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You're an advertising agency owner. Let us ask you a question - are you attracting a lot of clients with what you’re posting on social media?
We are asking this question because we've seen many agency owners struggle with the challenge of planning effective social media content.
That's why we've developed a free social media planner template, tailored to advertising agencies. This tool will help you simplify the process, showing you how to captivate your audience with every post.
Also, if you want to boost your agency's visibility with the right tactics and strategies, check out our Marketing Pack for Advertising Agencies.
Read on to discover how to leverage this tool to enhance your agency's online presence and ensure every post contributes directly to your success.
What social media platforms are best for promoting an advertising agency?
Contrary to popular belief, not all social media platforms are relevant for your advertising agency's marketing strategy.
This is mainly due to varying user demographics, content formats, and engagement dynamics. For example, platforms like Pinterest, primarily used for visual inspiration and DIY projects, offer little value for advertising agencies aiming to attract corporate clients and engage with businesses on a professional level.
Actually, as an advertising agency, you have to strategically select platforms focusing on those that enable professional networking, thought leadership, and B2B engagement, such as LinkedIn, Twitter, and Facebook. We have made it easy for you to understand with the table below.
Finally, please note that we have included specific guides for every relevant platform in our pack for advertising agencies who want to grow their business.
The best social media platforms for an advertising agency
| Social Media Platform | Relevancy Level for an Advertising Agency | Detailed Explanation |
|---|---|---|
| High | LinkedIn's professional network is ideal for B2B marketing, showcasing case studies, and connecting with potential clients and industry leaders. | |
| High | Twitter allows for real-time updates, industry news sharing, and engaging in thought leadership. Its fast-paced nature is perfect for staying relevant in the advertising world. | |
| Medium-High | With its vast user base, Facebook enables agencies to reach a broad audience, promote services, and use targeted ads. Its group and community features also help in networking and client engagement. | |
| Medium | Instagram's visual-centric format can be used to showcase creative campaigns and agency culture, but it may not be as effective for B2B engagement compared to other platforms. | |
| TikTok | Medium | TikTok's trend-driven content can help agencies demonstrate their creativity and connect with younger audiences, but it may not directly attract corporate clients. |
| Low | Pinterest’s focus on visual inspiration makes it less relevant for advertising agencies aiming to engage with businesses and showcase professional services. | |
| Snapchat | Low | Snapchat's ephemeral content appeals to younger audiences, but it might not offer the sustained engagement or professional reach that advertising agencies need. |
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We have studied the strategies of the best advertising agencies in the world. Replicate them now!
How to get started on social media for your advertising agency?
Setting up and managing a social media account for your advertising agency is something you can definitely do by yourself, and in many cases, it's advisable to start this way.
It’s not as complicated as it might seem, but it does require a bit of strategy and thoughtfulness. We have actually explained everything, for each platform, step-by-step, in our marketing strategy pack for advertising agencies.
Pick the right audience
First, let's talk about identifying your target audience.
This is crucial because your entire social media voice, style, and content will pivot around what appeals to your audience.
Consider your agency’s services, expertise, location, and client base. Who does it appeal to? Startups, established businesses, tech companies? Understanding who you're talking to helps tailor your message.
Set up your profile the right way
When setting up your profile, ensure your agency’s social media bio includes essential elements that instantly inform and attract potential clients.
This includes the type of services you offer, your location (a must), operating hours, and something unique about your agency, like “Award-winning creative solutions” or “Experts in digital marketing.” Including a link to your portfolio, case studies, or your website is also crucial.
Does it take a lot of time?
Now, is it time-consuming? Initially, setting up your account and learning the ropes can take some time.
However, once you get into the rhythm of things, maintaining your social media presence becomes part of your daily routine, not unlike checking your email.
Should you hire someone to do it for you?
Regarding whether you need to hire someone, it depends on your comfort level with social media and the amount of time you can dedicate. Starting by yourself is a great way to understand what works for your business.
Down the line, if your business grows or if you find it too time-consuming, hiring a professional with experience in social media management for advertising agencies might be a good investment.
7-day social media calendar for an advertising agency
Now, let's summarize the actions you need to take in the first week of setting up and getting started with your agency's social media (if you need a more detailed and in-depth calendar, spanning over 30 days, please check our marketing strategy pack for advertising agencies.
| Day Number | Actions | How to Do It Well |
|---|---|---|
| 1 | Choose the right platforms | Pick platforms where your target audience is most active. Usually, LinkedIn and Twitter are key. |
| 2 | Set up your profiles | Use high-quality images for your profile and cover photos. Fill in all the bio details comprehensively. |
| 3 | Identify your target audience | Think about who your agency appeals to and tailor your content to match their interests. |
| 4 | Plan your content | Draft a content calendar with a mix of promotional, informative, and engaging posts. |
| 5 | Start posting | Begin with introducing your agency, your team, and what makes you special. Keep it light and engaging. |
| 6 | Engage with your audience | Respond to comments, messages, and mentions. Engagement is key to building a community. |
| 7 | Analyze and adjust | Look at what posts are doing well and which aren’t. Adjust your strategy accordingly. |
What are the best strategies to increase the followers of your advertising agency organically?
