It's made for antiques store owners, and no one else

There's tons of free marketing advice online, but is it really useful?

90% of these strategies won’t work for you. Take cold-calling potential customers or setting up a LinkedIn profile—they are common approaches, but they just don’t align with your store’s identity.

You run an antiques store. You don’t want to "curate a collection of timeless treasures" or "build a brand rooted in history". You want every antique sold, every collector finding a gem, and every space cleared for new finds. That’s your marketing goal. Nothing else matters.

How can you get antique lovers to make a special trip to your shop, even if it's not around the corner? What’s the best way to showcase rare finds to make them irresistible? How do you turn your store into the top spot for estate sales? How do you keep collectors coming back to see your latest acquisitions?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.