It's made for climbing gym owners, and no one else

There is a lot of free marketing advice on the internet, but is it really helpful?

Many strategies out there will never work for you. Take setting up a LinkedIn group or creating a Pinterest board—they are typical tactics, but they just don't make sense for you.

You run a climbing gym. You don’t want to "enhance brand positioning" or "drive client-centric innovation". You want to attract climbing enthusiasts, increase gym memberships, and see your revenue rise with each climb. That’s your marketing goal. Nothing else matters.

How do you ensure your climbing gym ranks high in searches for climbing enthusiasts or fitness seekers? What’s your strategy for converting site visitors into gym members or class participants? How do you showcase your climbing walls or special events to attract climbers? How do you use social media to highlight climbing achievements and build a community?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.