Here is a table of 12 highly effective and innovative content strategies an advertising agency can implement on social media to organically boost their follower count, along with the types of content that resonate most with their audience.
This table is concise and summarized. For a comprehensive breakdown, complete with step-by-step actionable tips, and insights derived from studies of real-life case studies of successful advertising campaigns, please refer to our advertising strategy pack.
| Strategy | How to make it so it brings you profit |
|---|---|
| Interactive Webinars | Host live webinars covering cutting-edge advertising trends or case studies. Encourage participants to engage through Q&A sessions and share the webinar content using a specific hashtag to expand your reach. |
| Agency Life Sneak Peeks | Share behind-the-scenes glimpses of the agency life, including brainstorming sessions, creative discussions, and day-to-day operations. This humanizes your brand and strengthens connections with your audience. |
| User-Generated Content Challenges | Initiate challenges where followers create their own ads or content based on a theme you set. Offer rewards for the best entries. This not only promotes creativity but also increases your content's reach. |
| Collaborations with Industry Influencers | Partner with well-known industry influencers to co-create content or host joint events. Their followers get exposed to your brand, potentially boosting your own follower base. |
| Teasers of Upcoming Campaigns | Release sneak peeks of upcoming campaigns to create anticipation. Let your followers vote on certain elements of the campaign, making them feel involved in the creative process. |
| Themed Content Series | Create themed content series based on different advertising themes or success stories. Share these regularly to keep your audience engaged and looking forward to more. |
| Exclusive Client Case Studies | Share detailed case studies of successful client campaigns, highlighting your agency’s role in their success. This not only showcases your expertise but also attracts potential clients. |
| Interactive Polls and Quizzes | Engage your audience with polls and quizzes related to advertising trends or consumer behavior. This interactive content keeps your followers engaged and encourages frequent visits to your profile. |
| Industry Insights and Analysis | Post insightful analyses on current trends and future predictions in the advertising world. This positions your agency as a thought leader in the field. |
| Client Testimonials | Feature testimonials from satisfied clients or successful campaigns. This builds trust and encourages potential clients to consider your services. |
| Eco-Friendly Campaign Highlights | If your agency specializes in eco-friendly campaigns, share your green initiatives and the impact of these campaigns. This attracts clients who prioritize sustainability. |
| Flash Promotions | Offer time-limited promotions or discounts on your services exclusively to your social media followers. This creates urgency and encourages people to follow your updates closely. |
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What are some common social media mistakes to avoid as an advertising agency?
Advertising agencies face unique challenges when managing their social media presence. Below is a detailed table that highlights common mistakes, their potential impacts, and offers practical advice on what to avoid and what strategies to adopt instead.
| Mistake # | Mistake Description | Consequences | What Not to Do | What to Do Instead |
|---|---|---|---|---|
| 1 | Ignoring Client Feedback | Damage to agency reputation and client relationships. | Do not dismiss client comments or critiques. | Engage actively with client feedback, addressing concerns and showing appreciation for their input. |
| 2 | Inconsistent Brand Messaging | Confusion about agency identity and values. | Avoid erratic or conflicting messages across platforms. | Maintain a consistent brand voice and message in all communications to strengthen brand identity. |
| 3 | Overemphasis on Self-Promotion | Potential loss of follower interest and engagement. | Don't focus solely on showcasing agency achievements and services. | Create a balanced content mix that also educates, informs, and entertains your audience. |
| 4 | Using Low-Quality Visuals | Creates a poor impression of your creative capabilities. | Avoid using unprofessional or poorly designed graphics and videos. | Utilize high-quality, creative visuals that reflect the high standards of your agency's work. |
| 5 | Not Leveraging SEO | Missed opportunities for increased visibility and engagement. | Do not ignore the importance of optimizing your content for search engines. | Implement SEO best practices to enhance your online presence and attract more traffic. |
| 6 | Isolation from Industry Networks | Limited growth and reduced business opportunities. | Avoid being disconnected from other businesses and professionals in your industry. | Actively network with industry peers and participate in collaborations to expand your reach and influence. |
| 7 | Failing to Showcase Unique Selling Propositions | Difficulty in differentiating your agency from competitors. | Do not rely on generic content that could apply to any agency. | Highlight what makes your agency unique, such as specialized services, successful case studies, or innovative approaches. |
| 8 | Ignoring User-Generated Content | Missing out on leveraging authentic endorsements. | Do not overlook content that clients or partners have created about your agency. | Encourage and share user-generated content that features your agency, enhancing credibility and community engagement. |
| 9 | Poor Crisis Management | Risk of escalating negative situations into broader issues. | Avoid ignoring or mishandling public relations crises. | Manage crises swiftly and professionally, demonstrating your agency's commitment to integrity and client satisfaction. |
| 10 | Lack of Personal Touch | Impersonal brand image that fails to connect with clients. | Don't let your social media interactions become robotic or overly formal. | Infuse personality into your communications to make your agency more relatable and engaging. |
| 11 | Not Utilizing Analytics | Inability to measure effectiveness and optimize strategies. | Avoid neglecting the data available from social media analytics. | Regularly review analytics to understand audience behavior and refine your strategies accordingly. |
| 12 | Ignoring New Platforms and Trends | Falling behind in a rapidly evolving digital landscape. | Do not stick rigidly to traditional methods or ignore emerging trends. | Stay updated with the latest digital trends and platforms, adapting your strategies to maintain a competitive edge. |
How to implement a successful system on social media for your advertising agency?
