![Blockchain Consulting: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_fdc9759f-afaf-415e-9d81-ef32c1136212.png?v=1715865598&width=1100)
LinkedIn and Twitter are not just for networking and news—they're powerful platforms that the leading blockchain consulting firms use strategically to attract clients.
We understand that you're busy running your consulting business and the thought of managing social media might feel like an additional burden.
But here's the deal: you don't need to be a social media guru or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your firm.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for blockchain consultants.
Get the content idea list made for blockchain firm founders
A lot of blockchain firms manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a blockchain consulting firm
We have analyzed numerous blockchain consulting firms' social media strategies while developing our strategy pack for blockchain consulting firms - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Clients to Your Blockchain Consulting Firm |
|---|---|
| Case Studies | Detailed case studies showcasing successful projects demonstrate your expertise and build credibility, encouraging potential clients to trust your services. |
| Behind-the-Scenes Videos | Sharing videos of your team at work, including brainstorming sessions and project development, builds transparency and trust with your audience. |
| Client Testimonials | Positive feedback from satisfied clients provides social proof and reassures potential clients of your firm's capabilities. |
| Industry Insights | Posting articles and insights about the latest trends and developments in blockchain technology positions your firm as a thought leader in the industry. |
| User-Generated Content | Sharing content created by your clients, such as reviews or project outcomes, adds authenticity and engages your community. |
| Webinars and Workshops | Hosting educational webinars and workshops on blockchain topics can attract new clients interested in learning more about the technology and its applications. |
| Event Announcements | Promoting your participation in industry conferences, meetups, or speaking engagements can attract new clients who are interested in your expertise. |
| Seasonal and Holiday Posts | Highlighting how blockchain technology can be applied during specific seasons or holidays can attract clients looking for timely solutions. |
| Interactive Content | Engaging your audience with polls, quizzes, and Q&A sessions about blockchain technology fosters a sense of community and encourages potential clients to interact with your firm. |
| Technical Tutorials | Sharing in-depth tutorials on blockchain development and implementation can attract tech-savvy clients and showcase your technical expertise. |
| Project Updates | Regularly updating your audience on ongoing projects keeps your firm top-of-mind and demonstrates your active involvement in the industry. |
| Team Member Spotlights | Featuring stories about your team members creates a personal connection and humanizes your brand, making it more relatable to potential clients. |
| Blockchain Tips and Tricks | Sharing practical tips and tricks for blockchain implementation can engage followers who are interested in the technology and its applications. |
| Sustainability Initiatives | Highlighting your firm's efforts in promoting sustainable blockchain practices appeals to environmentally conscious clients. |
| Client Spotlights | Featuring stories about your clients and their success with your services creates a sense of community and encourages others to seek your expertise. |
| Contests and Giveaways | Running contests and giveaways related to blockchain technology can increase engagement and attract new followers, many of whom may convert into clients. |
Some blockchain firms make 5x more profit than you!
We have studied the strategies of the best blockchain firms in the world. Replicate them now!
How can blockchain firm founders make great content on social media?
What to Prioritize
You probably know it already, but clear and informative content about blockchain technology is essential.
People make decisions with their minds first. Ensure your explanations are clear, your case studies are detailed, and your presentations are professional.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free content calendar for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “generic” consulting firm.
Show the real side of your firm. Behind-the-scenes insights, team stories, and client success stories can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, webinars, or new services. Make sure your followers know what’s new and innovative.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your firm’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your consulting firm, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for consulting firms.
How to Do It Fast and Efficient
First, spend a few hours once a week creating content, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A blog post on LinkedIn can be a tweet on Twitter or a post on Facebook.
Encourage clients to share their own success stories and tag your firm. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for blockchain firms on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for blockchain consulting firms, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing plan of your blockchain consulting firm.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Whiteboard Sessions | Use natural light by positioning the whiteboard near windows during daytime. Enhance videos with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a free consultation or service discount as a thank-you. |
| User-Generated Content | Encourage clients to share their success stories by offering a monthly raffle for those who tag your firm on LinkedIn. |
| DIY Tutorial Videos | Film short, simple tutorials on blockchain concepts using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily operations or introduce the team during slow hours. |
| Industry Insights Posts | Design simple, eye-catching graphics for industry insights using free tools like Canva. Include a brief description and relevant statistics. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free LinkedIn or Facebook polls about their blockchain knowledge or suggestions for new services. |
| Local Event Promotions | Collaborate with local tech events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local tech meetups or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their success stories. Take a quick photo and share a short story about their experience with your firm. |
| Office Setup Photos | Create attractive office settings using inexpensive items like desk organizers, plants, and props from dollar stores. |
| Blockchain Tips | Share practical blockchain tips such as security practices or use cases. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of your team preparing for a client meeting or working on a project. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free eBook. |
| Seasonal Blockchain Trends | Highlight seasonal trends in the blockchain industry using natural light and your smartphone camera. Share the story behind the trend to add interest. |
Copy the tactics of the best blockchain firms in the world!
