It's made for skincare shop owners, and no one else

There's tons of free marketing advice online, but is it really useful?

90% of these strategies won’t work for you. Take cold-calling potential customers or creating a Pinterest board—they are typical tactics, but they just don’t suit your site’s audience.

You have a skincare e-commerce site. You don’t want to "increase engagement" or "drive client-centric innovation". You want to attract skincare enthusiasts, increase sales of skincare products, and see your revenue rise with each item purchased. That’s your marketing goal. Nothing else matters.

How do you ensure your skincare products come up first in searches for beauty and health? What’s your approach for converting site visits into skincare purchases? How do you showcase popular or new skincare items to attract buyers? How do you leverage social media to share skincare routines and build customer trust?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.