It's made for fabric store owners, and no one else

There is a lot of free marketing advice on the internet, but is it really helpful?

Many strategies out there will never work for you. Take cold-calling potential customers or creating corporate email newsletters—they are typical tactics, but they just don't make sense for you.

You run a fabric store. You don’t want to "foster creative expression" or "become the go-to place for crafters". You want every yard of fabric sold, every customer equipped for their next project, and every bolt cleared. That’s your marketing goal. Nothing else matters.

How do you lure sewing enthusiasts to your fabric store, even if it's not right around the corner? What’s the best way to show off your premium fabrics? How can you make your store the top spot for fabric inspiration and supplies? How do you encourage repeat visits for new materials and patterns?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.