![Art Prints Posters Online: use SEO so everyone can find you on internet [SEO checklist]](http://onlineyougrow.com/cdn/shop/articles/cov-seo-checklist-8_8c6d3890-16ac-458d-81f4-2174d5bc7198.png?v=1715867465&width=1100)
SEO isn't just for tech giants and online stores—it's a powerful tool that the best art prints and posters e-commerce sites use strategically to attract customers.
We understand that you're busy curating beautiful art and managing your online store, and the thought of optimizing your website might feel like another burden.
But here's the deal: you don't need to be an SEO expert or spend a fortune to make it work. Just a few simple steps can significantly improve your online visibility and bring more art lovers to your site.
To help you out, we have built a free SEO checklist - also, for a full action plan, please check our pack of marketing tactics and strategies for art print and poster sellers.
Get the SEO checklist made for art prints shop owners
The best art prints shops rank first on Google. Here is a free tool to to get you started.
What is SEO for art prints shops exactly?
Simply put, SEO is all about making your art prints and posters e-commerce site more attractive to search engines like Google.
When someone searches for "modern art prints" or "vintage posters for sale," SEO helps your site show up in the results. The goal is to get your website higher up on the search results page so more people can find and purchase your art prints and posters.
Why is SEO Important for Art Prints and Posters E-commerce Sites?
SEO is incredibly important for your online art business, and here’s why:
- Increased Online Visibility:
The higher your website ranks on search engines, the more people will see it. This means more potential customers discovering your unique art prints and posters, especially when they're looking to decorate their spaces.
- Higher Rankings on Search Engines:
Most people don’t look past the first page of search results. By optimizing your site, you can climb those rankings and beat out the competition. Imagine someone searching for "abstract art prints" and finding your site right at the top!
- Attracting More Targeted Customers:
SEO isn't just about getting anyone to your site—it's about getting the right people. By targeting specific keywords, you ensure that when someone interested in art searches for prints or posters, your site pops up. This means more sales and satisfied customers.
Key Components of SEO
Now, let’s break down the main parts of SEO specifically for your art prints and posters e-commerce site:
On-Page SEO
This involves making sure the content on your website is optimized. It includes things like:
- Keywords:
Using the words and phrases people are searching for in your titles, descriptions, and content. For example, if you sell vintage posters, make sure you use phrases like "vintage movie posters" or "retro art prints" on your site.
- Content Quality:
Providing useful, engaging, and fresh content about your art prints and posters. Share details about the artists, the inspiration behind the pieces, and any special promotions or new arrivals.
- Meta Tags:
Using meta titles and descriptions that are relevant and appealing to searchers. For instance, a meta description for your homepage could be "Discover stunning art prints and posters at [Your Site Name], your go-to source for unique wall art."
Off-Page SEO
This focuses on actions taken outside your website to impact your rankings:
- Backlinks:
Getting other reputable websites to link to your site, which signals to search engines that your site is trustworthy and relevant. This could be from art blogs, interior design sites, or online magazines.
- Social Media:
Being active on social media with your e-commerce page can drive traffic to your site and improve your online presence. Share your latest art prints, customer reviews, and behind-the-scenes looks at your creative process to engage with your audience.
Technical SEO
This ensures your website meets the technical requirements of search engines:
- Site Speed:
Making sure your website loads quickly. No one likes to wait, especially art enthusiasts eager to browse your collection!
- Mobile-Friendliness:
Ensuring your site looks and works well on mobile devices. Many people search for art on their phones while on the go.
- Secure Website (HTTPS):
Having a secure website that users (and search engines) can trust. This is especially important if you have an online purchasing system.
Some art prints shops make 5x more profit than you!
We have studied the strategies of the best art prints shops in the world. Replicate them now!
Which keywords should you target for your art prints and posters e-commerce store?
Art prints and posters e-commerce site owners, like you, must target specific keywords in SEO because it helps your website appear in search results when potential customers look for the type of art or decor they want. This increases the chances that people will find and purchase from your site.
