It's made for tapas bar owners, and no one else

The internet has a lot of free marketing tips, but are they helpful?

Most of them won't work for you. For example, creating a Pinterest board or setting up a LinkedIn group are common strategies but don't make sense for you.

You run a tapas bar. You don't want to "generate brand awareness" or "collect likes and follows". You want to have every table in the tapas bar occupied and every seating time fully booked. That's your marketing goal. Nothing else matters.

How do you make sure your tapas bar shows up first when people search for tapas and Spanish cuisine? How do you convert website traffic into reservations? How do you highlight your diverse tapas menu and Spanish wines? How do you use social media to showcase your tapas creations and special offers? How do you upsell premium tapas or wine pairings? How do you encourage repeat visits from tapas enthusiasts?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.