It's made for Japanese restaurant owners, and no one else

There's tons of free marketing advice online, but is it really useful?

90% of these strategies won’t work for you. Take setting up a LinkedIn group or promoting on Snapchat—they are common tactics, but they simply don’t fit your business.

You run a Japanese restaurant. You don't want to "position your brand" or "enhance customer satisfaction". You want to have every table filled with guests enjoying sushi, sashimi, and sake during every dining slot. That's your marketing goal. Nothing else matters.

How do you make sure your Japanese restaurant shows up first in searches for Japanese cuisine? How do you turn site visits into reservations? How do you showcase your sushi and other Japanese specialties to attract diners? How do you use social media to promote your authentic dishes and seasonal specials? How do you upsell premium sushi rolls or traditional Japanese meals? How do you encourage repeat visits from your Japanese food lovers?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.