It's made for shoe store owners, and no one else

There is a lot of free marketing advice on the internet, but is it really helpful?

Many strategies out there will never work for you. Take promoting on Snapchat or setting up a LinkedIn profile—they are common strategies, but they simply don’t fit your store’s model.

You have a shoe store. You don’t want to "redefine footwear trends" or "create a brand synonymous with comfort and style". You want every pair sold, every customer finding their perfect fit, and everyone leaving ready to walk out in style. That’s your marketing goal. Nothing else matters.

How do you attract fashion-conscious customers to your store for premium footwear, even if it’s not local? What’s the best way to showcase your exclusive collections? How can you make your store the go-to for stylish and high-quality shoes? How do you drive repeat visits for new styles and seasonal collections?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.