It's made for sunglasses store owners, and no one else

There is a lot of free marketing advice on the internet, but is it really helpful?

Many strategies out there will never work for you. For example, running LinkedIn ads or creating corporate email newsletters are popular suggestions but don't make sense for you.

You have a sunglasses store. You don't want to "position your brand as an industry leader" or "create a paradigm shift in eyewear". You want to have every pair of sunglasses sold, every customer walking out with the perfect fit, and every sunny day enhancing your sales. That's your marketing goal. Nothing else matters.

How do you attract fashion-forward customers to your store for stylish sunglasses, even if it’s a bit out of their way? What’s the best way to showcase your designer and unique eyewear? How can you make your store the top choice for high-quality sunglasses? How do you ensure repeat visits for new styles and seasonal collections?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.