It's made for underwear brand founders, and no one else

There is a lot of free marketing advice on the internet, but is it really helpful?

Many strategies out there will never work for you. For example, running print ads or creating a corporate email newsletter are common suggestions but don't make sense for you.

You run a men’s underwear brand. You don’t want to "leverage cutting-edge strategies" or "enhance brand positioning". You want to attract new customers, boost sales of men’s underwear, and grow revenue through comfortable and stylish designs. That’s your marketing goal. Nothing else matters.

How do you ensure your men’s underwear brand ranks high in searches for comfortable briefs? How do you convert site visits into purchases? How do you highlight the comfort and fit of your underwear? How do you use social media to feature new designs and customer testimonials? How do you upsell premium or multi-pack options? How do you build a loyal customer base for your underwear?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.