It's made for watches shop owners, and no one else

You can find free marketing tips everywhere, but are they useful?

Most of them will not work for you. Take promoting on Snapchat or creating a Pinterest board—they are common approaches, but they simply don’t align with your store’s audience.

You have a watches and accessories online store. You don’t want to "enhance brand positioning" or "increase engagement". You want to attract watch collectors and accessory buyers, increase sales of timepieces and accessories, and see your revenue rise with each product purchased. That’s your marketing goal. Nothing else matters.

How do you ensure your watches and accessories come up first in searches for luxury timepieces? What’s your approach for converting site visits into high-value purchases? How do you feature premium or new watch models to attract buyers? How do you use social media to showcase different styles and build a loyal customer base?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.