![Beach Volleyball Club: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_905fa968-2ce3-49f5-b0fe-60e91744ed8c.png?v=1715865613&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best beach volleyball clubs in the world use strategically to attract new members and players.
We know you're busy managing your beach volleyball club and the thought of handling social media might feel like another spike to your workload.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new players to your courts.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for beach volleyball club owners.
Get the content idea list made for volleyball club owners
A lot of volleyball clubs manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a beach volleyball club
We have studied dozens of beach volleyball clubs' social media accounts when building our strategy pack for beach volleyball clubs - here is what seems to always work.
| Content Type | Why It Works to Get New Members in Your Beach Volleyball Club |
|---|---|
| Action Shots | High-energy photos of games and practices can inspire potential members to join the excitement and fun of beach volleyball. |
| Behind-the-Scenes Videos | Showcasing training sessions, team meetings, and preparation processes builds trust and creates a connection with the audience. |
| Member Testimonials | Positive reviews and testimonials from current members provide social proof and encourage others to join the club. |
| Special Events and Tournaments | Announcing upcoming tournaments, beach parties, and special events can attract new members looking for a vibrant community. |
| User-Generated Content | Sharing content created by members (photos, videos) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or businesses can introduce the club to a broader, local audience. |
| Training Tips and Drills | Sharing expert tips and training drills can engage followers who are looking to improve their skills and motivate them to join the club. |
| Seasonal and Holiday Posts | Highlighting seasonal events or holiday-themed games can attract members looking for special activities during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to join. |
| Player Spotlights | Featuring stories about standout players creates a personal connection and humanizes the club. |
| Daily Updates | Regularly updating followers with daily activities and game schedules keeps the club top-of-mind and encourages spontaneous visits. |
| Behind-the-Scenes Staff Stories | Featuring stories about the coaches and staff members creates a personal connection and humanizes the brand. |
| Health and Fitness Tips | Sharing tips and tricks for staying fit and healthy can engage followers who are fitness enthusiasts and athletes. |
| Sustainability Initiatives | Highlighting sustainable practices or community clean-up events appeals to environmentally conscious members. |
| Member Spotlights | Featuring regular members creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into members. |
Some volleyball clubs make 5x more profit than you!
We have studied the strategies of the best volleyball clubs in the world. Replicate them now!
How can volleyball club owners make great content on social media?
What to Prioritise
You probably know it already, but high-quality photos and videos of your beach volleyball activities are essential.
People are drawn to vibrant, action-packed visuals. Make sure the lighting is good, the players look energetic, and the setting is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your beach volleyball club. Behind-the-scenes photos, player stories, and member shoutouts can create a personal connection with your audience.
If you want to keep your potential members excited, highlight any special events, tournaments, or training sessions. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new members.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your beach volleyball club’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your club, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for club owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage members to share their own photos and tag your club. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for volleyball clubs on social media
Our team has crafted this list featuring very specific, low-budget content ideas tailored for beach volleyball clubs, with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your beach volleyball club.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Action Shots | Capture dynamic action shots during games using natural light. Enhance photos with free apps like Snapseed or VSCO. |
| Player Testimonials | Ask satisfied members to leave a quick video testimonial on their phone. Offer a free training session or club merchandise as a thank-you. |
| User-Generated Content | Encourage members to share their game photos by offering a monthly raffle for those who tag your club on Instagram. |
| DIY Training Videos | Film short, simple training drills using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your training sessions or introduce the team during downtime. |
| Event Highlights | Design simple, eye-catching graphics for upcoming events using free tools like Canva. Include a brief description and an exciting photo. |
| Coach Spotlights | Feature coaches with a casual photo and fun facts about them. Use your smartphone and a natural setting on the beach. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite drills or suggestions for new training techniques. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Member Spotlights | Highlight loyal members with their favorite drills or game moments. Take a quick photo and share a short story about their experience at your club. |
| Beach Setup Photos | Create attractive beach setups using inexpensive items like beach umbrellas, towels, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as beach clean-ups or using reusable water bottles. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the setup process, such as setting up nets or preparing the court. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free training session. Use prizes that are cost-effective like club merchandise. |
| Seasonal Event Posts | Highlight seasonal events and tournaments using natural light and your smartphone camera. Share the story behind the event to add interest. |
Copy the tactics of the best volleyball clubs in the world!