For example, if you specialize in modern art prints, targeting keywords like "best modern art prints" or "modern posters for sale" helps attract customers searching for those terms. This makes it easier for people interested in modern art to find your e-commerce site online.
Here are some keyword ideas for you. If you want a more developed strategy with actionable steps, go check out our strategy pack for art print sellers.
| Keyword | Competitiveness Level | Tips and Initiatives |
|---|---|---|
| Best modern art prints | High | Optimize your website with high-quality images of your prints, gather customer reviews, list on art directories, and use SEO strategies specific to art. |
| Where to buy vintage posters | Medium | Create blog posts or pages on your website highlighting your vintage collection, use keywords naturally in content, and engage with art bloggers. |
| Art prints for living room | Medium | Use beautiful imagery of your prints in living room settings, gather positive customer reviews, and ensure your Google My Business profile is complete. |
| Best place for wall art in [Your City] | Medium | Feature specific types of wall art prominently on your website (e.g., abstract, landscape), use local SEO tactics, and promote specials on social media. |
| Contemporary art prints in [Your City] | High | Highlight unique aspects of your contemporary art, create SEO-friendly content about your prints, and engage with the local art community online. |
| Top-rated art prints near me | High | Encourage satisfied customers to leave positive reviews, optimize your website for mobile, and ensure accurate information on local listings. |
| Affordable posters in [Your City] | Low | Highlight affordable options and specials on your website, use keywords related to value, and promote deals on social media. |
| Where to find art prints near me | Medium | Use local SEO strategies, create content around popular prints, and ensure your website is optimized for mobile users searching nearby. |
| Popular art prints in [Your City] | Medium | Use social media to share popular prints, engage with local influencers, and gather customer testimonials to build credibility. |
| Best art prints for kids' rooms in [Your City] | Low | Create kid-friendly content, highlight prints suitable for children's rooms on your website, and host themed events to generate buzz. |
What really matters when you do SEO for an art prints and posters e-commerce site
Actually, we think that SEO often follows the 80/20 rule, meaning that 80% of your results come from 20% of your efforts. For art prints and posters e-commerce site owners, like you, this means it's crucial to focus on the right strategies to maximize impact without feeling overwhelmed.
| Action / Initiative | Why It Matters / How It Helps Bring New Customers |
|---|---|
| Optimize Google My Business profile | Ensures your e-commerce site appears in local search results, provides essential information (hours, location, contact details), and collects reviews to build trust. |
| Gather and respond to online reviews | Positive reviews build credibility and trust. Responding to reviews shows you value customer feedback, encouraging more people to purchase from your site. |
| Create high-quality content with targeted keywords | Helps your website rank higher in search results for relevant queries, attracting customers looking for specific types of art prints or posters. |
| Optimize for local SEO | Ensures your e-commerce site shows up in local searches (e.g., "art prints near me"), driving traffic from nearby potential customers. |
| Ensure website is mobile-friendly | Most users search for products on their phones. A mobile-friendly site provides a better user experience, leading to higher engagement and conversions. |
| Use high-quality images of art prints and posters | Attractive photos entice potential customers, showcasing your products, which can significantly influence their decision to purchase. |
| Include detailed product descriptions with keywords | Allows search engines to index your products, helping you appear in searches for specific types of art, and makes it easy for customers to understand what you offer. |
| List your e-commerce site on art directories | Increases your online presence and backlinks, improving your search engine ranking and making it easier for customers to find you. |
| Engage with art bloggers and influencers | Generates buzz and word-of-mouth, reaching a wider audience and attracting customers who trust these voices in the art community. |
| Promote special offers and discounts | Creates a sense of urgency and excitement, encouraging potential customers to make a purchase for unique deals. |
| Utilize social media to share updates and engage with customers | Builds a community around your brand, keeps customers informed about new arrivals, and drives traffic to your website. |
| Ensure accurate and consistent NAP (Name, Address, Phone) information across all platforms | Prevents confusion, helps search engines trust your business information, and improves your local SEO ranking. |
| Offer easy online purchasing and secure payment options | Makes it convenient for customers to buy art prints and posters, leading to increased sales and customer satisfaction. |
| Create blog posts about art trends and featured artists | Attracts visitors to your site through informative and engaging content, improving SEO and showcasing what makes your e-commerce site unique. |
Copy the tactics of the best art prints shops in the world!
