It's made for craft beer bar owners, and no one else

There is a lot of free marketing advice on the internet, but is it really helpful?

Many strategies out there will never work for you. Take launching TikTok challenges or distributing physical brochures—they are typical tactics, but they just don't make sense for you.

You run a craft beer bar. You don't want to "highlight unique flavors" or "enhance your brand". You want to have every seat filled with patrons tasting different craft brews, discussing hops, and pairing beer with snacks throughout every evening. That's your marketing goal. Nothing else matters.

How do you make sure your craft beer bar ranks high in searches for unique brews? How do you convert site visits into bar visits? How do you showcase your craft beer selection and brewery partnerships? How do you use social media to promote your beer specials and taproom events? How do you upsell special brews or branded merchandise? How do you build a loyal following of craft beer enthusiasts?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.