There are volleyball clubs that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for volleyball clubs
Investing in top-notch social media content for your beach volleyball club might be worth it because many other clubs won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal community.
| Content Type | Why It Could Bring a LOT of Members |
|---|---|
| Live Training Sessions | Hosting live or recorded training sessions where your coaches teach viewers essential volleyball skills can create a sense of community and attract a global audience. |
| Interactive 360° Club Tours | Offering virtual 360° tours of your club, including the courts and facilities, can provide a unique behind-the-scenes experience and entice people to join in person. |
| Limited Edition Merchandise | Creating buzz with limited edition or seasonal club merchandise available for a short time can generate excitement and urgency, attracting new and repeat members. |
| Exclusive Training Camps | Offering exclusive training camps where members can train with top coaches and players can create a memorable experience and word-of-mouth. |
| AR Training Integration | Implementing augmented reality (AR) technology in your training sessions where members can see 3D representations of drills can enhance the training experience and attract tech-savvy athletes. |
| Themed Tournaments | Hosting themed tournaments, such as a beach party tournament or a night-time glow-in-the-dark event, can provide a unique and immersive experience, attracting groups and special occasions. |
| Skill Challenge Contests | Organizing skill challenge contests (e.g., serving accuracy or spike power) can create viral moments, attracting competitive players and spectators. |
| Collaborative Pop-Up Matches | Partnering with other local clubs or sports organizations to host pop-up matches can introduce your club to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your club, the journey of your players, or the personal experiences of your coaches can create an emotional connection with members. |
| Interactive Training Polls | Allowing members to choose training drills or match formats via social media polls can make them feel involved and eager to participate in the sessions they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as beach clean-up events or sustainable equipment practices, can attract environmentally conscious members and media attention. |
| Mobile Training Clinics | Operating mobile training clinics in different locations or at local events can expand your reach and attract new members who may visit your main club later. |
| Training Subscription Service | Offering a subscription service where members receive monthly training plans and video tutorials can create a loyal member base. |
| Immersive Volleyball Workshops | Hosting workshops where members can learn advanced techniques from professional players can attract volleyball enthusiasts and create a sense of exclusivity. |
| Flash Mob Volleyball Matches | Organizing flash mob volleyball matches in unexpected locations can create viral content and attract adventurous players looking for unique experiences. |
Content that never works well for volleyball clubs on social media
Don't waste your time and resources on these ideas. We've seen many beach volleyball clubs make these mistakes, and they won't help you stand out from the crowd or bring in new members for your club.
| Content Type | Why It Never Works for Beach Volleyball Clubs | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the club appear unoriginal or untrustworthy. | Use real photos of your matches, members, and facilities to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, member testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with beach volleyball or the club confuses followers and dilutes your brand. | Keep your content focused on your club, matches, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your club's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your club positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on beach volleyball, community, and your club's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate members looking for genuine interaction. | Respond personally to comments and messages to show that you care about your members and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your club can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential members. | Address negative feedback calmly and constructively, showing that you are willing to improve and value member input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your club seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate members and deter participation. | Offer simple, clear, and straightforward promotions that are easy for members to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your club. |
Make your beach volleyball club more profitable
We have studied the strategies of the best volleyball clubs in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your beach volleyball club
We understand that as a beach volleyball club owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small clubs like yours.
The day-to-day demands of running a beach volleyball club are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for beach volleyball club owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your club. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small beach volleyball clubs on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your club's visibility online.
With our marketing pack, you can invest in your club's growth without feeling overwhelmed or uncertain.
Your beach volleyball club could make more money!
Most volleyball club owners don't know how to grow their business. Let us teach you the right strategies.
