It's made for French restaurant owners, and no one else

There is a lot of free marketing advice on the internet, but is it really helpful?

Many strategies out there will never work for you. Take running LinkedIn ads or setting up a Pinterest board—they are common tactics, but they simply don’t suit your business needs.

You run a French restaurant. You don't want to "build a following" or "enhance your brand". You want to have every table filled with guests savoring foie gras, escargot, and Bordeaux wine during every dinner service. That's your marketing goal. Nothing else matters.

How do you make sure your French restaurant ranks high in searches for French cuisine? How do you convert website visitors into reservations? How do you showcase your classic French dishes and fine dining experience? How do you use social media to promote your gourmet offerings and wine pairings? How do you upsell premium dishes or wine selections? How do you encourage repeat visits from your French food enthusiasts?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.