It's made for fitness center owners, and no one else

The internet has a lot of free marketing tips, but are they helpful?

Most of them won't work for you. Take promoting on Snapchat or setting up a Pinterest board—they are common tactics, but they simply don’t suit your business model.

You run a fitness center. You don’t want to "leverage cutting-edge strategies" or "increase engagement". You want to attract new members, fill your class schedules, and grow your revenue through diverse fitness offerings and high membership retention. That’s your marketing goal. Nothing else matters.

How do you ensure all your fitness class slots are fully booked? How do you attract new members to your center even if it’s not the closest gym? What’s the best way to get potential members to sign up immediately when they see your gym online? How can you upsell premium memberships or personal training sessions? How do you encourage members to come back more frequently?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.