There are blockchain firms that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for blockchain firms
Investing in high-quality content for your blockchain consulting firm can be a game-changer. Many firms overlook this, giving you a unique opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Webinars and Live Q&A Sessions | Hosting live webinars and Q&A sessions on blockchain trends and technologies can position your firm as a thought leader and attract a global audience of potential clients. |
| Interactive Blockchain Demos | Offering interactive demos of blockchain solutions can provide a hands-on experience, helping potential clients understand the value and application of your services. |
| Case Study Publications | Publishing detailed case studies of successful blockchain implementations can build credibility and showcase your expertise, attracting new business opportunities. |
| Client Success Stories | Sharing in-depth stories about how your clients have benefited from your blockchain solutions can create trust and encourage word-of-mouth referrals. |
| AR/VR Blockchain Simulations | Implementing augmented reality (AR) or virtual reality (VR) simulations to demonstrate blockchain applications can attract tech-savvy clients and enhance their understanding. |
| Themed Blockchain Workshops | Hosting themed workshops, such as blockchain for supply chain or finance, can provide targeted insights and attract industry-specific clients. |
| Blockchain Challenge Contests | Organizing blockchain challenge contests (e.g., hackathons) can create buzz, attract talented developers, and showcase your firm’s innovative spirit. |
| Collaborative Industry Events | Partnering with other tech firms or industry leaders to host events can introduce your firm to new audiences and create a buzz in the blockchain community. |
| Story-Driven Blog Posts | Sharing in-depth stories about the origins of your firm, the challenges you’ve overcome, or the personal journeys of your team members can create an emotional connection with clients. |
| Interactive Solution Design | Allowing clients to participate in the design of custom blockchain solutions via interactive workshops can make them feel involved and eager to implement the solutions they helped create. |
| Eco-Friendly Blockchain Initiatives | Launching and promoting eco-friendly blockchain initiatives, such as energy-efficient protocols, can attract environmentally conscious clients and media attention. |
| Blockchain Roadshows | Operating blockchain roadshows in different locations or at industry events can expand your reach and attract new clients who may seek your consulting services later. |
| Subscription-Based Insights | Offering a subscription service where clients receive monthly insights, reports, and updates on blockchain trends can create a loyal client base. |
| Immersive Blockchain Training | Hosting training sessions where clients can learn advanced blockchain techniques from your experts can attract tech enthusiasts and create a sense of exclusivity. |
| Pop-Up Blockchain Labs | Organizing pop-up blockchain labs in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for blockchain firms on social media
Don't waste your time and resources on these strategies. We've seen many blockchain consulting firms make these mistakes, and they won't help you stand out from the competition or attract new clients.
| Content Type | Why It Never Works for Blockchain Consulting Firms | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your firm appear unoriginal or untrustworthy. | Use real photos of your team, office, and client meetings to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing services can feel spammy and turn off followers. | Mix in engaging content like case studies, industry insights, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with blockchain or consulting confuses followers and dilutes your brand. | Keep your content focused on blockchain technology, industry trends, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your firm's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your expertise positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on blockchain technology, industry developments, and your firm's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your firm can bore followers and reduce engagement. | Share user-generated content, collaborate with industry leaders, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your firm seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your firm. |
Make your blockchain consulting firm more profitable
We have studied the strategies of the best blockchain firms in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your blockchain consulting firm
We understand that as a blockchain consulting firm owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for consumer-facing businesses rather than specialized consulting services like yours.
The day-to-day demands of running a blockchain consulting firm are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for blockchain consulting firms like yours.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your consulting firm. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for specialized consulting services on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your firm's visibility online.
With our marketing pack, you can invest in your firm's growth without feeling overwhelmed or uncertain.
Your blockchain consulting firm could make more money!
Most blockchain firm founders don't know how to grow their business. Let us teach you the right strategies.
