It's made for sushi bar owners, and no one else

You can find free marketing tips everywhere, but are they useful?

Most of them will not work for you. For example, creating a LinkedIn group or distributing flyers door-to-door are typical strategies but don't make sense for you.

You run a sushi bar. You don't want to "create a buzz" or "increase social media awareness". You want to have every seat at the sushi bar filled and every dining slot fully booked. That's your marketing goal. Nothing else matters.

How do you ensure your sushi bar appears first in searches for sushi and Japanese cuisine? How do you convert site visits into reservations? How do you showcase your fresh sushi and sashimi to attract diners? How do you use social media to feature your sushi specials and creative rolls? How do you upsell premium sushi rolls or tasting menus? How do you keep sushi lovers coming back for more?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.