![Advertising Agency: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_96bb771f-b88a-4aae-b46e-f4fc9df9c7e5.png?v=1715865437&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best advertising agencies in the world use strategically to attract clients.
We know you're busy running your agency and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your portfolio.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for advertising agencies.
Get the content idea list made for advertising agency owners
A lot of advertising agencies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for an advertising agency
We have analyzed numerous advertising campaigns and social media strategies while developing our strategy pack for advertising agencies - here is what consistently drives success.
| Content Type | Why It Works to Attract New Clients to Your Agency |
|---|---|
| Case Studies | Detailed case studies showcasing successful campaigns demonstrate your agency's expertise and effectiveness, attracting potential clients. |
| Behind-the-Scenes Videos | Showing the creative process, team collaboration, and project development builds trust and creates a connection with prospective clients. |
| Client Testimonials | Positive reviews and testimonials from satisfied clients provide social proof and encourage others to work with your agency. |
| Special Offers and Promotions | Announcing limited-time offers or discounts on services can attract new clients looking for a good deal. |
| User-Generated Content | Sharing content created by clients (testimonials, project outcomes) engages the community and adds authenticity to your brand. |
| Industry Collaborations | Partnering with industry influencers or complementary businesses can introduce your agency to a broader, relevant audience. |
| Event Announcements | Promoting upcoming webinars, workshops, or networking events can attract new clients interested in your expertise and services. |
| Seasonal and Holiday Campaigns | Highlighting seasonal or holiday-themed campaigns can attract clients looking for timely and relevant marketing solutions. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your services. |
| Expert Tips and Insights | Sharing valuable marketing tips and industry insights can position your agency as a thought leader and attract clients seeking expertise. |
| Project Updates | Regularly updating followers with ongoing project highlights keeps your agency top-of-mind and showcases your continuous work. |
| Team Spotlights | Featuring stories about team members creates a personal connection and humanizes your brand, making it more relatable. |
| Marketing Trends | Sharing the latest marketing trends and how your agency leverages them can attract clients looking for cutting-edge solutions. |
| Sustainability Initiatives | Highlighting sustainable practices or socially responsible campaigns appeals to clients who value corporate responsibility. |
| Client Spotlights | Featuring successful clients and their stories creates a sense of community and makes others want to be part of that success. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some advertising agencies make 5x more profit than you!
We have studied the strategies of the best advertising agencies in the world. Replicate them now!
How can advertising agency owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality visuals and compelling copy are essential for your advertising campaigns.
People are drawn to eye-catching designs and engaging messages. Make sure your graphics are sharp, your videos are well-lit, and your copy is clear and persuasive.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free content calendar for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “generic” agency.
Show the real side of your agency. Behind-the-scenes photos, team stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special projects, events, or industry insights. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your agency’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your agency, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for advertising agencies.
How to Do It Fast and Efficiently
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A graphic on Instagram can be a post on LinkedIn or a tweet on Twitter.
Encourage clients to share their own success stories and tag your agency. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for advertising agencies on social media
Our team has curated a list of highly specific, low-budget content ideas tailored for advertising agencies, complete with practical tips to keep costs down and maximize social media impact.
You might want to incorporate some of these ideas in the marketing strategy of your agency.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Ad Campaigns | Utilize natural light by shooting near windows during the day. Enhance visuals with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to record a quick video testimonial on their phone. Offer a small discount on their next project as a thank-you. |
| User-Generated Content | Encourage clients to share their campaign results by offering a monthly raffle for those who tag your agency on LinkedIn. |
| DIY Tutorial Videos | Film short, simple tutorials on marketing strategies using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your creative process or introduce the team during slow hours. |
| Project Highlight Posts | Design simple, eye-catching graphics for recent projects using free tools like Canva. Include a brief description and a compelling visual. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their marketing preferences or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their successful campaigns. Take a quick photo and share a short story about their experience with your agency. |
| Office Photos | Create attractive office settings using inexpensive items like plants, artwork, and props from dollar stores. |
| Marketing Tips | Share practical marketing tips such as social media strategies or SEO best practices. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the creative process, such as brainstorming sessions or design work. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free audit. |
| Seasonal Campaign Posts | Highlight seasonal marketing trends and campaigns using natural light and your smartphone camera. Share the story behind the campaign to add interest. |
Copy the tactics of the best advertising agencies in the world!
There are advertising agencies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for advertising agencies
Investing in high-quality, creative content for your advertising agency can set you apart from the competition, capturing the attention of potential clients and building a strong, loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Case Study Videos | Creating detailed case study videos showcasing successful campaigns can demonstrate your expertise and attract clients looking for proven results. |
| Interactive Portfolio | Offering an interactive, 360° portfolio of your work can provide a unique and engaging way for potential clients to explore your projects and capabilities. |
| Limited-Time Service Packages | Introducing limited-time service packages with special pricing can create urgency and attract new clients eager to take advantage of the offer. |
| Client Workshops | Hosting exclusive workshops where clients can learn about the latest trends and techniques in advertising can build stronger relationships and showcase your thought leadership. |
| AR Campaign Previews | Implementing augmented reality (AR) previews of potential campaigns can provide clients with a futuristic and immersive experience, setting you apart as an innovative agency. |
| Themed Networking Events | Organizing themed networking events, such as industry-specific mixers or creative brainstorming sessions, can attract potential clients and foster a sense of community. |
| Creative Contests | Running creative contests (e.g., best ad concept) can generate buzz and attract talented individuals and companies looking to collaborate with a dynamic agency. |
| Collaborative Campaigns | Partnering with other agencies or brands for collaborative campaigns can introduce your agency to new audiences and create a buzz in the industry. |
| Story-Driven Client Testimonials | Sharing in-depth client testimonials that highlight the journey and success stories can create an emotional connection and build trust with potential clients. |
| Interactive Campaign Design | Allowing clients to participate in the campaign design process via interactive tools or social media polls can make them feel involved and excited about the final product. |
| Sustainability Initiatives | Launching and promoting sustainability initiatives, such as eco-friendly campaigns or green advertising practices, can attract environmentally conscious clients and media attention. |
| Pop-Up Creative Studios | Setting up temporary creative studios in different locations or at industry events can expand your reach and attract new clients who may seek your services later. |
| Subscription-Based Insights | Offering a subscription service where clients receive monthly insights, trends, and strategies can create a loyal client base and position your agency as a thought leader. |
| Immersive Training Sessions | Hosting immersive training sessions where clients can learn advanced advertising techniques from your experts can attract industry professionals and create a sense of exclusivity. |
| Flash Mob Campaigns | Organizing flash mob advertising campaigns in unexpected locations can create viral content and attract adventurous clients looking for unique and impactful marketing strategies. |
Content that never works well for advertising agencies on social media
Don't waste your time and resources on these strategies. We've seen many businesses make these mistakes, and they won't help you stand out from the competition or attract new clients to your advertising agency.
| Strategy | Why It Never Works for Agencies | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack originality and can make your agency appear uninspired or untrustworthy. | Use real photos of your team, office, and projects to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing services can feel spammy and turn off potential clients. | Mix in engaging content like case studies, client testimonials, and industry insights to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with advertising or your agency confuses followers and dilutes your brand. | Keep your content focused on your agency, advertising trends, client success stories, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your agency's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your agency positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on advertising, industry trends, and your agency's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your agency can bore followers and reduce engagement. | Share user-generated content, collaborate with industry influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your agency seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your agency. |
Make your advertising agency more profitable
We have studied the strategies of the best advertising agencies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your advertising agency
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your advertising agency could make more money!
Most advertising agency owners don't know how to grow their business. Let us teach you the right strategies.
