It's made for dark kitchen owners, and no one else

The internet has a lot of free marketing tips, but are they helpful?

Most of them won't work for you. Take setting up a LinkedIn profile or creating corporate email newsletters—they are typical tactics, but they just don't make sense for you.

You run a dark kitchen. You don't want to "create brand consistency" or "enhance customer loyalty". You want to have every online order fulfilled, every dish delivered hot and fresh, and every customer satisfied during every operating hour. That's your marketing goal. Nothing else matters.

How do you ensure your dark kitchen ranks high for food delivery searches? How do you turn site visits into orders? How do you highlight your efficient delivery and diverse menu options? How do you use social media to promote your delivery specials and new dishes? How do you upsell premium menu items or meal deals? How do you encourage repeat orders from delivery customers?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.