Art Store: 100+ content ideas for social media [template]

Facebook and Instagram are not just for likes and fun—they're powerful tools that the best art stores in the world use strategically to attract customers.

We know you're busy running your art store and the thought of managing social media might feel like another burden.

But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new customers to your gallery.

To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for art store owners.

Get the content idea list made for art store owners

A lot of art stores manage to post engaging content on social media. Here is a free tool to to get you started.

content idea social media for art stores

Content that always work well for an art store

We have studied dozens of art stores’ social media accounts when building our strategy pack for art stores - here is what seems to always work.

Content Type	Why It Works to Get New Customers in Your Art Store
High-Quality Artwork Photos	Visually stunning images of artwork can captivate potential customers, encouraging them to visit the store to see the pieces in person.
Behind-the-Scenes Videos	Showcasing the creation process, artist interviews, and studio tours builds trust and creates a connection with the audience.
Customer Testimonials	Positive reviews and testimonials from real customers provide social proof and encourage others to visit the art store.
Specials and Promotions	Announcing limited-time offers, discounts, and exclusive sales can attract new customers looking for deals on art supplies or pieces.
User-Generated Content	Sharing content created by customers (artwork, reviews) engages the community and adds authenticity.
Local Collaborations	Partnering with local artists or businesses can introduce the art store to a broader, local audience.
Event Announcements	Promoting upcoming art classes, workshops, or gallery openings can attract new visitors interested in unique experiences.
Seasonal and Holiday Posts	Highlighting seasonal art pieces or holiday-themed workshops can attract customers looking for special art options during those times.
Interactive Content	Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to visit.
Art Technique Shares	Sharing techniques and tips can intrigue art enthusiasts and motivate them to visit the store for supplies or classes.
New Arrivals Updates	Regularly updating followers with new arrivals keeps the art store top-of-mind and encourages spontaneous visits.
Behind-the-Scenes Staff Stories	Featuring stories about the staff members creates a personal connection and humanizes the brand.
Art Supply Tips	Sharing tips and tricks for using art supplies can engage followers who are art enthusiasts and hobbyists.
Sustainability Initiatives	Highlighting sustainable practices or eco-friendly art supplies appeals to environmentally conscious consumers.
Customer Spotlights	Featuring regular customers creates a sense of community and makes others want to be part of that group.
Contests and Giveaways	Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers.

Some art stores make 5x more profit than you!

We have studied the strategies of the best art stores in the world. Replicate them now!

How can art store owners make great content on social media?

What to Prioritise

You probably know it already, but high-quality photos and videos of your artwork are essential.

People appreciate art with their eyes first. Make sure the lighting is good, the pieces look vibrant, and the presentation is inviting.

Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.

Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.

Show the real side of your art store. Behind-the-scenes photos, artist stories, and customer shoutouts can create a personal connection with your audience.

If you want to keep your potential customers excited, highlight any special offers, events, or new collections. Make sure your followers know what’s new and exciting.

Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.

What Doesn’t Matter as Much

Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.

Also, don’t feel pressured to jump on every social media trend. Focus on what fits your art store’s “image” and what your audience likes.

If you have a low budget to conduct marketing for your art store, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for art store owners.

How to Do It Fast and Efficient

First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.

Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.

Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.

Encourage customers to share their own photos and tag your art store. This is what we call “User-Generated Content”. Reposting these can save you time and build community.

Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.

Low-budget content ideas for art stores on social media

Our team has curated a list of highly specific, budget-friendly content ideas tailored for art stores, complete with practical tips to keep costs low and maximize your social media presence.

You might want to incorporate some of these ideas in the marketing plan of your art store.

Content Type	Tips to Make It More Affordable
Smartphone Art Photos	Use natural light by positioning artwork near windows during daytime. Enhance photos with free apps like Snapseed or VSCO.
Customer Testimonials	Ask satisfied customers to leave a quick video testimonial on their phone. Offer a small discount or a free art supply as a thank-you.
User-Generated Content	Encourage customers to share their art projects by offering a monthly raffle for those who tag your store on Instagram.
DIY Art Tutorials	Film short, simple tutorials of popular art techniques using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot.
Behind-the-Scenes Stories	Use Instagram Stories or Facebook Live to give a real-time look at your store setup or introduce the team during slow hours.
New Arrival Posts	Design simple, eye-catching graphics for new art supplies using free tools like Canva. Include a brief description and a vibrant photo.
Staff Spotlights	Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the store.
Simple Polls and Questions	Engage followers with free Instagram or Facebook polls about their favorite art supplies or suggestions for new products.
Local Event Promotions	Collaborate with local art events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience.
Community Involvement Posts	Post photos and short stories about your participation in local art fairs or partnerships with community organizations.
Customer Spotlights	Highlight loyal customers with their favorite art projects. Take a quick photo and share a short story about their experience at your store.
Art Display Photos	Create attractive displays using inexpensive items like easels, frames, and props from dollar stores.
Sustainability Tips	Share eco-friendly practices such as using recycled materials or supporting local artists. Create simple infographics with free tools like Canva.
Behind-the-Scenes Prep	Record short clips of the store setup or unboxing new supplies. Compile them into a quick video using free tools.
Simple Contests and Giveaways	Run social media contests where participants like, share, or tag friends to win a free art supply. Use prizes that are cost-effective like a free sketchbook.
Seasonal Art Posts	Highlight seasonal art projects and supplies using natural light and your smartphone camera. Share the story behind the project to add interest.

Copy the tactics of the best art stores in the world!

