It's made for crab shack owners, and no one else

You can find free marketing tips everywhere, but are they useful?

Most of them will not work for you. Take promoting on Snapchat or setting up a LinkedIn group—they are typical tactics, but they just don't make sense for you.

You run a crab shack. You don't want to "leverage your brand" or "increase customer loyalty". You want to have every table filled with guests cracking crabs, enjoying seafood boils, and drinking cold beer during every meal period. That's your marketing goal. Nothing else matters.

How do you ensure your crab shack appears first in searches for seafood? How do you convert website traffic into crab shack orders? How do you highlight your fresh crab and seafood specialties? How do you use social media to promote your crab dishes and seafood boils? How do you upsell premium crab dishes or seafood combos? How do you encourage repeat visits from seafood lovers?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.