It's made for seafood restaurant owners, and no one else

There is a lot of free marketing advice on the internet, but is it really helpful?

Many strategies out there will never work for you. Take launching a LinkedIn group or creating a Pinterest board—they are common tactics, but they simply don’t align with your restaurant’s focus.

You run a seafood restaurant. You don't want to "position yourself as a seafood destination" or "increase visibility in the gourmet scene". You want to have every table filled with guests savoring lobster, oysters, and the freshest catch of the day during every dining period. That's your marketing goal. Nothing else matters.

How do you make sure your seafood restaurant ranks high for seafood dining searches? How do you convert site visits into reservations or orders? How do you showcase your fresh seafood dishes and specialties? How do you use social media to promote your seafood dishes and seasonal catches? How do you upsell premium seafood items or combo meals? How do you build a loyal customer base for your seafood restaurant?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.