It's made for exotic store owners, and no one else

You can find free marketing tips everywhere, but are they useful?

Most of them will not work for you. Take promoting on Snapchat or setting up a Pinterest board—they are common tactics, but they just don’t align with your store’s identity.

You own an exotic products store. You don’t want to "curate a unique shopping experience" or "build a brand known for rare finds". You want every exotic item sold, every customer discovering something new, and every shelf cleared for the next shipment. That’s your marketing goal. Nothing else matters.

How do you attract shoppers to your store for rare and exotic items, even if it’s not in their neighborhood? What’s the best way to highlight your unique inventory? How do you make your store the top destination for discovering international goods? How do you encourage them to return to see new arrivals?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.