It's made for brewery owners, and no one else

There is a lot of free marketing advice on the internet, but is it really helpful?

Many strategies out there will never work for you. Take setting up a LinkedIn group or creating corporate email newsletters—they are typical tactics, but they just don't make sense for you.

You run a brewery. You don't want to "enhance customer experience" or "build a local brand presence". You want to have every taproom seat occupied with patrons enjoying craft beers, flights, and brewery tours during every open hour. That's your marketing goal. Nothing else matters.

How do you ensure your brewery is the top result when people search for craft beers? How do you convert website visits into brewery visits or beer purchases? How do you highlight your unique brews and brewery tours? How do you use social media to showcase your latest beer releases and brewery events? How do you upsell specialty brews or brewery merchandise? How do you build a loyal following of craft beer enthusiasts?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.