been declining, making paid ads a valuable tool for ensuring your content gets seen by both your current audience and potential new clients.
The benefits are manifold: increased visibility, targeted reach (you can zero in on industries, job titles, interests), and, importantly, actionable insights from ad performance data. This last point means you can constantly refine your approach for better results.
How often should you post?
As for posting frequency, the golden rule is consistency over quantity.
For blockchain consulting firms, a good rhythm might be three to four times a week on platforms like LinkedIn and Twitter, where professional content is key.
Articles, whitepapers, and case studies offer additional, less formal ways to connect weekly. On platforms like Facebook, where the conversation moves slower, one to two posts a week can keep you in the loop without overwhelming your followers. The key is to maintain a regular presence that keeps your audience engaged without bombarding them.
Make your blockchain consulting firm more profitable
We have studied the strategies of the best blockchain firms in the world. All their tactics are explained in our pack!
Where can you get the social media strategies that will actually work for your blockchain consulting firm?
We understand the hesitation many business owners feel about diving into the world of marketing and social media.
It's not uncommon to see the realm of digital promotion as daunting, especially when terms like "blockchain adoption" and "decentralized networks" seem like a foreign language.
Managing a blockchain consulting firm is already a round-the-clock job, and finding the time, resources, or budget to dedicate to what might seem like a corporate luxury can feel out of reach. Add to that the skepticism born from past attempts that didn’t pan out, or the belief that the quality of your consulting services should naturally attract clients, and it’s easy to see why stepping into social media marketing might be put on the back burner.
Recognizing these challenges, our team has crafted a strategy pack specifically tailored for blockchain consulting firms like yours.
This set of tools is designed to demystify the process, breaking down the jargon into simple, actionable steps. We've focused on strategies that are not only cost-effective but are also easy to implement, ensuring they don't require a hefty upfront investment or extensive marketing knowledge.
Our blockchain consulting strategy pack addresses each concern, from the misconception that significant financial resources are necessary, to the challenge of keeping up with the rapid evolution of digital marketing.
We offer clear, straightforward solutions that highlight the value and effectiveness of social media, aiming to transform skepticism into optimism.
By doing so, we aim to make it easier for you to see the potential in leveraging social media to enhance your firm's visibility and client engagement, without detracting from the essential operations of your business.
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