How to plan and track the budget of your antiques store [template]
How to plan and track the budget of your antiques store [template]

Copy the best antiques stores!

There are antiques store owners that make way more profit than you. We have analyzed their tactics. Get them now!

If you don’t plan and track your antiques store budget properly, you're setting yourself up for failure.

When we developed our strategy pack for antiques store owners, we saw a lot of store owners struggling with finances and planning.

They were disorganized, had no grasp of cash flow, and were drowning in financial troubles despite having valuable inventory.

Don’t let this be you—stand out and succeed.

We’ve created a small, free tool to help you get started: our Budget Tracker and Planner. Let’s turn your antiques store's finances around and set you on the path to success!

Get the budget tracker tailored for antiques stores

Most antiques store owners don't know how to plan and track their budget. This spreadsheet will help you.

budget tracker and planner template for an antiques store

Example of a full budget for antiques stores

Here is an example of a (very) detailed budget for an antiques store, to give you some inspiration

1. Rent and Utilities

Item Description Monthly Cost Annual Cost
Rent Lease for store space $3,000 $36,000
Electricity Power consumption for lighting and displays $400 $4,800
Water Water usage $100 $1,200
Internet & Phone Internet service and business phone $100 $1,200
Waste Removal Garbage and recycling services $50 $600
Pest Control Monthly pest control services $50 $600
Insurance Property and liability insurance $300 $3,600

2. Salaries & Wages

Position Number of Employees Monthly Cost per Employee Total Monthly Cost Annual Cost
Store Manager 1 $3,500 $3,500 $42,000
Sales Associates 2 $2,500 $5,000 $60,000
Inventory Specialist 1 $2,800 $2,800 $33,600
Cleaner 1 $1,500 $1,500 $18,000

3. Inventory & Supplies

Item Description Monthly Cost Annual Cost
Antique Inventory Purchasing antiques and collectibles $8,000 $96,000
Display Materials Shelves, cases, and stands $500 $6,000
Cleaning Supplies Detergents, polishes, etc. $100 $1,200
Office Supplies Stationery, pens, printer ink, etc. $100 $1,200

4. Marketing & Advertising

Item Description Monthly Cost Annual Cost
Online Advertising Google Ads, Facebook Ads, etc. $300 $3,600
Social Media Management Managing social media accounts $400 $4,800
Print Advertising Flyers, posters, newspaper ads $150 $1,800
Website Maintenance Hosting, domain, updates $100 $1,200
Email Marketing Email campaigns and newsletters $100 $1,200
Promotional Events Special events and promotions $200 $2,400

5. Miscellaneous Expenses

Item Description Monthly Cost Annual Cost
Equipment Maintenance Regular maintenance of store equipment $200 $2,400
Licenses & Permits Business licenses, permits, etc. $100 $1,200
POS System Point of Sale software and hardware $150 $1,800
Contingency Fund Emergency repairs and unexpected costs $300 $3,600
Staff Training Training programs and materials $100 $1,200

Some antiques stores make 5x more profit than you!

We have studied the strategies of the best antiques stores in the world. Replicate them now!

marketing strategy for an antiques store

What are the biggest expenses for an antiques store?

Be mindful of these potential pitfalls. Here are five major costs every antiques store owner needs to consider, along with some tips on how to manage them effectively.

    • Inventory acquisition costsAcquiring unique and valuable antiques can be a significant expense. Prices can vary widely based on rarity, condition, and provenance. To keep these costs manageable, focus on building relationships with reliable suppliers, attending auctions, and negotiating better deals. Be cautious of overspending on items that may not have a high resale value or are difficult to move.
    • Staffing your antiques storeYour staff is essential for providing excellent customer service and maintaining the store. Wages, benefits, and training can add up quickly. Optimize labor costs by scheduling efficiently, cross-training employees, and monitoring productivity. However, avoid underpaying or overworking your staff, as this can lead to high turnover and negatively impact customer service.
    • Rent and utilities of your storePrime locations can attract more foot traffic but come with higher rent. Utilities like electricity, heating, and water are necessary but can add up. To manage these costs, negotiate favorable lease terms and invest in energy-efficient lighting and climate control. Overspending often occurs when choosing a location that's too large or too upscale for your needs.
    • MarketingPromoting your antiques store is crucial, but advertising can be costly, whether through online ads, social media, or traditional media. Optimize this expense by focusing on cost-effective methods like the ones we recommend. Overspending can happen if you invest in elaborate campaigns without a clear return on investment.
    • Store fixtures and maintenance costsThis includes everything from display cases to lighting and security systems. These are essential for showcasing your antiques and ensuring a pleasant shopping experience. Optimize by investing in durable, high-quality fixtures and maintaining them regularly to avoid costly repairs. You can overspend by opting for overly elaborate or high-tech displays that don't add significant value.

How to spend less with your antiques store?

Here are practical tips to help you, as an antiques store owner, optimize your budget and manage expenses more effectively.

