![Art Prints Posters Online: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-8_4b4b388c-a58f-4535-934e-6f279dde3d79.png?v=1715865654&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best art prints and posters e-commerce sites use strategically to attract customers.
We know you're busy managing your online store and the thought of handling social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new customers to your site.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for art print and poster sellers.
Get the content idea list made for art prints shop owners
A lot of art prints shops manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for an art prints and posters e-commerce site
We have studied dozens of art prints and posters e-commerce sites when building strategy pack for art prints and posters - here is what seems to always work.
| Content Type | Why It Works to Get New Customers for Your Art Prints and Posters |
|---|---|
| High-Quality Product Photos | Visually appealing images of art prints and posters can captivate potential customers, encouraging them to make a purchase. |
| Behind-the-Scenes Videos | Showcasing the creation process, artist interviews, and studio tours builds trust and creates a connection with the audience. |
| Customer Testimonials | Positive reviews and testimonials from real customers provide social proof and encourage others to buy your art prints and posters. |
| Specials and Promotions | Announcing limited-time offers, discounts, and exclusive releases can attract new customers looking for deals. |
| User-Generated Content | Sharing content created by customers (photos of their spaces with your art) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local artists or influencers can introduce your e-commerce site to a broader, local audience. |
| Event Announcements | Promoting upcoming art shows, virtual gallery tours, or special releases can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal collections or holiday-themed art can attract customers looking for special decor options during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to explore your offerings. |
| Artist Spotlights | Featuring stories about the artists behind the prints creates a personal connection and humanizes the brand. |
| Daily Inspiration Updates | Regularly updating followers with daily art inspiration keeps your e-commerce site top-of-mind and encourages spontaneous purchases. |
| Behind-the-Scenes Staff Stories | Featuring stories about the team members creates a personal connection and humanizes the brand. |
| Art Display Tips | Sharing tips and tricks on how to display art can engage followers who are home decor enthusiasts. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly materials appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular customers creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some art prints shops make 5x more profit than you!
We have studied the strategies of the best art prints shops in the world. Replicate them now!
How can art prints shop owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality images and videos of your art prints and posters are essential.
People buy with their eyes first. Make sure the lighting is good, the prints look vibrant, and the presentation is appealing.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your business. Behind-the-scenes photos, artist stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, new arrivals, or limited edition prints. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your brand “image” and what your audience likes.
If you have a low budget to conduct marketing for your art prints and posters, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for e-commerce owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your business. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for art prints shops on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for art prints and posters e-commerce sites, complete with practical tips to keep costs low and maximize social media impact.
Consider incorporating some of these ideas into your marketing strategy.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Art Photos | Utilize natural light by photographing prints near windows during the day. Enhance images with free apps like Snapseed or VSCO. |
| Customer Testimonials | Invite satisfied customers to share a quick video testimonial on their phone. Offer a discount on their next purchase as a thank-you. |
| User-Generated Content | Encourage customers to share photos of your prints in their homes by offering a monthly raffle for those who tag your store on Instagram. |
| DIY Framing Tips | Film short, simple tutorials on framing art prints using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your printing process or introduce the team during slower periods. |
| New Arrival Posts | Create simple, eye-catching graphics for new arrivals using free tools like Canva. Include a brief description and a high-quality photo. |
| Artist Spotlights | Feature artists with a casual photo and fun facts about them. Use your smartphone and a natural setting in your workspace. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite art styles or suggestions for new prints. |
| Local Art Event Promotions | Collaborate with local art events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local art fairs or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite prints. Take a quick photo and share a short story about their experience with your art. |
| Home Decor Photos | Create attractive room settings using inexpensive items like furniture, plants, and props from thrift stores. |
| Sustainability Tips | Share eco-friendly practices such as using recycled paper or eco-friendly inks. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the printing and packaging process. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free print. Use prizes that are cost-effective like a small print or a discount code. |
| Seasonal Art Posts | Highlight seasonal themes and prints using natural light and your smartphone camera. Share the story behind the artwork to add interest. |
Copy the tactics of the best art prints shops in the world!
There are art prints shops that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for art prints shops
Investing in high-quality social media content for your art prints and posters e-commerce site can be a game-changer. Many competitors might overlook this, giving you a golden opportunity to stand out, capture attention, and build a loyal customer base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Virtual Art Exhibitions | Hosting live or recorded virtual art exhibitions where artists discuss their work can create a sense of community and attract a global audience. |
| Interactive 360° Gallery Tours | Offering virtual 360° tours of your online gallery can provide a unique behind-the-scenes experience and entice people to explore and purchase your art prints and posters. |
| Limited Edition Prints | Creating buzz with limited edition or seasonal prints available for a short time can generate excitement and urgency, attracting new and repeat customers. |
| Artist Q&A Sessions | Hosting exclusive Q&A sessions with featured artists can create a memorable experience and foster word-of-mouth promotion. |
| AR Art Previews | Implementing augmented reality (AR) technology where customers can see how a print or poster would look in their space can enhance the shopping experience and attract tech-savvy customers. |
| Themed Art Collections | Curating themed art collections, such as a series inspired by a particular season or event, can provide a unique and immersive experience, attracting collectors and enthusiasts. |
| Art Challenge Contests | Organizing art challenge contests (e.g., creating a piece based on a specific theme) can create viral moments, attracting artists and art lovers alike. |
| Collaborative Art Projects | Partnering with other artists or art platforms to host collaborative projects can introduce your site to new audiences and create a buzz in the art community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the artists, the inspiration behind the prints, or the creative process can create an emotional connection with customers. |
| Interactive Art Selection | Allowing customers to vote on new designs or themes via social media polls can make them feel involved and eager to purchase the creations they helped influence. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as using sustainable materials or supporting environmental causes, can attract environmentally conscious consumers and media attention. |
| Pop-Up Art Shows | Operating pop-up art shows in different locations or at local events can expand your reach and attract new customers who may visit your online store later. |
| Art Subscription Service | Offering a subscription service where customers receive monthly prints or posters can create a loyal customer base and provide a steady revenue stream. |
| Immersive Art Workshops | Hosting workshops where customers can learn art techniques from featured artists can attract art enthusiasts and create a sense of exclusivity. |
| Flash Mob Art Installations | Organizing flash mob art installations in unexpected locations can create viral content and attract adventurous art lovers looking for unique experiences. |
Content that never works well for art prints shops on social media
Don't waste your time and resources on these strategies. We've seen many art prints and posters e-commerce sites make these mistakes, and they won't help you stand out from the crowd or bring in new customers.
| Content Type | Why It Never Works for Art Prints and Posters | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your site appear unoriginal or untrustworthy. | Use real photos of your art prints, posters, and behind-the-scenes shots to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like artist interviews, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with art or your products confuses followers and dilutes your brand. | Keep your content focused on your art prints, posters, artists, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your site's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your art positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on art, creativity, and your unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your products can bore followers and reduce engagement. | Share user-generated content, collaborate with artists, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your site seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your art prints and posters. |
Make your art prints and posters e-commerce store more profitable
We have studied the strategies of the best art prints shops in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your art prints and posters e-commerce store
We understand that as an art prints and posters e-commerce owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running an e-commerce site are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for art prints and posters e-commerce owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your e-commerce site. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small e-commerce businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your e-commerce site's visibility online.
With our marketing pack, you can invest in your e-commerce site's growth without feeling overwhelmed or uncertain.
Your art prints and posters e-commerce store could make more money!
Most art prints shop owners don't know how to grow their business. Let us teach you the right strategies.
