It's made for ramen shop owners, and no one else

There is a lot of free marketing advice on the internet, but is it really helpful?

Many strategies out there will never work for you. Take promoting on Snapchat or creating a Pinterest board—they are common approaches, but they simply don’t suit your shop’s business needs.

You have a ramen shop. You don't want to "cultivate an authentic dining experience" or "build a unique brand identity". You want to have every seat occupied with customers slurping ramen, enjoying gyoza, and relishing every bowl of warm broth during every meal period. That's your marketing goal. Nothing else matters.

How do you ensure your ramen shop appears at the top of searches for ramen and Asian cuisine? How do you convert website clicks into bowl orders? How do you highlight your specialty broths and toppings? How do you use social media to showcase your ramen bowls and limited-time offerings? How do you upsell premium ingredients like extra chashu or specialty noodles? How do you encourage ramen lovers to return frequently?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.