It's made for record store owners, and no one else

The internet has a lot of free marketing tips, but are they helpful?

Most of them won't work for you. Take cold-calling potential customers or creating a Pinterest board—they are typical approaches, but they just don’t align with your store’s business needs.

You run a record store. You don’t want to "preserve music history" or "build a community of audiophiles". You want every vinyl sold, every music lover finding their new favorite album, and every shelf cleared by the end of the day. That’s your marketing goal. Nothing else matters.

How do you get music lovers to visit your store for vinyl and rare records, even if it’s a bit out of their way? What’s the best way to showcase your unique and collectible items? How can you make your store the top destination for music enthusiasts? How do you encourage repeat visits for new arrivals and special editions?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.