It's made for cocktail bar owners, and no one else

You can find free marketing tips everywhere, but are they useful?

Most of them will not work for you. Take setting up a LinkedIn group or creating a corporate email newsletter—they are typical tactics, but they just don't make sense for you.

You run a cocktail bar. You don't want to "enhance your brand awaraness" or "build a social media presence". You want to have every seat at the bar filled with patrons enjoying handcrafted cocktails and small plates during every happy hour and evening. That's your marketing goal. Nothing else matters.

How do you ensure your cocktail bar shows up first when people search for cocktails and nightlife? How do you convert site visitors into reservations or visits? How do you highlight your signature cocktails and upscale atmosphere? How do you use social media to feature your drink specials and mixology events? How do you upsell premium cocktails or bottle service? How do you keep cocktail enthusiasts coming back for more?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.