It's made for café-brasserie owners, and no one else

There is a lot of free marketing advice on the internet, but is it really helpful?

Many strategies out there will never work for you. Take running TikTok challenges or setting up a LinkedIn profile—they are typical tactics, but they just don't make sense for you.

You run a café-brasserie. You don't want to "highlight your French heritage" or "cultivate the customer journey". You want to have every table occupied with guests enjoying croissants, quiche, and French wine during every meal service. That's your marketing goal. Nothing else matters.

How do you ensure your café-brasserie ranks high in searches for casual dining and coffee? How do you convert website traffic into reservations or visits? How do you highlight your unique menu items and ambiance? How do you use social media to share your daily specials and engaging content? How do you upsell premium dishes or specialty drinks? How do you encourage regular visits from your patrons?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.