It's made for bookstore owners, and no one else

There is a lot of free marketing advice on the internet, but is it really helpful?

Many strategies out there will never work for you. Take launching TikTok challenges or running Snapchat ads—they are typical tactics, but they just don't make sense for you.

You have a bookstore. You don’t want to "build a literary community" or "enhance cultural engagement". You want every book sold, every reader finding their next favorite, and every shelf cleared by closing time. That’s your marketing goal. Nothing else matters.

How do you get book lovers to visit your bookstore if it’s not in their usual area? What’s the best way to feature rare and premium books? How do you make your store the go-to for literary events and special editions? How do you ensure readers return often for new releases and book signings?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.