Expense Tips to Optimize
Inventory Costs Build relationships with estate sale organizers and auction houses for better deals on unique items.
Labor Costs Use scheduling software to manage staff hours efficiently and reduce overtime.
Utilities Install LED lighting and energy-efficient climate control systems to protect your antiques and save on energy bills.
Marketing Run social media contests for your antiques store and collaborate with local influencers for free exposure.
Cleaning Supplies Train staff on the proper use of specialized cleaning supplies to maintain the integrity of antiques and reduce waste.
Equipment Maintenance Set up a maintenance log for regular checks and servicing of display cases and climate control systems.
Rent/Mortgage Negotiate lease terms during renewal or consider moving to a less expensive location with good foot traffic.
Insurance Regularly review insurance policies to ensure they meet current needs and compare rates annually.
Packaging Use cost-effective, eco-friendly packaging and offer discounts for customers bringing their own bags.
Display Fixtures Invest in high-quality, durable display fixtures that can be easily reconfigured for different items.
POS System Choose a POS system that offers essential features with low transaction fees and integrates with inventory management software.
Staff Training Conduct regular in-house training sessions on antique care and customer service, and use free online resources.
Waste Management Implement a recycling program for packaging materials and donate unsold items to local charities.
Technology Invest in a robust inventory management system and utilize e-commerce platforms to expand your reach.
Linen and Laundry Partner with a cost-effective linen service for any fabric displays and consider reusable coverings.
Advertising Use digital advertising and local community boards to reduce printing costs.
Licensing and Permits Stay up-to-date with local regulations to avoid fines and costly renewals.
Transportation Plan delivery routes to maximize efficiency and reduce fuel costs, and consider partnering with a reliable courier service.
Office Supplies Purchase supplies in bulk and go paperless where possible with digital inventory and sales systems.
Inventory Management Use inventory management software to track stock levels and reduce overstocking.
Pest Control Schedule regular pest control services and maintain cleanliness standards to protect your antiques.
Music and Ambiance Use a streaming service for background music and host local artists' exhibitions during off-peak times.
Uniforms Choose durable, easy-to-clean uniforms and offer staff a stipend for maintenance instead of using an external service.

Copy the tactics of the best antiques stores in the world!

There are antiques stores that make way more money than you do. We have studied their tactics. Get them now!

marketing strategy for an antiques store

Expenses that are just useless for an antiques store

Yes, some expenses for your antiques store are just unnecessary. They don't contribute to increasing revenue or enhancing the customer experience.

Antiques Store Expense Reason It's Useless
Overly Lavish Displays Extravagant displays don't necessarily attract more customers and can be a drain on the budget.
Premium Packaging Unless you are targeting high-end collectors, most customers are satisfied with standard packaging.
Excessive Inventory Having too many items increases storage costs and can lead to unsold stock.
High-End Security Systems Top-of-the-line security systems are not always necessary and can be cost-prohibitive.
Paper Advertising Traditional paper ads often have a lower return on investment. Don’t include them in the marketing strategy of your antiques store.
Multiple Uniform Styles Having various uniform styles increases costs without adding significant value to the customer experience.
Excessive Staff Overstaffing leads to higher labor costs without necessarily improving service quality.
Premium Subscription Services Expensive subscriptions for magazines or online services often go unnoticed by customers.
Exclusive Items Stocking rare items can inflate costs and complicate supply chains.
Costly Furniture High-end furniture for the store is not always appreciated by customers and can be a significant expense.
Custom Printed Bags Personalized bags are a minor detail that most customers overlook, and they can be expensive.
Unnecessary Software Paying for software with features you don’t use is a waste of resources.
Premium Water Brands Most customers are content with filtered tap water, making expensive bottled water unnecessary.
Extra Delivery Vehicles Maintaining a larger fleet than needed increases operational costs.
Excessive Membership Fees Paying for multiple industry memberships often yields little benefit.
Overly Frequent Renovations Constantly updating decor and layout can be costly and disrupt operations.
Expensive Store Decorations Elaborate decorations are often ignored by customers and add to the cost.
High-End Display Cases Luxury display cases are prone to damage and expensive to replace, often going unnoticed by customers.
Excessive Staff Meetings Too many meetings can reduce productivity and increase labor costs.
Expensive Catalog Designs Frequently redesigning catalogs is costly and often unnecessary.
Unused Promotional Materials Ordering more promotional items than needed leads to waste and unnecessary expense. Get our marketing budget planner template.
Paid Directory Listings Many free listing options are available, making paid listings often redundant.
High-End Event Equipment Specialized event equipment is often unnecessary and adds to costs without a proportional benefit.

Stop working with a tight budget for your antiques store!

Managing a budget for an antiques store when funds are tight can feel like a nightmare. It's like being in a maze where any unexpected expense can throw you off course.

This constant pressure makes it nearly impossible to invest in growth opportunities, leaving you always scrambling to cover costs. It's a life filled with stress and sleepless nights.

Yes, you can continue down this path, scraping together pennies and barely making ends meet. But there's another part of the equation you might be overlooking. Instead of just trying to cut costs, you can focus on growing your revenue. More income means more breathing room and more money to invest in unique pieces and marketing.

And no, you don't necessarily have to spend money to grow. There are plenty of zero-cost initiatives and strategies that can help you increase your revenue by 10%, 20%, or more. We've detailed all of these strategies in our guides, after studying dozens of antiques stores just like yours. Get them now!

Make your antiques store more profitable

We have studied the strategies of the best antiques stores in the world. All their tactics are explained in our pack!

marketing strategy for an antiques store
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