It's made for café owners, and no one else

There's tons of free marketing advice online, but is it really useful?

90% of these strategies won’t work for you. Take launching LinkedIn ads or creating corporate email newsletters—they are typical tactics, but they just don't make sense for you.

You run a café. You don't want to "enhance ambiance" or "promote your brand". You want to have every table filled with customers sipping coffee, enjoying pastries, and working on their laptops throughout the day. That's your marketing goal. Nothing else matters.

How do you ensure your café pops up first when people search for coffee and pastries? How do you convert website visits into café visits? How do you showcase your unique coffee blends and cozy atmosphere? How do you use social media to promote your daily specials and interact with coffee lovers? How do you upsell premium drinks or baked goods? How do you keep customers coming back for their next coffee fix?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.