When it comes to social media management for advertising agencies, you're looking at a game that's as much about creativity and strategy as it is about your campaigns.
Setting up a process for this requires a bit of planning and a lot of innovation.
How to track results?
For tracking performance and results, it's all about the analytics. Each social platform offers its own set of tools for this.
For Instagram and Facebook, you've got Insights; for Twitter, there's Analytics, and so on. These tools allow you to track engagement rates, follower growth, and the reach of your posts.
The success metrics for advertising agencies specifically can include direct engagement on posts related to your campaigns, the number of client inquiries received via social media, and user-generated content, like when clients share your work. An uptick in these areas typically indicates a winning strategy.
What marketing budget?
On the topic of the right marketing budget for your advertising agency, there's no one-size-fits-all number, but for a small to medium-sized agency, starting with an average weekly budget of $200 to $1000 on paid advertisements can test the waters effectively.
This budget allows for experimentation with different ad types, targeting options, and platforms to see what yields the best ROI. Adjustments can be made based on the performance and goals of the campaign.
Speaking of paid advertisements, they're not mandatory but definitely advantageous. We actually cover them in our strategy pack. The organic reach on social media has been declining, making paid ads a valuable tool for ensuring your content gets seen by both your current audience and potential new clients.
The benefits are manifold: increased visibility, targeted reach (you can zero in on demographics, locations, interests), and, importantly, actionable insights from ad performance data. This last point means you can constantly refine your approach for better results.
How often should you post?
As for posting frequency, the golden rule is consistency over quantity.
For advertising agencies, a good rhythm might be once a day on platforms like Instagram and LinkedIn, where professional visuals and insights are key.
Stories and live features offer additional, less formal ways to connect daily. On Twitter, where the conversation moves faster, two to three posts a day can keep you in the loop without overwhelming your followers. The key is to maintain a regular presence that keeps your audience engaged without bombarding them.
Make your advertising agency more profitable
We have studied the strategies of the best advertising agencies in the world. All their tactics are explained in our pack!
Where can you get the social media strategies that will actually work for your advertising agency?
We understand the hesitation many business owners feel about diving into the world of social media marketing.
It's not uncommon to see the realm of digital promotion as daunting, especially when terms like "brand engagement" and "conversion metrics" seem like a foreign language.
Running a business is already a round-the-clock job, and finding the time, resources, or budget to dedicate to what might seem like a corporate luxury can feel out of reach. Add to that the skepticism born from past attempts that didn’t pan out, or the belief that the quality of your services should naturally attract clients, and it’s easy to see why stepping into social media marketing might be put on the back burner.
Recognizing these challenges, our team has crafted a strategy pack specifically tailored for business owners like you.
This set of tools is designed to demystify the process, breaking down the jargon into simple, actionable steps. We've focused on strategies that are not only cost-effective but are also easy to implement, ensuring they don't require a hefty upfront investment or extensive marketing knowledge.
Our business strategy pack addresses each concern, from the misconception that significant financial resources are necessary, to the challenge of keeping up with the rapid evolution of digital marketing.
We offer clear, straightforward solutions that highlight the value and effectiveness of social media, aiming to transform skepticism into optimism.
By doing so, we aim to make it easier for you to see the potential in leveraging social media to enhance your business's visibility and client engagement, without detracting from the essential operations of your business.
Your advertising agency could make more money!
Most advertising agency owners don't know how to grow their business. Let us teach you the right strategies.
