It's made for fishing gear store owners, and no one else

There is a lot of free marketing advice on the internet, but is it really helpful?

Many strategies out there will never work for you. Take running Snapchat ads or creating a corporate email newsletter—they are common strategies, but they just don't fit your business.

You run a fishing gear store. You don’t want to "foster a culture of outdoor adventure" or "engage with a community of anglers". You want every rod, reel, and lure sold, every fisherman fully equipped, and every customer ready for their next catch. That’s your marketing goal. Nothing else matters.

How do you get fishing enthusiasts to visit your store for gear, even if it’s a bit of a drive? What’s the best way to highlight your top-notch equipment? How can you make your shop the top destination for fishing gear and advice? How do you ensure they return for new gear and seasonal needs?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.