It's made for scarves shop owners, and no one else

There is a lot of free marketing advice on the internet, but is it really helpful?

Many strategies out there will never work for you. Take launching LinkedIn ads or creating corporate email newsletters—they are typical tactics, but they just don't make sense for you.

You run a fashion scarves e-commerce site. You don’t want to "increase engagement" or "drive client-centric innovation". You want to attract fashion-forward customers, boost sales of stylish scarves, and see your revenue grow with each accessory purchased. That’s your marketing goal. Nothing else matters.

How do you ensure your fashion scarves come up first in searches for stylish accessories? What’s your approach for converting website traffic into scarf purchases? How do you feature trending or seasonal scarves to attract fashion-conscious shoppers? How do you use social media to highlight different ways to wear your scarves?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.