There are art stores that make way more money than you do. We have studied their tactics. Get them now!

Exceptionally creative and innovative content ideas specifically for art stores

Investing in top-notch social media content for your art store might be worth it because many other places won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal crowd.

Content Type	Why It Could Bring a LOT of Customers
Live Art Tutorials	Hosting live or recorded art tutorials where artists demonstrate techniques and projects can create a sense of community and attract a global audience of art enthusiasts.
Interactive 360° Store Tours	Offering virtual 360° tours of your art store, including special sections and featured artists, can provide a unique behind-the-scenes experience and entice people to visit in person.
Limited Edition Art Supplies	Creating buzz with limited edition or seasonal art supplies available for a short time can generate excitement and urgency, attracting new and repeat customers.
Artist Meet-and-Greet Events	Offering exclusive events where customers can meet and interact with featured artists can create memorable experiences and word-of-mouth.
AR Art Display Integration	Implementing augmented reality (AR) technology in your store where customers can see 3D representations of art pieces can enhance the shopping experience and attract tech-savvy customers.
Themed Art Workshops	Hosting themed art workshops, such as watercolor nights or sculpture sessions, can provide a unique and immersive experience, attracting groups and special occasions.
Art Challenge Contests	Organizing art challenge contests (e.g., creating a piece within a time limit) can create viral moments, attracting competitive artists and spectators.
Collaborative Pop-Up Exhibitions	Partnering with other local artists or galleries to host pop-up exhibitions can introduce your store to new audiences and create a buzz in the community.
Story-Driven Social Media Posts	Sharing in-depth stories about the origins of your art supplies, the artists you feature, or the personal journey of your store can create an emotional connection with customers.
Interactive Art Supply Selection	Allowing customers to choose art supplies for a custom kit via social media polls can make them feel involved and eager to try the creations they helped design.
Eco-Friendly Initiatives	Launching and promoting eco-friendly initiatives, such as sustainable art supplies or zero-waste packaging, can attract environmentally conscious consumers and media attention.
Mobile Art Studio Pop-Ups	Operating a mobile art studio in different locations or at local events can expand your reach and attract new customers who may visit your main store later.
Art Subscription Service	Offering a subscription service where customers receive monthly art supplies and project ideas can create a loyal customer base.
Immersive Art Workshops	Hosting workshops where customers can learn advanced art techniques from professional artists can attract art enthusiasts and create a sense of exclusivity.
Flash Mob Art Events	Organizing flash mob art events in unexpected locations can create viral content and attract adventurous art lovers looking for unique experiences.

Content that never works well for art stores on social media

Don't waste your time and resources on these ideas. We've seen many art store owners make these mistakes, and they won't help you stand out from the crowd or bring in new customers to your store.

Content Type	Why It Never Works for Art Stores	Do This Instead
Generic Stock Photos	They lack authenticity and can make the art store appear unoriginal or untrustworthy.	Use real photos of your artwork, artists, and store to create a genuine connection with your audience.
Overly Promotional Posts	Constantly pushing promotions can feel spammy and turn off followers.	Mix in engaging content like artist interviews, behind-the-scenes stories, and interactive posts to keep your audience interested.
Unrelated Content	Posting content that has nothing to do with art or your store confuses followers and dilutes your brand.	Keep your content focused on your art, events, and related topics to maintain relevance and interest.
Low-Quality Videos	Poorly shot or edited videos can reflect badly on your store's quality and professionalism.	Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your art positively.
Political or Controversial Posts	These can alienate parts of your audience and lead to negative backlash.	Stick to neutral, positive content that focuses on art, community, and your store's unique offerings.
Too Many Hashtags	Overusing hashtags can look desperate and reduce engagement by making posts look cluttered.	Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience.
Automated Replies and Messages	They can come off as impersonal and frustrate customers looking for genuine interaction.	Respond personally to comments and messages to show that you care about your customers and value their feedback.
Overly Staged Photos	Photos that look too perfect can seem inauthentic and less relatable.	Use natural lighting and casual settings to make your photos feel more genuine and inviting.
Constant Self-Promotion	Only talking about your store can bore followers and reduce engagement.	Share user-generated content, collaborate with local artists, and highlight community involvement to diversify your content.
Negative or Defensive Responses	Responding poorly to criticism can damage your reputation and discourage potential customers.	Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input.
Ignoring Social Media Trends	Being out of touch with current trends can make your store seem outdated and unappealing.	Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited.
Excessive Posting	Posting too frequently can overwhelm your followers and lead to unfollows.	Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates.
Complex or Confusing Promotions	Promotions that are hard to understand can frustrate customers and deter participation.	Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with.
Ignoring Comments and Messages	Not engaging with your audience can make them feel undervalued and reduce their loyalty.	Regularly respond to comments and messages to build a strong, interactive community around your art store.

Make your art store more profitable

We have studied the strategies of the best art stores in the world. All their tactics are explained in our pack!

Why social media can be a big pay-off for your art store

We understand that as an art store owner, you might feel hesitant about diving into social media marketing.

The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.

The day-to-day demands of running an art store are already overwhelming, leaving little time for additional tasks like social media.

It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.

That's why we've created a "marketing pack" specifically tailored for art store owners like you.

Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your art store. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small art stores on social media.

We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your art store's visibility online.

With our marketing pack, you can invest in your art store's growth without feeling overwhelmed or uncertain.

Your art store could make more money!

Most art store owners don't know how to grow their business. Let us teach you the right strategies.