There are art prints shops that make way more money than you do. We have studied their tactics. Get them now!
What is always useless when you do SEO for an art prints and posters e-commerce site
We have studied a lot of art prints and posters e-commerce sites when we built our strategy pack and we saw a lot of SEO-related initiatives that don't help attract new customers. We explain here why they might be a waste of time or even counterproductive.
| Action / Initiative | Why It Doesn't Matter / How It Doesn't Help Bring New Customers |
|---|---|
| Using meta keyword tags | Search engines no longer use meta keyword tags to rank pages, so focusing on them doesn't improve SEO for your art prints and posters site. |
| Keyword stuffing in product descriptions | Overusing keywords in product descriptions makes them hard to read and can be penalized by search engines, turning away potential customers. |
| Paying for backlinks from unrelated websites | Backlinks from non-art related or low-quality websites don't improve your SEO and can even hurt your ranking if considered spammy by search engines. |
| Using exact match domains like bestartprints.com | Having an exact match domain has minimal impact on SEO and can appear spammy, especially if it doesn't reflect your brand well. |
| Creating multiple pages for the same art prints | Duplicate content confuses search engines and can dilute your SEO efforts. Focus on one high-quality page for each unique art print or poster. |
| Using Flash for product galleries | Flash is outdated, not supported by many devices, and negatively impacts SEO. Modern alternatives like HTML5 should be used instead. |
| Focusing only on desktop optimization | Many customers search for art prints and posters on mobile devices. Ignoring mobile optimization leads to poor user experience and lower search rankings. |
| Using automated link-building tools | These tools often create low-quality or spammy links that can be penalized by search engines, hurting your site's SEO efforts. |
| Ignoring structured data for products | Structured data helps search engines understand your products better. Ignoring it means missing out on potential SEO benefits like rich snippets. |
| Not updating your product listings regularly | Outdated product information can frustrate customers and harm your SEO. Regular updates keep content relevant and maintain search rankings. |
| Using irrelevant stock photos on your site | Low-quality or irrelevant images can negatively impact user experience and SEO. Use high-quality photos of your actual art prints and posters. |
| Over-optimizing anchor text in links | Using exact match keywords for every link appears unnatural and can be penalized by search engines. Use varied, natural anchor text instead. |
| Ignoring page load speed for your website | Slow-loading pages frustrate users and can lead to higher bounce rates, negatively impacting your site's SEO. Ensure your site loads quickly. |
| Using too many ads above the fold on your homepage | Too many ads at the top of the page can be off-putting for users and may be penalized by search engines, impacting your SEO negatively. |
Should you pay someone for the SEO of your art prints and posters e-commerce store?
Well, let's be transparent. Here’s the thing: SEO can get pretty complex, and having some support can really make a difference. Imagine trying to juggle running your art prints and posters e-commerce site, managing inventory, keeping customers happy, and then on top of that, diving into the world of search engine optimization. It’s a lot, right?
Having someone handle your SEO means you can focus on what you do best—curating and selling beautiful art prints and posters. SEO experts know the ins and outs of getting your website to rank higher on search engines. They stay updated on the latest trends and algorithms, which means your site will be optimized correctly and consistently. This can lead to more people finding your art online, and ultimately, more sales and satisfied customers.
- But here’s the kicker: there are a lot of low-hanging fruits in SEO that you can tackle on your own, even if you don’t know much about it.
