It's made for art store owners, and no one else

You can find free marketing tips everywhere, but are they useful?

Most of them will not work for you. Take promoting on Snapchat or creating a corporate email newsletter—they are common approaches, but they just don’t suit your store’s model.

You have an art store. You don’t want to "foster artistic expression" or "create a community of creatives". You want every canvas, brush, and paint sold, every artist fully equipped, and every masterpiece waiting to be created. That’s your marketing goal. Nothing else matters.

How do you lure artists and art enthusiasts to visit your shop if it’s not in their usual area? What’s the secret to making high-end art supplies stand out? How do you make your store the go-to for unique art workshops and events? How can you ensure artists return often for fresh supplies?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.