You will find a lot of low-hanging fruits that cost nothing, are quick to implement, and will make your e-commerce site much more visible in strategy pack for art print sellers.
Simple actions like optimizing your Google My Business profile, ensuring your website is mobile-friendly, and using relevant keywords can significantly improve your online presence. These tasks don't require deep technical knowledge but can make a big impact.
So, should you increase the marketing budget of your art prints and posters business and pay someone to manage your SEO? If you can do it, it’s a worthwhile investment. But don't underestimate what you can achieve on your own. Start with the basics, see the results, and then decide if you need more specialized help.
Make your art prints and posters e-commerce store more profitable
We have studied the strategies of the best art prints shops in the world. All their tactics are explained in our pack!
Useful tools art prints shop owners can use for their SEO
Here are some essential tools that our team has collected and listed, to help you improve your art prints and posters e-commerce site's online presence and SEO.
| Tool | How It's Useful |
|---|---|
| Google My Business | Ensures your e-commerce site appears in local search results and Google Maps, provides essential information (hours, location, contact details), and collects customer reviews. |
| SEMrush | Helps identify the best keywords for your art prints and posters, analyze competitors, and track your search rankings. Provides insights to improve your content and visibility. |
| Yext | Manages your e-commerce site's listings across multiple directories, ensuring consistent NAP (Name, Address, Phone) information to boost local SEO. |
| Google Search Console | Monitors your website's performance, identifies issues, and provides data on search traffic and keywords to optimize your SEO strategy. |
| Yelp | Collects customer reviews and ratings, which improve your e-commerce site's online reputation and visibility in local search results. |
| BrightLocal | Offers tools for local SEO audits, citation building, and review management, helping your e-commerce site improve its local search presence. |
| Moz | Provides keyword research, link building, and site audit tools to enhance your e-commerce site's SEO efforts and improve search engine rankings. |
| Ahrefs | Analyzes your e-commerce site's backlink profile, identifies top-performing content, and tracks keyword rankings to boost your SEO strategy. |
| Screaming Frog SEO Spider | Crawls your e-commerce site to identify technical SEO issues, such as broken links and duplicate content, helping improve site health and rankings. |
| AnswerThePublic | Generates content ideas by showing what people are searching for related to art prints and posters, helping you create relevant and engaging blog posts and pages. |
| Canva | Helps create visually appealing social media posts and graphics for your website, which can improve user engagement and indirectly boost SEO. |
| Hotjar | Provides insights into user behavior on your e-commerce site through heatmaps and session recordings, helping you optimize user experience and reduce bounce rates. |
Copy the SEO tactics of the best art prints shop owners
We understand why many art enthusiasts and sellers might shy away from SEO and marketing.
Running an art prints and posters e-commerce site is already a full-time job, and the concept of SEO can seem vague and foreign. The terminology can be confusing, and it often feels like marketing is a luxury only big corporations can afford.
Plus, there's the constant worry about costs and whether any marketing efforts will actually pay off. We get that you prefer to focus on immediate, tangible improvements to your site rather than dive into something that seems complicated and uncertain. No need to deteriorate your budget here.
That's why we've created a "marketing pack" specifically for art prints and posters e-commerce sites like yours.
Our pack is designed to address all these concerns head-on. It includes easy-to-follow guides that break down SEO and marketing into simple steps, so you don't need to be a tech expert to understand. We offer cost-effective strategies that fit within tight budgets, and our step-by-step plans ensure that you can implement a good marketing strategy for your art business without feeling overwhelmed.
Plus, we've included real-life examples and tips that have worked for other small art businesses, so you can see the tangible benefits before you even start.
Our goal is to make marketing accessible and practical, helping your art prints and posters e-commerce site thrive without adding extra stress to your already busy life.
Your art prints and posters e-commerce store could make more money!
Most art prints shop owners don't know how to grow their business. Let us teach you the right strategies.
